Episode 294 AMANDA HEARST & MICAELA ERLANGER: Gowns, Jewelry, Sustainability and a Fairytale Wedding

Do you know how to have a responsibly sourced wedding? Listen, as Andy and his guests Amanda Hearst and Micaela Erlanger discuss their process of working together to style Amanda’s outfits and jewelry for her extended wedding weekend and the aspects of sustainability that were considered and incorporated. Amanda makes an exciting announcement at the end of the show about a new product line and so much more on this episode of The Wedding Biz.

Amanda is the Co-Founder and Chief Brand Officer of Maison De Mode. She is also the Co-Founder of Well Beings. This next-gen movement brings attention and action to the interconnections between animal welfare and climate change. Amanda is also a contributing editor at Town & Country Magazine.

Micaela is a sought-after celebrity stylist and has been profiled by Vogue, Vanity Fair, Harper’s Bazaar, and several other publications. The Hollywood reporter has repeatedly named her one of the “Most Powerful Stylists.” Her clientele includes Meryl Streep, Lupita Nyong’o, Common, Shailene Woodley, and Diane Kruger. In 2019 Micaela launched her Bridal Styling business and is the author of “How to Accessorize: A Perfect Finish to Every Outfit.”

Listen, as Amanda shares how she met and started working with Micaela and her concept for sustainable outfits and accessories for her wedding weekend. Micaela shares details of the gowns Amanda wore for each event and her favorite look of the weekend. Additionally, Micaela speaks about the vegan shoes that Amanda wore with her wedding gown.

Amanda shares some recommendations for brides who want to have sustainable dresses and jewelry for their weddings. Both Amanda and Micaela speak about their new products; Amanda has designed a sustainable fashion jewelry line, and Micaela has a sustainably sourced engagement ring line through Forevermark. If you were wondering how to have an environmentally friendly wedding, you won’t want to miss this conversation.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[02:26] Welcome to the show, Amanda and Micaela!

[03:20] Amanda speaks about how she met and started working with Micaela.

[04:51] Micaela shares how exciting it was to get the call to work with Amanda.

[06:08] Amanda discusses her concept for sustainable outfits for her wedding weekend.

[07:41] They share the experience collaborating with Oscar de la Renta’s designer.

[08:22] Amanda explains what sustainability is and the steps to creating all the looks.

[10:40] Amanda and Micaela share details on the attire and accessories Amanda wore throughout the wedding.

[13:14] Amanda speaks about her husband’s Norwegian heritage and how it was weaved into the design.

[14:53] Listen as Amanda describes what responsibly sourced diamonds are.

[16:39] They discuss the wedding day and the main gown and jewelry Amanda wore.

[18:17] Micaela shares that Amanda wore vegan shoes.

[19:07] Amanda describes her and her new husband walking through the castle doors to be announced and having her veil trimmed to be able to wear it all evening.

[21:24] Micaela talks about her favorite look for the evening.

[24:01] Amanda shares three recommendations for brides who want to have sustainable dresses.

[26:32] Micaela speaks about how the bridal companies produce to demand, so they are inherently sustainable.

[28:20] Amanda discusses her company Maison De Mode.

[29:52] Amanda shares the launch of her sustainable fashion jewelry designs.

[31:17] Micaela shares her line of engagement rings through Forevermark, which is a sustainable company.

[33:19] Thank you both for being on the show!

 

RESOURCES

 

Find Amanda

Maison-De-Mode

@maisondemode

Instagram | Facebook | Twitter

@amandahearst

Instagram | Twitter

@vraiofficial

Instagram

Well Beings Charity

 

Find Micaela

Micaela Erlanger Episode 208 on The Wedding Biz

Micaela Erlanger Episode 259 on The Wedding Biz

Micaela Erlanger

@stylelistbymicaela

Instagram

@micaela

Instagram

@micaelaerlanger

Twitter | Facebook

Micaela in Town & Country

Forevermark x Micaela Engagement Collection

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Mentioned:

David Monn Episode 166 on The Wedding Biz

David Monn Episode 192 on The Wedding Biz

Episode 293 THE NEXT LEVEL: SOFIA CROKOS discusses LEWIS MILLER The “Banksy of Floral Design”

Andy’s guest co-host today is Sofia Crokos. Sofia is a planner/designer based out of Hamptons, New York City. She has also partnered with The Heritage Collection behind four exclusive private properties in Europe. Listen as they discuss the flower flashes Lewis he does to give back and creatively challenge himself. He also discusses his process with his clients, and much more on this episode of The Next Level.

Lewis Miller is a floral designer and founder of Lewis Miller Design out of New York City. His client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumberg, Chanel, Tiffany, Versace, Bergdorf Goodman, the Whitney Museum, and more.

Listen, as Sofia speaks about following Lewis on Instagram to see where his flower flashes pop up, how his client process is similar to hers and how important it is to talk to clients to discover how they want their wedding designed. Sofia also shares a story about purchasing one of Lewis’s flower boxes and how she paid it forward by sharing the beauty with a friend.

They discuss slowing down, getting off the hamster wheel, and reconnecting with friends, family, and nature during the pandemic. Andy and Sofia have a wonderful conversation, so tune in and enjoy!

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [01:00] Welcome back to the show, Sofia!
  • [02:34] Sofia shares that she has missed the flower flashes live, but she follows him on Instagram.
  • [04:37] Sofia speaks about Lewis’s process with his clients and how her process is similar.
  • [06:52] Sofia discusses how they discover the design and backdrop of a client’s wedding over many conversations.
  • [10:20] Sofia tells a story about ordering one of Lewis’s flower boxes he made during the pandemic.
  • [12:30] She shares that she wanted to spread the beauty, so she took some of the flowers and gave them to a friend.
  • [14:04] Andy speaks about some new idea he’s come up with during the pandemic because of the downtime.
  • [14:58] Sofia discusses slowing down, taking a step back, and connecting with nature to get off the hamster wheel.
  • [17:28] Thank you for listening to the show!

                                                                   

 

This Week’s Guest Co-Host, Sofia Crokos, Planner/designer based out of New York City

Sofia Crokos

Sofia Crokos Episode 243 on The Wedding Biz

@sofiacrokosevents

Instagram | Facebook

@sofiacrokos

Twitter | LinkedIn

@sofiac

Pinterest

 

Find Lewis 

Lewis Miller Design

The Lewis Miller Design Flower Class

@lewismillerdesign

Instagram | Pinterest | Facebook

@flowerflashnyc

Instagram

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

Episode 292 LEWIS MILLER – The “Banksy of Floral Design”

“Before I know what flowers I’m going to use, I need to know what backdrop I’m going to create to show off those flowers.” Listen, as Andy and his guest Lewis Miller discuss how he came to be in New York City, his process with clients, how he gets inspired for his designs, how he has been able to maneuver through the pandemic, and so much more on this episode of The Wedding Biz.

Lewis is a floral designer and founder of Lewis Miller Design out of New York City. His client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumberg, Chanel, Tiffany, Versace, Bergdorf Goodman, the Whitney Museum, and more.

Lewis discusses how his pop-up flower flashes started and where he did his first one. He shares why he moved from Seattle, Washington to New York City and how he opened his small flower shop without fear or hesitation because he knew that was what he was supposed to be doing.

Listen, as Lewis shares his process when speaking with clients, a story about one particular wedding he did, in an unappealing ballroom, and the curveball he was thrown. Lewis also shares how he merges his company’s business aspect with his creative side and how the pandemic has affected him both personally and professionally.

Lewis is a poster child for how to run a business that can tackle a pandemic and come back bigger and stronger. He believes that if you trim the fat every few years and watch where you spend money, you will still be around when others are not. He is an inspiring creative, and you don’t want to miss this episode.</span

We are all experiencing quite a bit of stress and other issues during this pandemic. Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[01:52] Lewis, it’s so good to have you back on the show!

[02:21] Lewis shares how he got the moniker, the “Banksy of Floral Design.”

[03:42] He discusses the pop-up flower flashes he does in the middle of the night.

[06:38] Lewis speaks about what led him to create the pop-ups and where he did his first one.

[09:25] Lewis shares his background and journey into floral design.

[12:20] Listen as Lewis discusses his move from Seattle, Washington to New York City.

[15:11] He speaks about moving to New York and opening his flower shop.

[17:25] Lewis didn’t have any fear or hesitation when he opened his business and started small.

[19:24] What percentage of your business is weddings?

[21:15] Lewis speaks about his process and how he comes up with unique designs.

[23:46] “Before I know what flowers I’m going to use, I need to know what backdrop I’m going to create to show off those flowers.”

[24:20] Lewis shares a story of a wedding he did the floral design for.

[27:01] He shares this story because there were so many battles to win and problems to solve, making it fun for a designer.

[30:04] When planning events with people who have money, you are dealing with many personalities.

[31:51] How do you balance the business aspect with the creative side?

[33:38] Lewis discusses what he believes has kept his business alive.

[36:38] Listen as Lewis shares how he is doing during the pandemic, personally and professionally.

[37:34] Lewis describes what flash boxes are and how he came up with the idea.

[40:35] He speaks about the flower design classes he is doing on his studio’s ground floor.

[43:52] What are you doing on social media to get the following that you have now?

[46:37] Thank you so much for being on the show!

 

RESOURCES

 

Find Lewis Miller

Lewis Miller Design

The Lewis Miller Design Flower Class

@lewismillerdesign

Instagram | Pinterest | Facebook

@flowerflashnyc

Instagram

Ted Talk

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Mentioned:

Sofia Crokos Episode 243 on The Wedding Biz

Episode 291 A Conversation With: CINDY NOVOTNY

“When life gets tough, it takes guts to keep going.” Andy is excited to have Cindy Novotny back on the show. Cindy is the founder of Master Connections Associates, an internationally renowned leader in sales, leadership, and customer service. The Association of Talent Development has recognized her as one of the nine most powerful and innovative speakers. Cindy is also the author of the book Living with No Balance and Loving it

Listen as Cindy speaks about where she was when the pandemic hit, and how she immediately jumped on webinars with her clients at no charge to help them navigate the crisis. Cindy discusses some common issues she has been helping clients with and why she believes that non-stop communication with your clients and team is important.

“You have to be in charge of your own destiny.” Not everyone is in the same boat; some industries are busier than they have ever been. Cindy shares what she tells people in the event industry about looking at an empty calendar and how you have to be flexible with your business model.

“Never ever reduce your prices.” Listen, as Cindy says, that reducing your prices will take you five years to recover. Instead of lowering your rates, she says to take on more clients. Cindy also touches on the vaccine controversy and shares that she has gotten every available vaccine and will get the COVID-19 one when it is available.

Cindy believes that you need to be humble if you have no clients and are in trouble financially, use what you know, and get a job. She believes that you need to do what’s necessary and remember this will pass. What a powerful and inspiring interview! 

Don’t forget to listen to Andy’s new podcast, The Music Makers. It’s a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone’s podcast app or by going to www.themusicmakers.com

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [01:17] Welcome back to the show, Cindy!
  • [01:40] Cindy always says what got you here today won’t take you into the future.
  • [02:40] Listen as Cindy speaks about where she was when the pandemic hit.
  • [04:10] Cindy shares that she immediately jumped on webinars with her clients at no charge to help them.
  • [06:32] Cindy discusses some of the most common things she has been helping clients with.
  • [09:18] Non-stop communication with clients and your team is something Cindy believes in.
  • [11:10] Cindy says you have to be in charge of your own destiny.
  • [12:33] Not everyone is in the same boat. Some businesses are going over the top crazy during the pandemic.
  • [14:31] What do you tell people in the event industry looking at an empty calendar for the rest of the year?
  • [17:28] Cindy talks about being flexible with your business model.
  • [19:02] Listen as Cindy shares what she would say to someone who is struggling financially.
  • [21:15] Cindy speaks about the controversy surrounding vaccines.
  • [23:53] Cindy says to never, ever reduce your prices.
  • [24:52] Lowering your price will take you five years to recover.
  • [27:59] Thank you so much for taking the time to be on the show!

                                                                       

 

Find Cindy

Cindy Novotny

Master Connection

Master Connection Associates

Book: Living with No Balance and Loving It

Cindy Novotny Episode 82 on The Wedding Biz

Cindy Novotny part 2 Episode 126 on The Wedding Biz

@cindy_novotny

Instagram | LinkedIn

@cindynovotny

Twitter

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Mentioned:

Bryan Rafanelli Episode 5 on The Wedding Biz

Bryan Rafanelli Episode 84 on The Wedding Biz

Bryan Rafanelli Episode 247 on The Wedding Biz

Episode 290 A Conversation with: LAURIE ARONS

Andy has Laurie Arons on the show today to talk about how she is handling the pandemic personally and professionally, some events she has been lucky enough to have, and how she has stayed connected with her clients that rescheduled their events for next year, and much more on this episode of The Wedding Biz.

Since founding Laurie Arons Special Events in 1994, Laurie has been featured in numerous magazine publications and was listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top planners worldwide. Her clients include noteworthy trendsetters like Vanessa Getty and Christy Turlington, and prominent business moguls like Gary Friedman, Frank Schofield, and Eddie DeBartolo.

Laurie shares some safety measures she has in place for her events, how she has been able to keep all of her team, and how she believes this pandemic will affect the event industry going forward. Listen as Laurie speaks about postponing her Masterclass, rescheduling it for December, and some exciting things that the attendees will experience.

Laurie says that she always tries to find the silver lining during a crisis, and because of COVID, she has done some things that she wouldn’t have had time for otherwise. This is a conversation that you won’t want to miss.

We are all experiencing quite a bit of stress and other issues during this pandemic. Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

 

Show Highlights:

[01:44] Welcome back to the show, Laurie!

[02:19] Laurie shares how she is handling the pandemic personally and professionally.

[04:09] Laurie discusses some events she was able to do.

[07:17] She speaks about doing rapid testing on anyone around the guests during the events.

[08:26] Laurie shares her strategy in connecting with her clients that have been rescheduled.

[10:19] Keeping the connection and the excitement alive for her clients is important to her, so she connects with them twice a month.

[13:19] Listen as Laurie speaks about her employees and how she has kept them on.

[16:49] Laurie believes that people will be more thoughtful after this experience when planning their events, and the safety measures will still be in place.

[20:00] Andy says that when the vaccine is available, he will take it, but many people won’t, so this could still be around for a while.

[21:01] Laurie discusses postponing her Masterclass to December and how they will keep people safe.

[23:05] Laurie shares some things she has learned about herself and done during this pandemic.

[24:08] Thank you for taking the time to be on the show!

 

RESOURCES

 

Find Laurie Arons:

Laurie Arons Special Events

Laurie Arons Episode 139 on The Wedding Biz

@lauriearons

Instagram | Twitter

@lauriearonsspecialevents

Facebook

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com