Episode 302 THE NEXT LEVEL: KIM WISELEY discusses JOY PROCTOR The Essence of Design

Andy’s guest co-host today is Kim Wiseley, Founder and Creative Director of Flutter Magazine, and she recently created a new sister company called The Floral Pantry.

Listen as they discuss Joy’s outlook on how the design relates to the location, the inclusive proposal she gives her clients, plus much more on this episode of The Next Level.

Today, Andy and Kim talk about Joy Proctor of Joy Proctor Design, a full-service design house. She has been named amongst the top in the world and a leader in the industry by Harper’s Bazaar and Brides. Joy has designed well over 400 weddings worldwide and does photo styling, creative direction, and production for clients.

Kim and Andy speak about why the location plays a big role in how Joy designs an event, how she walks through the area with her clients to see what excites them and uses that to inspire what she designs. Kim also discusses Joy’s proposals, which includes everything from what the guests are wearing to the flowers and lighting.

Kim shares how she met Joy and some editorial projects they have worked on together. She describes their Hearts of Flutter retreats, that they created together, and how the people who attend become like family after the experience because of their bonds. Andy speaks about Joy putting herself in front of issues like racial bias and other inequalities because she isn’t afraid to speak out.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

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Show Highlights:

  • [01:15] Welcome to the show, Kim!
  • [01:27] Kim discusses the new company and why she created it.
  • [03:57] Kim speaks about Joy’s outlook on the design being related to the event’s location.
  • [05:02] Joy takes what makes her clients excited to inspire her design for the event.
  • [05:41] Kim talks about Joy’s proposals for an event and what they includes.
  • [09:13] Kim discusses working with Joy on editorial styling projects and how they met.
  • [11:10] Kim shares a project she and Joy worked on together called The Astrology Guide.
  • [12:22] The Hearts of Flutter tours are retreats that Joy and Kim created to travel with like-minded women.
  • [15:15] Kim speaks about having to push this year’s trip back because of the pandemic.
  • [16:47] Thank you for being on the show!

 

This Week’s Guest Co-Host, Kim Wiseley, Founder and Creative Director of Flutter Magazine.

Flutter Magazine

The Floral Pantry

@fluttermag

Instagram | Twitter | Facebook

@the_floral_pantry

Instagram 

 

Find Joy:

Joy Proctor

@joyproctor

Instagram 

@joyproctordesign

Facebook | Pinterest 

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

Episode 301 JOY PROCTOR – The Essence of Design

“An event designer is the equivalent of an interior designer.” Andy’s guest on the show is Joy Proctor of Joy Proctor Design, a full-service design house. Listen as they discuss what led Joy to make that analogy, how her childhood influenced her career path, why she transitioned from a planner to a designer, plus so much more on this episode of The Wedding Biz.

Joy considers herself a wedding designer and stylist and has been named amongst the top wedding planners in the world and a leader in the industry by Harpers Bazaar and Brides. Joy has designed well over 400 weddings worldwide and does photo styling, creative direction, and production for clients, including Bella Belle Shoes, ALTR Created Diamonds, Bel Aire Bridal, Flutter Magazine more. 

Listen, as Joy shares her process of extrapolating the essence of design, her client’s desire in the location they want, and how walking through the venue with the client allows her to visualize her design. Joy also discusses what is included in her thirty to fifty-page design proposal she gives her clients. 

Joy speaks about the work she does with editorial campaigns, her product collaborations, and the Hearts of Flutter Tours she organizes. Joy also gives us some insight into her recent social media posts on social justice movements and why she decided this was the time to get involved. And finally, she talks about she’s handling the effects of the pandemic. 

Do you need some tips on handling stress during this crazy year? Andy has put together a list of the top ten tips for dealing with stress, which he has compiled from interviews with icons of the wedding and event industry. If you would like a copy, go to www.theweddingbiz.com/toptips.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[02:03] Welcome to the show, Joy!

[02:45] Joy shares some stories from her childhood that influenced the career she has today.

[05:07] Joy discusses why she believes that designing weddings is equivalent to being an interior designer.

[06:56] How did you transition from being known as a planner to having your name recognized as a designer?

[09:48] Joy shares her process of extrapolating the essence of the design, her client’s desire, and the location they want.

[11:15] Verbal communication and walking through the space with the client is huge when Joy is visualizing the design.

[12:15] What does your thirty to fifty-page design proposal include?

[13:35] Joy describes a wedding she designed for a couple in France.

[16:13] Joy shares what the visual for the reception looked like.

[17:35] She speaks about what she looks for when working with creative partners.

[22:10] Joy discusses an over-the-top challenge she had to handle at an event.

[25:23] Joy shares that during this event, rain caused the power to go out.

[28:06] She speaks about the work she does with editorials and campaigns.

[29:46] What is your process for setting up product collaborations?

[31:52] Joy discusses how she goes after the companies she wants to collaborate with.

[33:30] Joy talks about the Hearts of Flutter Tours, curated creative retreats, and intimate bespoke journeys around the world.

[36:06] She speaks about the social justice movements she supports on her social media feed, like Black Lives Matter.

[37:47] Joy started an initiative called Say Their Names Memorial.

[39:09] How are you dealing with the pandemic on a professional and personal level?

[42:51] Thank you for being on the show!

 

RESOURCES

 

Find Joy:

Joy Proctor

@joyproctor

Instagram 

@joyproctordesign

Facebook | Pinterest

 

Say Their Names Memorials

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Episode 300 NANCY SHAFFER – The Live Events Coalition, Board President & Director

Andy is bringing us a very important interview pertinent right now in the weddings and events industry. The Live Events Coalition is a volunteer-run nonprofit organization created in response to the COVID-19 pandemic and it’s devastating impact on the live events industry to provide advocacy, resources, and a network that connects and supports businesses, contractors, and the general event industry workforce. It established a national Facebook group that wants to connect, share stories, opportunities, or just support the live event’s mission, with its members now reaching 23,000.

Nancy Shaffer is the Founder and CEO of Bravo Events and the Board President and Director of the Live Events Coalition. Listen as Nancy discusses how the Coalition got started, what the Coalition is doing to advocate for and support the live events industry, and what is specifically being discussed and done for the industry as a whole.

Nancy shares ways that people can become a member, start a localized chapter, and/or volunteer. Over 12 million people are being deeply and adversely affected in the live events industry, and Nancy and the Coalition want you to know that you are not alone. They are fighting for you every day. 

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone’s podcast app or by going to www.themusicmakers.com

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[01:53] Welcome to the show, Nancy!

[02:23] Nancy shares how her own company has evolved since the pandemic.

[04:10] Listen as Nancy speaks about how the Coalition got started.

[07:05] Nancy was assigned to be the point of contact to work with the Live Events Coalition.

[07:38] Nancy shares the two-fold mission of the Live Events Coalition.

[08:43] What is the Coalition doing to advocate for and support the live events industry?

[10:53] Nancy discusses how the industry of over 12 million people is being hit in multiple ways.

[11:46] What is specifically being talked about and done for the industry as a whole?

[12:42] Nancy shares the five things that the Coalition is advocating for.

[16:07] Listen as Nancy speaks about what people can do if they want to start a localized group.

[18:47] Besides starting a chapter, becoming a member of the Live Events Coalition is another way you can support the cause.

[20:00] If you want to volunteer, a box will pop-up when you become a member of the Coalition on the site.

[21:30] Nancy’s final words are, remember you are not alone. We are fighting.

[22:33] Thank you for being on the show!

 

RESOURCES

 

Find the Live Events Coalition

Website

Get Involved

Donate

@liveeventscoalition

Facebook | Twitter | Instagram

 

Find Nancy

Nancy Shaffer

Bravo Events

@bravoeventsdc

Facebook | Instagram | LinkedIn

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Episode 299 ZUZU BIRKHOF/Photographer – Seeing The Moment Before Pushing The Button

“This fragility of a moment fascinated me, and this is something I always wanted to do, freeze moments.” Andy’s guest on the show today is Zuzu Birkhof. Listen as they discuss her grandfather’s encouragement to go to film school, being the first female to assist the well-known german photographer Olaf Heine, and why she transitioned to wedding photography, plus so much more on this episode of The Wedding Biz.

Zuzu is a photographer working out of Berlin. She had worked many years in fashion and commercial photography before switching to weddings in which she brings her fashion aesthetic. Zuzu has recently added a new element to her business called The Love Empire, unique shootings for daring brides.

Zuzu shares her journey from film school to producing and finally into photography. She talks about why she transitioned into wedding photography and describes how her style differs from other industry photographers. Listen as Zuzu shares why she sees the final picture before she pushes the button.

Zuzu discusses her new project, The Love Empire, where she got the idea and how the pandemic has allowed her to bring the idea to life. Creating concepts for brides in many locations, and that are unique to them before the actual wedding, is Zuzu’s way of letting the bride relax on her wedding day because she knows the perfect shot has already been taken.

Her approach to photography is different from the norm, but with her unique take on how a picture should look and what colors need to be pushed in post-production, she can give her clients a once in a lifetime picture to look back on. You don’t want to miss Andy’s conversation with Zuzu Birkhof.

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone’s podcast app or by going to www.themusicmakers.com

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[02:07] Welcome to the show, Zuzu!

[02:20] Zuzu talks about growing up in and around Opera houses and how moving every year affected her life.

[04:11] Andy shares his childhood, which he believes gave him a restless spirit because he constantly moved like Zuzu.

[05:45] Zuzu speaks about when she got a passion for photography.

[06:45] She speaks about getting her first camera and her grandfather’s influence in going to the film academy.

[08:13] Zuzu talks about being the first female assistant to the well-known German photographer, Olaf Heine.

[09:52] Zuzu started working as a producer before she began her freelance business.

[11:07] While producing, she started working with large publications and celebrities.

[12:06] What was it like to get the opportunity to produce an editorial with Iggie Pop?

[13:11] Zuzu shares why she transitioned into wedding photography.

[15:35] Zuzu describes how her style of shooting weddings differed from what other photographers were doing.

[17:24] Listen as Zuzu speaks about seeing the final picture before she pushes the button.

[19:17] Zuzu describes her process from when she meets the client for the first time.

[22:12] Zuzu speaks about her new project, The Love Empire, and where the idea came from.

[25:20] She talks about creating concepts for brides with many locations and unique to them.

[26:52] Because she shoots the brides anywhere from 4 months to 2 weeks before the wedding, she gets to know the clients on a different level.

[28:43] How has COVID affected your business? 

[29:44] Zuzu discusses how she is marketing her new project during the pandemic.

[30:27] Zuzu shares what type of client she is targeting with her new project.

[31:45] Thank you so much for being on the show!

 

RESOURCES

 

Find Zuzu:

Zuzu Birkhof Photography

The Love Empire

Vimeo –  In Constant Motion: Zuzu Birkhof

@zuzubirkhof

Instagram | Facebook | Pinterest | Twitter

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Episode 298 MARIA BOUSTANY discusses YARA ESTEPHAN Planning and Designing in 3D Out Of Beirut

Andy’s guest co-host today is Maria Boustany, from Chateau Rweiss in Lebanon. Listen as they discuss the beauty of the Chateau, the weddings and events she has done with Yara Estephan, an extremely gifted planner and designer out of Beirut, and much more on this episode of The Next Level.

Maria and Andy discuss the 3D renderings that Yara uses when designing weddings and how the finished product looks like she envisions. Maria describes the fun wedding Yara planned for the owners of a major ice cream brand at the Chateau and how the design reflected the couple to perfection.

Listen as Maria speaks about how, because of the pandemic, the Chateau has had only about 10% of the weddings they usually have in 2020 and how the weddings they had were significantly smaller than what they usually are. Maria shares that although the weddings were smaller, Yara’s were exquisite because she could focus better on the details.

Yara and Maria have used the pause to focus on advancing their learning, and bringing Lebanon and the Chateau to the forefront as the place to have your destination wedding. Are you planning a destination wedding? The Chateau might be the hidden gem you’ve been looking for.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

 

Show Highlights:

  • [01:06] Welcome to the show, Maria!
  • [01:36] Maria describes the Chateau and where it is located.
  • [02:44] Maria speaks about when she met Yara. 
  • [04:07] Listen as Maria discusses the 3D renderings that Yara uses when designing weddings.
  • [06:21] Maria describes the ice cream wedding Yara designed at the Chateau.   
  • [07:46] There are eighteen different religions in Lebanon, and Yara and Maria have to be familiar with all the traditions for their events.
  • [11:08] Maria shares that the Chateau has had 10% of their yearly weddings in 2020.
  • [12:18] Designing smaller weddings and the ability to concentrate on the details is where Yara excels.
  • [14:19] Andy and Maria speak about Yara giving employees days off after events, which is rare in the industry.
  • [15:54] Listen as Maria shares how she is advancing her learning during the pandemic and increasing Lebanon’s visibility with destination weddings.   
  • [16:56] Thank you so much for being on the show!                                      

 

 

This Week’s Guest Co-Host, Maria Boustany, Chateau Rweiss in Lebanon.

Chateau Rweiss

@chateaurweiss

Instagram | Facebook | Twitter | Pinterest

 

Find Yara

Yara Estephan

@yaraestephan

Instagram 

@yaraestephanweddings

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com