Episode 318 TONY CRESPO/FMI Farms: Innovative National Floral Wholesaler

“If you see an opportunity, even if you don’t succeed, it’s a learning process. There is no such thing as failure.” Listen as Andy and his guest Tony Crespo discuss him being a drummer for a Salsa band for fourteen years, his grandfather growing roses in Ecuador, and how that shaped what he does today, plus much more on this episode of The Wedding Biz.

Tony is the Co-Founder of FMI Farms, a national floral wholesaler that innovatively offers a web-based marketplace for florists and event planners. They exclusively carry luxury quality that either ship farm direct or they offer a repacking service out of their facility in Miami, Florida. FMI Farms website has over 20,000 line items of flowers from all over the world, including other distributors in Miami and for next day delivery.

Tony shares how the values that his father and grandfather instilled in him have directed his path, how his definition of success has changed over the years, and his journey to being a distributor for other growers. Tony discusses how he and his brother developed the marketplace with inspiration from a company in Holland while being modeled after Amazon.

Listen as Tony talks about what he learned from the recession of 2008 that helped him trim his business down during the pandemic. He shares how the sales from Mother’s day stopped them in their tracks and made him realize that the pandemic might not be as big of a disaster as they expected.

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone’s podcast app or visiting www.themusicmakers.com

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

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Show Highlights:

[02:07] Welcome to the show, Tony!

[04:31] Tony shares how his grandfather started growing roses in Ecuador.

[06:40] Tony speaks about how working with his grandfather shaped who he is today.

[07:57] What are some values your father and grandfather had that resonate with you?

[09:44] Every stage and every venture isn’t always about financial success.

[12:02] Tony shares how his definition of success has changed over the years.

[13:35] Tony discusses his journey to being a distributor for other growers.

[15:56] Tony talks about how they created their amazing marketplace website.

[18:11] They partnered with a website designer to model their marketplace around what companies like Amazon do but for floral designers and event planners.

[19:48] Lowering overhead to the absolute minimum is the idea around the marketplace.

[22:52] Tony shares some tips for ordering through distributors.

[26:16] What did you learn during the 2008 recession about running a business?

[29:18] Tony speaks about how his partner kept them very aware of what they needed to do to keep the business running.

[30:50] Tony shares how the pandemic has affected their business and what they did to stay ahead.

[34:28] Tony talks about how Mother’s day was a huge day for the floral industry, even during a pandemic.

[36:16] Tony speaks about his blog and Tuesdays With Tony.

[37:54] Thank you for being on the show!

 

RESOURCES

 

Find Tony:

FMI Farms

FMI Farms Product Listing

@fmifarms

Instagram | Facebook | Twitter | Pinterest

Tuesdays with Tony Blog

 

Follow The Wedding Biz on Social: 

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Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Episode 317 THE NEXT LEVEL: CARRIE GOLDBERG discusses ALEX FITZGIBBONS, Orchestrating The Life And Soul Of A Wedding

Andy welcomes Carrie Goldberg back to The Next Level. Carrie is the Digital Travel & Weddings Editor at Harpers Bazaar, where she oversees all things bridal, weddings, and travel for HarpersBazaar.com. Listen as they discuss how who has the most input in weddings has changed, why Alex doesn’t advertise and how he maintains his client’s privacy by taking people’s phones at high-profile events, plus much more.

Alex is the Managing Director of Fait Accompli out of London, which organizes, plans and designs spectacular events worldwide from A-list to Royal weddings. He is also responsible for the wedding celebration of Ellie Goulding and weddings for the Royal family, including Prince William and Katherine the Duke and Duchess of Cambridge, and Prince Harry and Megan the Duke and Duchess of Sussex. 

Listen as Carrie speaks about the weddings Alex designs, the glamping wedding he planned on the grounds of a medieval castle, and how his discretion has earned him the high-profile weddings others seek. They discuss the challenge of keeping guests engaged, with or without their phones, and how 2020 has shown where people place their worth in business and life.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [00:59] Welcome back to the show, Carrie!
  • [01:45] Carrie speaks about the weddings that Alex designs.
  • [03:06] Carrie shares how things have changed when giving input into a wedding.
  • [05:44] Carrie discusses the wedding Alex orchestrated where the wedding party and guests were glamping on the grounds of a medieval castle.
  • [08:16] Carrie chats about discretion and how putting yourself out there is the last thing you should do if you want the high-profile weddings.
  • [09:47] All of Alex’s clients come from word of mouth or referrals…he doesn’t need to advertise.
  • [12:46] Carrie shares her view on checking in phones at events and how much more engaged they are without the distraction.
  • [15:04] Carrie talks about how Alex addresses the challenge of keeping people engaged in the experience when they have their phones.
  • [16:45] Carrie discusses how the experience of 2020 shows where people place their worth.
  • [18:53] They speak about work-life balance and how it’s been a struggle in the industry.
  • [20:05] Thank you for being on the show!

 

This Week’s Guest Co-Host, Carrie Goldberg. Digital Travel and Weddings Editor at Harper’s Bazaar

Carrie Goldberg

Carrie Goldberg Episode 186 on The Wedding Biz

Email 

@carrielauren

Instagram | Twitter

@harperbazaarus

Instagram

Harper’s Bazaar

 

Find Alex:

Alex Fitzgibbons

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Episode 316 ALEX FITZGIBBONS: Orchestrating The Life And Soul Of A Wedding

“Our interests are totally aligned with our clients, to make sure their wedding is the best it can possibly be.” Listen as Andy and his guest Alex Fitzgibbon discuss how he got involved in the event industry, his journey to Fait Accompli, why he feels his work there is about finding and expressing the life and soul of weddings he orchestrates, plus much more on this episode of The Wedding Biz.

Alex is the Managing Director of Fait Accompli out of London, which organizes plans and designs spectacular events worldwide for A-list clients and Royal weddings. He orchestrated one of Vogue’s top listed weddings of 2019, and was also responsible for the wedding celebration of Ellie Goulding and weddings for the Royal family, including Prince William and Katherine the Duke and Duchess of Cambridge, and Prince Harry and Megan the Duke and Duchess of Sussex. 

Alex discusses his understanding of what a client wants and how he finds his inspiration when planning the event. Alex shares a story of one of his favorite weddings last year, his design philosophy, and the challenges of orchestrating a very large event. He also speaks about how he keeps high-profile weddings private by taking away the guests’ phones, which also allows them to engage with others more freely.

Listen as Alex talks about balancing the business side of his company and the artistic side, how he puts together a team for each event, and how he has kept his business successful over the years. Alex shares that one of his favorite things about the event industry is the degree to which you get to know your clients and how exciting that is for him.

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone’s podcast app or by going to www.themusicmakers.com

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[02:15] Welcome to the show, Alex!

[04:42] Alex shares a charity he supports called Child Bereavement and the fundraiser he took part in.

[06:42] Alex speaks about what he learned about himself during the event.

[07:57] Alex discusses his background and how he got involved in the event industry.

[10:38] Are you adrenaline-driven in your personal life? In business?

[12:10] Alex shares planning the wedding celebrations for Royalty.

[13:55] Alex discusses his process, understanding what the client wants, and how he gets his inspiration.

[16:03] Alex talks about where he meets with clients, how he gets the information from them, and how the process has changed in the last decade.

[20:04] Alex shares a story about one of his favorite weddings, his design, and the challenges of orchestrating a large wedding.

[23:19] Alex discusses how difficult it is to keep a high-profile event private when guests have easy access to their phones and social media.

[25:41] Alex says that when you take people’s phones away at an event, they can better engage with people.

[27:06] What are some techniques you use to keep the guests engaged?

[29:48] Alex speaks about how he views the pressure of orchestrating a Royal wedding.

[31:35] Alex shares how he balances the business side of his company with the artistic side.

[33:07] How do you put together a team for each event?

[37:20] Alex discusses how he has evolved and kept his company successful over the years.

[40:16] One of Alex’s favorite things about the business is the degree to which you get to know your clients.

[41:12] Thank you so much for being on the show!

 

RESOURCES

 

Find Alex:

Alex Fitzgibbons

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Mentioned

Rob Van Helden Episode 304 on The Wedding Biz

 

Episode 315 THE NEXT LEVEL: JENNIFER STEIN discusses MAJEDA & SEWAR BISHARAT/MY Event Design: Turning Vision Into Reality

Andy welcomes Jennifer Stein back to The Next Level. Jennifer is the Co-Founder and Editor-in-Chief of Destination I Do Magazine, which can be found at newsstands in all fifty states and twelve countries. She also publishes a daily blog, consults, custom publishes, and has a podcast called CONFETTI.

Majeda Bisharat and Sewar of MY Event Design, based in Jordan, cover events across the Middle East and Europe. MY Event Design is a full-fledged luxury event design, planning, and management company that has designed and planned events for influential figures in various industries and members of the Royal family.

Jennifer discusses the natural gifts that she believes people in the event industry are blessed with, how Majeda gets her inspiration from everywhere, and how great it is that Majeda and Sewar have a multigenerational approach to events that have served them well. Jennifer also talks about what Majeda said about Sewar’s engagement party.

Listen as Jennifer shares how vulnerable and upfront Majeda was when she said she is in a state of confusion when it comes to dealing with the pandemic and how she took that confusion and turned it into a new company called MY Tablescape so that everyone can rent the luxurious accessories they need to make any occasion special.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [00:53] Welcome back to the show, Jennifer!
  • [02:41] Jennifer believes that there are many natural gifts given to people in the event industry, and Majeda and Sewar are two of the greats.
  • [03:56] Majeda is inspired by many things, places, and people.
  • [05:56] Jennifer discusses the multigenerational approach that Majeda and Sewar have, making them a powerful force.
  • [09:27] Jennifer speaks about what Majeda said was her favorite event she had ever done.
  • [11:40] Jennifer chats about what she has heard creative partners say about working with some planners.
  • [13:07] Jennifer talks about how Majeda shared that she is in a place of feeling confused with the pandemic.
  • [14:18] Jennifer speaks about Majeda and Sewar’s new company, MY Tablescape.
  • [16:54] Jennifer, thank you so much for being on the show!

 

This Week’s Guest Co-Host, Jennifer Stein Co-Founder and Editor-in-Chief of Destination I Do Magazine

Destination I Do Magazine

Destination I Do Blog

Jennifer Stein Episode 145 on the Wedding Biz

Facebook

Instagram | Twitter

 

Find Majeda & Sewar

MY Event Design

@myeventdesign

Instagram | Pinterest | Vimeo

@majedakassirbisharat

Instagram | Facebook

MY Tablescape

@myevententertainment

Instagram

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com