Episode 314 MAJEDA & SEWAR BISHARAT/MY Event Design: Turning Vision Into Reality

“Majeda’s vision has no boundaries, so why should we as a company?” Listen as Andy and his guests Majeda & Sewar Bisharat with MY Event Design, based in Amman Jordan and working all over the world, discuss Majeda’s passion for fashion and the transition to event design and how Sewar wanted to get experience in the corporate world before she joined her mother’s company plus much more on this episode of The Wedding Biz.

MY Event Design is a full-fledged luxury event design, planning, and management company founded by Majeda Bisharat and her two daughters Maysam and Sewar, covering events across the Middle East and Europe. In addition to weddings, engagements, corporate events, and other special events, MY event design has designed and planned events for influential figures in various industries and members of the Royal family.

Listen as Majeda and Sewar discuss why they feel they are a strong team, their roles in the company, and their process from start to finish with their clients. Majeda shares a story about an event she is very proud of and some challenges she has faced at her events.

They also chat about interior design, their entertainment booking agency, and the need for multiple income streams during the pandemic. Majeda and Sewar share how the pandemic has affected them personally and professionally and what they believe the event industry will look like in the coming months. Listen as these amazing women share their insights from Jordan.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

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Show Highlights:

[02:21] Welcome to the show, Majeda & Sewar!

[03:41] Majeda discusses going to fashion design school in Italy and putting on fashion shows when she returned to Jordan.

[05:26] Majeda shares how she transitioned from fashion design into event planning and design.

[07:15] Majeda believes that there is a direct correlation between the various fashion weeks, around the world, and event design.

[08:26] She talks about where she finds inspiration for her designs.

[10:49] Sewar discusses growing up in an environment where creativity and art were encouraged.

[11:35] Sewar shares what she learned in the oil and gas industry that has helped her in MY Event Design.

[13:53] She was happy to work in a different industry to gain knowledge and experience before joining her mother’s company.

[15:42] Sewar and Majeda believe they are a strong team also because they each understand a different generation.

[17:00] Sewar, what is your role in the company versus Majeda, and do they overlap?

[20:08] Majeda and Sewar share their process from the client’s first contact through the end of the event.

[22:30] Majeda shares a story about an event she is the proudest of.

[25:34] Majeda discusses some big challenges she has had at her events.

[27:33] They talk about the store they have with luxurious home interior decor.

[30:17] Personalized branding is part of the service with their clients.

[31:14] Majeda shares how the pandemic has affected her professionally and personally.

[32:20] Sewar says that in Jordan the pandemic is getting worse and they are going into another shut down as you listen to this episode.

[33:19] Sewar discusses MY Tablescape, the new service they offer.

[34:10] They have an entertainment booking agency called MY Entertainment.

[36:07] Sewar speaks about what she believes the event industry will look like next year.

[37:19] Majeda thinks that weddings will be smaller because they can control it and talk to everyone.

[39:18] Thank you both for being on the show!

 

RESOURCES

 

Find Majeda & Sewar

MY Event Design

@myeventdesign

Instagram | Pinterest | Vimeo

@majedakassirbisharat

Instagram | Facebook

MY Tablescape

@myevententertainment

Instagram

Vimeo – Circus Of Love

Vimeo – Circus Of Love – Making Of

Vimeo – Phantom Of The Opera

Vimeo – Vertical Garden

Vimeo – EY – Innovation

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Mentioned

Wendy Elliot-Khoury Episode 252 on The Wedding Biz

 

Episode 313 THE NEXT LEVEL: JULIE SAVAGE discusses CALEB JORDAN LEE, Filmmaker Extraordinaire!

Andy’s guest co-host today is Julie Savage. Julie is the Founder and Creative Director of Strawberry Milk Events, who has planned and designed celebrations worldwide. 

Listen as they discuss how impressive it was that Caleb launched his business at 16 and filmed 40 weddings his first year, and his insights into developing relationships with his creative partners, plus much more on this episode of The Next Level.

Caleb is a brilliant filmmaker and the owner of East West Production, a full-service event filmmaking company with award-winning coverage. Caleb’s work has been showcased in publications such as People’s Magazine, particularly for shooting Nick Jonas and Priyanka Chopra’s wedding. He has also been featured in Vogue, Martha Stewart Weddings, Brides Magazine, and Harpers Bazaar named Caleb as one of the world’s top filmmakers.

Julie discusses how she matches her clients with creative partners like Caleb, the process they go through from there, and how it’s a learning curve to know that you are not the right person for everyone and that Caleb seemed to learn that much earlier in his career than most. 

Andy and Julie share how Caleb writes a storyline, to follow when editing, and how he believes when working commercially, it’s not about the product as much as it is about the emotion behind the product and how to make that happen in a minute or less. Julie speaks about Caleb’s genuine team player attitude and how he is known for always helping creative partners where he can and how that keeps him top of mind when recommending a filmmaker to clients.

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone’s podcast app or visiting www.themusicmakers.com

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [00:55] Welcome to the show, Julie!
  • [01:58] Julie shares how impressive it was that Caleb launched his business at age 16.
  • [02:47] Julie discusses working with creative partners and how they reach out to them and then pass that information on to the clients.
  • [03:53] Julie talks about matching their clients with creative partners.
  • [04:45] Julie believes that it’s a learning curve to know that you are not right for everyone.
  • [05:26] Julie speaks about Caleb’s view on scaling and how it keeps him true to who he is.
  • [06:46] What separates Caleb from the rest is that he writes a storyline to follow when filming and editing.
  • [07:57] They discuss how Caleb captures the emotional aspect of the story in a minute during his commercial shoots.
  • [10:38] Julie shares how Caleb sends out reels of the events the next day to the creative partners.
  • [12:00] Julie discusses how Caleb takes care of creative partners and develops relationships with them.
  • [13:54] Caleb is a team player and has a genuine attitude, which goes a long way, especially at a destination event.
  • [16:01] Julie and Andy speak about everything involved when Caleb did Nick Jonas and Priyanka Chopra’s wedding with a week’s notice.
  • [18:20] Thank you for being on the show!

 

This Week’s Guest Co-Host, Julie Savage, Founder and Creative Director of Strawberry Milk Events

Strawberry Milk Events

@strawberrymilkevents

Instagram | Facebook | Pinterest

 

Find Caleb:

East West Films

@eastwestfilms

Instagram

@calebjordanlee

Instagram

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Episode 312 CALEB JORDAN LEE – Filmmaker Extraordinaire!

“I resonate with the client that wants to make you a part of their family throughout the wedding weekend.” Listen as Andy and his guest Caleb Jordan Lee discuss his early passion for travel and filmmaking, Caleb starting his LLC at sixteen and why he decided to film weddings, plus much more on this episode of The Wedding Biz.

Caleb is a brilliant filmmaker and the owner of East West Production, a full-service event filmmaking company with award-winning coverage. Caleb’s work has been showcased in publications such as People’s Magazine, particularly for shooting Nick Jonas and Priyanka Chopra’s wedding. He has also been featured in Vogue, Martha Stewart Weddings, Brides Magazine, and Harpers Bazaar named Caleb as one of the world’s top filmmakers.

Caleb speaks about his first year in business and how his sister’s wedding was the catalyst for his business boom. Caleb speaks about how important he feels relationships are, with the creative partners and planners, and how he works with the planners to create the best product.

Listen, as Caleb shares a story about Nick Jonas and Priyanka Chopra’s wedding and how iconic his shot of her walking down the aisle with her 70 foot train was. Caleb also discusses how he and his team edit and how everything plays a part in getting the perfect film for his clients.

Caleb shares the work he does commercially and how he brings emotion to each small snippet. Caleb talks about the challenges he faces when telling a client’s story, his perspective on social media, the equipment he uses, and how he keeps up with the constant technology change. Caleb started as a teenager and has been in the industry for over ten years. His is a success story you don’t want to miss!

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[02:30] Welcome to the show, Caleb!

[03:07] Caleb shares where he grew up and how he ended up back in the area.

[03:57] Caleb speaks about how family values have shaped the man he is today.

[05:10] Did you have an early passion for travel and filmmaking?

[07:26] Caleb talks about where the idea of filming weddings came from.

[08:49] He shares how his business boomed after he filmed his sister’s wedding when he was just sixteen.

[12:33] Caleb discusses his process and how it’s all about his relationships with planners.

[14:36] Caleb speaks about how he works with the planners when getting to know the clients.

[16:21] Caleb shares about some standout events he has done throughout the years.

[18:21] Caleb discusses the experience he had when filming Nick Jonas and Priyanka Chopra’s wedding.

[21:30] He speaks about catching her walking down the aisle with a 70′ train and how iconic it was.

[24:49] Caleb talks about how he and his team edit film.

[25:51] Caleb discusses the work he does commercially and how he brings emotion into each product.

[28:30] Putting together a reel of his work is the hardest thing Caleb does; trying to put all the parts together to create a story.

[29:18] What are the challenges you face when you tell a story?

[33:24] Caleb discusses how he views the business side of his company.

[36:17] Caleb shares his perspective on social media and he uses it in his business.

[38:55] What equipment do you use, and how do you handle the constant changes with technology?

[40:52] Caleb feels successful if he can bring other people up with him.

[42:12] Thank you so much for being on the show!

 

RESOURCES

 

Find Caleb:

East West Films

@eastwestfilms

Instagram

@calebjordanlee

Instagram

 

Vimeo Links

Reel

Lake Como, Italy

Amanzoe, Greece

Mallorca, Spain

St. Barths

Château de Vaux-le-Vicomte

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Mentioned

Jose Villa Episode 228 on The Wedding Biz

Jose Villa Episode 235 on The Wedding Biz

Bryan Rafanelli Episode 84 on The Wedding Biz

Bryan Rafanelli Episode 247 on The Wedding Biz

David Stark Episode 111 on The Wedding Biz

David Stark Episode 132 on The Wedding Biz

David Stark Episode 242 on The Wedding Biz

Episode 311 THE NEXT LEVEL: JENNIFER STEIN discusses MORGAN CHILDS, Micro-Weddings Are Here To Stay

Andy’s guest co-host today is Jennifer Stein, the Co-Founder and Editor-in-Chief at Destination I Do Magazine, which can be found in newsstands in all 50 states and 12 countries. She also has a wonderful daily online blog, consults, and custom publishes. Listen as they discuss Morgan’s view on elopement weddings, smaller events, and whether that trend will continue going forward, plus much more on this episode of The Next Level.

Morgan first began by founding Moana Events and Belle Destination Events and then created another element by adding Modern Elopement, for which she is the CEO and Creative Director. Morgan has been called the elopement expert by Destination I Do Magazine and is a planner who started in the elopement brand back in 2015 when she saw a trend for smaller weddings happening, and with COVID, the concept has exploded.

Listen as Jennifer discusses working with Morgan and the spread they did for Destination I Do Magazine. Jennifer talks about Morgan shifting her business to serve those needing smaller weddings and how she wanted to create something where the expectation met the revenue. 

Jennifer believes that smaller weddings are a trend that will continue even post-COVID. With people rethinking where they spend their money, the large, lavish wedding sometimes isn’t as important as having a little extra for something else like buying a house. 

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone’s podcast app or visiting www.themusicmakers.com

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [01:06] Welcome back to the show, Jennifer!
  • [02:07] Jennifer discusses working with Morgan and the Modern Elopement brand and the feature they did in Destination I Do magazine.
  • [05:42] Jennifer speaks about Morgan recognizing the shift in her business and changing her business model to serve the smaller wedding.
  • [07:24] Jennifer discusses the expectation of a client and how Morgan is meeting them.
  • [08:47] Jennifer talks about doing the smaller events but still leaving time for the high profile larger events.
  • [10:23] Do you think the trend for smaller weddings will continue?
  • [13:02] Jennifer believes the pandemic has concentrated the desire for smaller weddings out of necessity, but that they are here to stay.
  • [14:55] Jennifer says people are rethinking where they are spending their money.
  • [16:12] They believe people will think twice before traveling.
  • [18:39] Thank you so much for being on the show!

 

This Week’s Guest Co-Host, Jennifer Stein, the Co-Founder and Editor-in-Chief at Destination I Do Magazine 

Destination I Do Magazine

Destination I Do Blog

Jennifer Stein on the Wedding Biz

Facebook

Instagram | Twitter

 

Find Morgan:

Modern Elopement

Moana Belle

@morganmchilds

Instagram 

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Mentioned:

Matt Porteous on The Next Level

Rishi Patel on The Next Level