Episode 331 THE NEXT LEVEL: PHIL VAN NOSTRAND discusses JOSH SPIEGEL/Using Social Media to Create Business During the Pandemic

Andy welcomes Phil Van Nostrand back to The Next Level. Phil is based out of New York and Los Angeles. Phil photographs weddings, commercial, and lifestyle projects and is an expert at capturing bright cinematic lifestyle imagery. Listen as they discuss Josh Spiegel, the Creative Director and President of Birch Event Design, a high-end decor, production, and floral company. 

Phil speaks about a support group of industry professionals that Josh is a part of during the shutdown and how he himself created his own network of people to reach out to. Phil also talks about the challenge Josh had to create something different for each event while planning daily weddings within the same group of individuals.

Phil discusses how Josh used social media to garner business during the pandemic while staying safe by doing smaller events, having the host testing each guest, and social distancing. Phil agrees with Josh that the smaller events will carry over because people see the beauty in creating an experience for their guests and being able to connect on a deeper level.

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

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Show Highlights:

  • [01:12] Welcome back to the show, Phil!
  • [02:08] Phil shares that he has traveled at least once a month since the pandemic.
  • [04:59] Phil discusses the support group that Josh is a part of that has helped him stay connected and grounded during the pandemic.
  • [05:49] Phil says that he created his own support network during the shutdown.
  • [07:04] Phil speaks about the challenge Josh had to make each wedding different when working with the same group of people for every event.
  • [09:35] Phil discusses the events that Josh got from social media during the pandemic.
  • [11:35] Phil shares his theory on people’s beliefs.
  • [13:32] Phil agrees with Josh on creating a more special experience when you have smaller events.
  • [15:10] Phil thinks that more intimate weddings are less about showing off and more about the meaning.
  • [15:42] Phil discusses what he thinks the industry will be like post-pandemic.
  • [17:08] Thank you so much for being on the show!

 

This Week’s Guest Co-Host, Phil Van Nostrand – Photographer based out of New York and Los Angeles

PhillipVN

Phillip Van Nostrand Photography

Phil Van Nostrand Episode 109 on The Wedding Biz

Phil Van Nostrand Episode 260 on The Wedding Biz

@phillipvnweddings

Facebook | Instagram  

@phillipvnphoto

Facebook | Instagram 

 

Find Josh:

Birch Event Design

@bircheventdesign

Instagram | Facebook

Birch Event Design Videos

 

Follow The Wedding Biz on Social: 

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The Wedding Biz on Instagram: @theweddingbiz

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Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Episode 330 JOSH SPIEGEL/Birch Event Design – Using Social Media to Create Business During the Pandemic

On this episode of The Wedding Biz Andy is talking to Josh Spiegel, the Creative Director and President of Birch Event Design, a high-end decor, production, and floral company located out of the New York City area. Josh has had a lot of business during the pandemic and shares the story of how he is accomplishing that feat. Josh also talks sincerely about many issues, especially how he is dealing with things now and how he feels the event industry might be different once it fully comes back.

Josh also shares how he got into the event industry and the challenge of creating different designs for the same group of people, sometimes every day. Josh talks about how he failed and learned in the early years of his business and how his business has thrived over the years.

Listen as Josh discusses his process from the first contact with a client through the event and what he did during the pandemic that has kept him and his team busy. Josh is also very open about the deep depression he fell into in the early months of the pandemic and what brought him out and gave him focus as the crisis continued.

Josh speaks about social media and how he uses it to grow his business and what he believes will change in the event industry post-pandemic. He also shares what he has learned during COVID that he believes will carry over and what the hardest part of the past year has been. Andy wraps up the interview by asking Josh how he defines success.

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

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Show Highlights:

[02:55] Welcome to the show, Josh!

[03:33] Josh shares how he got into the event industry.

[05:31] Most of Josh’s business has been large events with Orthodox Jews.

[08:56] Because he worked with the same group of people all the time, it was very challenging to come up with something new for each event.

[10:36] How did you put together a tight business that has lasted all these years?

[12:53] Josh discusses his process from the first contact with the client through the actual event.

[14:47] Josh speaks about how talking to clients through zoom calls was less fun and disconnected at first.

[18:27] Josh shares the deep depression he went into at the beginning of the pandemic because his identity was so wrapped up in his company.

[21:21] Were you able to thrive again even before the work started coming back in?

[23:27] Josh speaks about the measures he took to keep his company going.

[24:40] Josh tells the story of creating backyard weddings for clients during the pandemic.

[27:06] Josh discusses designing events during the pandemic and how they stay safe.

[29:28] Josh shares how he priced these events and how he explained it to the clients.

[31:15] Do you believe that the event industry will change post-pandemic?

[33:22] Josh speaks about how he uses social media to get business and show people they are attainable.

[35:58] Josh shares what the hardest part of this past year has been.

[37:28] Success now is being able to put food on the table for those you care about and the feeling of validation through this crazy time.

[39:25] Thank you for being on the show!

 

RESOURCES

 

Find Josh:

Birch Event Design

@bircheventdesign

Instagram | Facebook

Birch Event Design Videos

 

 Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Mentioned:

Phil Van Nostrand Episode 109 on The Wedding Biz

Phil Van Nostrand Episode 260 on The Wedding Biz

 

Episode 329 A Conversation With: TARA GUERARD

Our industry will come back in a really good way.” Andy welcomes Tara Guerard back to the show. Listen as they discuss the events she’s designed since the pandemic and how they kept everyone safe. Tara also speaks about what she had done to keep busy and how guests will have to show proof of vaccination before they are allowed at her 2021 events, plus much more on this episode of The Wedding Biz.

Tara is the owner of the event planning company called Tara Guerard Soiree, a full-service event planning and design company headquartered in Charleston, SC, with a second office in New York City. Tara has been in several prestigious wedding publications and published two best-selling books, Southern Weddings and Weddings. She has partnered with the luxury eco-friendly Letterpress Studio as well.

Listen as Tara speaks about how her business is structured for sustainability with very little overhead and property investing instead of leasing. Tara talks about how she has her pricing set up and says that she has raised her prices for 2021 because her time is still important and her designs are worth it.

Tara believes that the industry will come back in full force and stresses that it’s important to stay creative and keep those creative juices flowing. She says that staying motivated and inspired is critical to creatives, and using those talents for good by helping others is a great place to start.

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
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Show Highlights:

[05:58] Welcome back to the show, Tara!

[06:40] Tara discusses the last few events she had before and during the pandemic.

[09:27] Tara speaks about what she has done personally and professionally during COVID.

[10:53] Tara talks about the new bicycle baskets she has designed.

[11:41] Tara says that the first event she has planned in 2021 is in May, and will have her doctor on site, and guests must show proof of vaccination.

[13:42] Has anyone approached you to plan any micro weddings?

[14:36] Tara shares she believes that parties and weddings will come back full force once everyone is vaccinated and the pandemic is under control.

[16:55] Tara discusses how she has her business set up for sustainability.

[19:31] Tara says that she has raised her prices in 2021 and doesn’t think planners should lower their prices.

[20:35] How do you structure your pricing?

[22:09] Tara speaks about her exit strategy and when she plans on retiring.

[23:37] Tara believes creatives should find a way to keep their creative juices flowing, stay motivated and inspired.

[25:17] Thank you so much for being on the show!

 

RESOURCES

 

Find Tara:

Tara Guerard Soiree

Tara Guerard Episode 20 on The Wedding Biz

Lettered Olive

@taraguerard

Instagram | Twitter | Pinterest

@taraguerardsoiree

Facebook  

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Episode 328 A Conversation With: RON BEN-ISRAEL

Andy has the funny and forthcoming Ron Ben-Israel on the show today. Listen as they discuss the second season for his new show, The Big Bake, and his new venture called RBI Treats. We also talk about how the pandemic has impacted both his business and personal life, plus much more on this episode of The Wedding Biz.

Ron is the Founder of Ron Ben-Israel Cakes. In addition to creating stunning and delectable cakes, he hosted the cooking competition TV show Sweet Genius from 2011 to 2013, and was a judge on Food Network’s Cake Wars. He now has a new television show called The Big Bake on Food Network, Canada.

Listen, as Ron discusses how the pandemic has affected his business and how he has kept himself busy and continued to create. Ron talks about his Instagram (IGTV) show  called Cake Talk and how he believes it helped him exercise his creativity and get back to work. Ron also shares about his television show, the Big Bake, and talks about the judges who are on the show with him.

Have you always wanted to try Ron’s amazing desserts? Ron speaks about RBI Treats, the new retail division of RBI Cakes. He shares how it got started, the challenges of selling online, shipping to customers, and how much fun he had deciding what to sell and how to package it. Check out his website for RBI Treats, www.RBITreats.com, and start taste testing.

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
&nbsp>

Show Highlights:

[02:07] Welcome back to the show, Ron!

[04:14] Ron shares he is in Toronto getting ready to film his TV show on Food Network, but they had to quarantine first.

[06:25] Ron reveals the concept of the show.

[08:34] Ron talks about who the other judges for the show are.

[10:57] Ron says that a lot of his business expenses have continued during the pandemic, so he is trying to stay out of debt.

[13:34] Ron shares what he has done since the pandemic to keep busy.

[15:20] Going live on Instagram, IGTV, he hosted Cake Talk from his couch.

[19:53] Ron believes that Cake Talk is a way to exercise his creativity and get ready to get back to work.

[21:59] Ron discusses how RBI Treats started.

[24:07] Ron talks about Shopify and how they are taking a stand on what they are allowing on their platform.

[26:31] Ron shares they started on Shopify to sell their retail products and the challenge of getting their product shipped.

[29:19] They ship all over the US and Puerto Rico, go to www.RBItreats.com.

[32:30] Ron’s show is The Big Bake, which will be on Food Network Canada.

[34:29] Andy shares a story about Harriet Rose Katz, an acclaimed event planner.

[36:20] Thank you for being on the show!

 

RESOURCES

 

Find Ron:

Ron Ben-Israel Cakes

RBI Treats

Ron Ben-Israel Episode 48 on The Wedding Biz

@RBIcakes

Instagram | Twitter | Facebook

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com