Episode 389 ELIZABETH SOLARU: From Biomedicine to Crafting World-Class Cakes

Andy welcomes Elizabeth Solaru to this episode of The Wedding Biz! Elizabeth is the founder of Elizabeth’s Cake Emporium and Luxury Business Emporium and creates the most opulent and decadent handcrafted cakes using the finest ingredients! With clients that include British, European, and Middle Eastern royalty; international celebrities; and high net worth individuals, Elizabeth’s creations have been featured in many prestigious national and international publications! She has even appeared on several television programs as a luxury expert and is a regular on Sky TV, being the only three-time winner of The Great Cake Bake! She is also a published author, having published the bestselling book Opulencia: Artisan Baking & Sugarcraft and offers master classes in cake-making and overall business consulting.

Elizabeth discusses various aspects of her career with Andy, such as her former job as a biomedical scientist and how it was more than two decades before she fully made the switch to making cakes. She also details her artistic process and what it tends to look like between her and her clients, gives an example of one of her favorite client experiences, reveals some of her greatest disasters and what she learned from them, explains how she balances art and business and how she was impacted by the COVID-19 pandemic being that many of her clients are international, and so much more such as her experience of having a cake of hers featured in the movie My Best Friend’s Wedding!

Andy found his conversation with Elizabeth to be so fascinating and such a pleasure and hopes that you have as much fun listening to the conversation as he did having it! Be sure to check out Elizabeth’s Cake Emporium online, and until the next episode of The Wedding Biz, please share this interview with at least three good friends who might also benefit from it, and leave a review of the podcast wherever you listen!

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:36] – Andy reveals that today’s special guest is Elizabeth Solaru of Elizabeth’s Cake Emporium and Luxury Business Emporium.

[2:31] – Elizabeth talks a bit about her background in microbiology.

[3:45] – We learn how and why Elizabeth made the leap from microbiology to cake designing.

[5:48] – We discover that it was about 23 years before Elizabeth made the switch to making cakes.

[8:57] – Elizabeth credits Ron Ben-Israel as being her hero.

[10:28] – Elizabeth describes the artistic process between her and her clients.

[14:11] – Elizabeth gives an example of one of her favorite experiences with a client.

[17:15] – Elizabeth addresses the pressure that she feels as a result of this job.

[18:48] – We learn about some of Elizabeth’s catastrophes and what she learned from them.

[22:51] – Elizabeth reflects on how she balances art with business.

[26:38] – Andy and Elizabeth discuss what she still struggles with and what is most challenging for her in this industry.

[29:20] – We discover whether or not Elizabeth plans to follow up on Opulencia and write another book.

[31:01] – Elizabeth enthuses over her cakes being featured in movies such as My Best Friend’s Wedding.

[33:07] – We learn about Elizabeth’s master classes.

[36:10] – Find out where Elizabeth can be found online!

 

RESOURCES

The Wedding Biz Episode 48 RON BEN-ISRAEL: Answering the Call of Creativity with Couture Cakes

The Wedding Biz Episode 328 A Conversation With: RON BEN-ISRAEL

 

Find Elizabeth:

Elizabeth’s Cake Emporium – Website

Elizabeth’s Cake Emporium – Facebook Page

Elizabeth’s Cake Emporium – Instagram Page

Luxury Business Emporium – Website

Opulencia: Artisan Baking & Sugarcraft

 

On Clubhouse, follow Andy @andykushner and join his club “The Wedding Biz” to get additional content and to get direct access to Andy.

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Episode 388 SARA RUSSELL: Wedding Sparrow the Award-Winning Wedding Blog and Shifting Priorities Following COVID

Sara Russell joins Andy in this episode to discuss Wedding Sparrow, the immensely popular wedding blog of which she is founder and editor. Wedding Sparrow has well over 300,000 followers on Instagram alone and has won multiple awards! It is a premier wedding resource and inspirational blog for couples all over the world, and it specializes in featuring film, photography, and fine art weddings. In the past decade, Wedding Sparrow has grown from a blog run by only one person to an international team of fine art lovers!

Andy and Sara talk about what Wedding Sparrow is all about and also how Sara chooses between submitted pieces. They also discuss how the COVID-19 pandemic has impacted the wedding industry and how it has affected its future, how Sara got into this industry and how it actually started as a side hobby, what sets Wedding Sparrow apart from other similar websites, how she defines fine art photography, her hopes for the future, and so much more!

It was a pleasure for Andy to have this chat with Sara, and he hopes that you enjoy listening to the conversation! Be sure to check out Wedding Sparrow online, and until the next episode of The Wedding Biz, please share this interview with at least three good friends who might also benefit from it, and leave a review of the podcast wherever you listen!

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:33] – Andy announces that today’s guest is Sara Russell, founder and editor of Wedding Sparrow.

[1:42] – Sara reveals how she got into the wedding industry.

[3:40] – Sara describes her role with Wedding Sparrow.

[5:12] – Sara estimates that it’s her level of curation that has won her so many awards.

[6:44] – We learn about fine art photography and what it means.

[9:06] – Sara reveals how she goes about determining what to feature on the blog.

[12:24] – Sara reflects on the COVID-19 pandemic and how it has affected the wedding industry.

[14:18] – Andy offers his own insight about how COVID-19 has led to a shift in priorities within the wedding industry.

[17:20] – Sara explains why she has never been busier despite the pandemic.

[20:56] – We learn what Sara has learned about herself from being an entrepreneur.

[23:06] – Sara talks about her workshops and planned workshops for the future.

[25:16] – Andy tells us where we can find Sara online.

 

RESOURCES

TWB episode 194

TWB episode 332

 

Find Sara:

Wedding Sparrow – Website

Wedding Sparrow – Facebook Page

Wedding Sparrow – Instagram Page

 

On Clubhouse, follow Andy @andykushner and join his club “The Wedding Biz” to get additional content and to get direct access to Andy.

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment.

 

Episode 387 REVISIT: Eddie Zaratsian – Experiential Events to Delight the Senses

If you’ve never had the joy of working with a designer who absolutely lives to utterly delight their client, then you will find this interview with today’s guest, Eddie Zaratsian a breath a fresh air. Eddie’s abundant energy and passion for creating a feast for the senses, allows him to reflect the very essence of his clients in an unimaginable way.

Eddie Zaratsian is the Owner of Eddie Zaratsian Lifestyle and Design. Eddie was born in Armenia and came to the US when he was 5 years old. He watched his parents arrive in the US, unable to speak English, without the promise of a career, and yet they were determined to pursue their dreams. The family arrived in Hollywood and built the life they had dreamed of. Eventually, Eddie started his own business that evolved over time and became a luxury lifestyle and design company serving A-list clients and creating events that cultivate a sense of wonder and delight the senses-both for the clients and their guests.

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