Episode 421 STEPHANIE COLE: Making Big Changes and Going Solo

Andy welcomes Stephanie Cole of Cole Drake Events to the podcast today! Stephanie is the founder and principal planner of Cole Drake Events, a luxury destination wedding planning company. They have been featured in Martha Stewart, Harper’s Bazaar, and the New York Times. Stephanie and Andy talk about Stephanie’s early influences, how she made the transition from having a business partner to running her business by herself, what her process tends to look like with clients, and what kinds of challenges she has faced and how she overcame them. She also shares an interesting story about her favorite wedding, discusses her pricing philosophy, and more.

Stephanie identifies what her personal signature is, revealing how detail-oriented she is. She also reveals that one of the most difficult aspects of her job is having to say goodbye to some of her clients. Andy had such a great time interviewing Stephanie and especially enjoyed getting such a great snapshot of her business. He would appreciate it if you would share this interview with a few people you know who might also enjoy it! Andy would also really appreciate it if you were to subscribe to the podcast if you aren’t already and to leave a top review wherever you listen! That really helps out the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[1:19] – Andy reveals today’s guest as Stephanie Cole of Cole Drake Events!

[2:28] – Stephanie talks about her mother being an inspiration to her.

[5:48] – Stephanie reflects on when she started Cole Drake Events.

[6:21] – Stephanie reveals what it was like to make the jump to entrepreneurship.

[7:09] – Learn about how Stephanie used to have a partner in the business.

[9:37] – Andy talks about how he started solo and then brought on a business partner.

[11:35] – Stephanie identifies her personal style.

[14:58] – Andy directs the conversation toward Stephanie’s process with her clients.

[17:31] – Stephanie gives an example of a process with a client.

[20:00] – Discover what the hardest part of Stephanie’s job is.

[22:23] – Stephanie shares a story with us of a challenge that she had to overcome.

[24:59] – Stephanie provides an example of one of her favorite weddings that she has done.

[27:11] – Hear Stephanie talk about her pricing philosophy.

[29:20] – Stephanie touches upon how she differentiates herself in the industry.

[31:55] – Andy announces where we can find Stephanie online.

 

RESOURCES

The New York Times – “In Napa Valley, a Commitment to One Another, and to Showcasing Diversity”

Martha Stewart – “A Plant-Filled Indian Wedding in Sonoma, California”

Harper’s Bazaar – “The Top 23 Places for a Destination Wedding – According to the Experts”

 

Find Stephanie:

Cole Drake Events – Website
Cole Drake Events – Instagram Page
Cole Drake Events – Facebook Page
Cole Drake Events – TikTok Page
Cole Drake Events – Pinterest Page


Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

 

The Ganeys
Photo by Mike Larson
Photo by Mike Larson
Photo by Mike Larson
Photo by Sabine Scherer
The Ganeys
The Ganeys
Photo by Sylvie Gil
Photo by Dennis Kwan

Episode 420 JULIE NOVACK: Differentiating Your Brand and Dreaming Out Loud

Longtime and/or regular listeners of The Wedding Biz will likely remember today’s guest as she is no stranger to the show! Returning to The Wedding Biz to once again chat with Andy about what she does is Julie Novack, C.E.O. and co-founder of PartySlate! Founded in 2016, PartySlate is an online resource full of photos that connects people who are planning events of all kinds with leading event planners, venues, and vendors. It is also a place where leading event professionals can share their work, build their brands, and drive leads. Before founding PartySlate, Julie held executive positions at top-tier digital agencies such as Razorfish, Vibes, and Agency.com, and with more than two decades of digital marketing experience, Julie has brought so much expertise into the events industry and has helped some of the biggest brands in the world!

Julie discusses some of the positive outcomes of the COVID-19 pandemic, such as how so many people were so eager to collaborate and rebuild relationships that had been put on pause. She also offers her opinions on administration and virtual assistance, whether or not she believes a recession would negatively impact the events industry, why it’s important to invest in your digital footprint and how to go about doing it, how to differentiate your brand, what trends that she is currently seeing in event design, and so much more!

Julie never gives interviews that disappoint as they are always full of reflection, tips, and advice, and this one is certainly no exception! Be sure to click here to register for a free PartySlate profile as well as here to sign up for a free website or Instagram page review! As always, if you can think of at least three good friends who would benefit from and enjoy this interview with Julie, be sure to share it with them! Andy would also really appreciate it if you were to subscribe to the podcast if you aren’t already and to leave a top review wherever you listen! That really helps out the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:24] – Andy is excited about going to New York City!

[0:48] – Today’s guest is revealed to be Julie Novack of PartySlate!

[2:15] – Discover when PartySlate got started.

[3:04] – Julie reveals what it was like to return to work following the pandemic.

[4:41] – Julie admits that administration isn’t her strength.

[5:53] – Julie discusses virtual assistance.

[6:49] – Learn how Julie feels about the possibility of a recession on the horizon.

[8:17] – We are advised to invest in our digital footprints.

[9:27] – Andy encourages us to go back and listen to episode 373 of the podcast.

[10:12] – Julie offers more specific advice on how to optimize our digital footprints.

[13:16] – Andy and Julie talk about differentiating our brands.

[14:53] – Discover whether or not COVID is still impacting attendance at events.

[16:04] – Julie identifies current trends in event design.

[17:45] – Julie has been thinking about PartySlate expanding globally.

[19:39] – Hear what Julie offers in the way of coaching and consultation.

[22:26] – Julie shares where we can find her online.

 

RESOURCES

The Wedding Biz – Episode 373 JULIE NOVACK: Optimizing Your Digital Footprint

The Wedding Biz – Episode 415 REVISIT: Julie Novack – PartySlate & Building A Venture-Capital Backed Business

 

Find Julie:

julie@partyslate.com
PartySlate – Website
Sign up for PartySlate
PartySlate Review
PartySlate – Instagram Page
Julie’s Instagram Page
PartySlate – TikTok Page
PartySlate – Facebook Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment and PartySlate.

Episode 419 Augusta Cole: Planning, Designing, and Staying One Step Ahead

Augusta Cole joins Andy in this episode of The Wedding Biz to talk about her career and how she always manages to stay one step ahead, discussing how she took the leap to start her own business, how she built her team, and more. Andy first met Augusta when she was working for Lynn Easton as Executive Director where she garnered a stellar reputation for her wide-ranging abilities. She has since started her own business – Augusta Cole Events based out of New York City and Charleston, South Carolina!

Augusta has always, as she shares, had a love for this business. As a child, for example, she loved having birthday parties and always wanted to hand-deliver invitations on silver trays. She touches upon her education and what it was like for her to make the transition into entrepreneurship. Also discussed is her usual process with her clientele and how she does scheduled check-ins with them and goes about assuring them that she is one step ahead.

Augusta also shares what her experience has been like doing virtual meetings as opposed to in-person meetings, what her first event (a very small wedding of only nine people) was like, how she handles challenges, how she goes about finding talent, why time management is her biggest struggle, how she balances her personal life with her business life, what would be most important for her to teach in a master class, and so much more!

Andy had such a great time reconnecting with Augusta like this and appreciates her coming onto the show to chat! Be sure to check out Augusta’s website as well as her Instagram page, and as always, if you can think of at least three good friends who might really benefit from and enjoy this interview with Augusta Cole, be sure to share it with them! Andy would also really appreciate it if you were to subscribe to the podcast if you aren’t already and to leave a top review wherever you listen! That really helps out the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:29] – Andy just got back from Tampa, Florida!

[1:18] – Andy reveals today’s guest to be Augusta Cole of Augusta Cole Events.

[2:38] – Augusta reflects on her childhood and what led her to this.

[3:31] – Augusta reveals what she majored in at school.

[5:57] – Hear about what Augusta’s transition to entrepreneurship was like.

[7:30] – Augusta explains why she moved to New York City.

[9:23] – Augusta walks us through her usual process with her clients.

[12:40] – Augusta discusses meeting in person vs. meeting virtually.

[14:04] – Hear more details about August’s first event, a small 9-person wedding.

[16:33] – How does Augusta figure out what to plan for an event?

[18:38] – Learn about how Augusta faces challenges.

[19:29] – Augusta argues that planners need to be flexible and adaptable.

[20:40] – Andy reflects on his struggle with staying calm.

[22:11] – Augusta expresses gratitude for her team.

[24:39] – Discover how Augusta goes about finding talent.

[25:32] – Time management is what is most difficult for Augusta.

[28:10] – How does Augusta balance her personal life with her business life?

[30:15] – Augusta touches upon what she would primarily teach in a master class.

[31:07] – We are encouraged to take advantage of what makes us unique.

[32:42] – Learn where to find Augusta online.

 

RESOURCES

The Wedding Biz – Episode 346 ROUNDTABLE WITH CARRIE GOLDBERG, RISHI PATEL, CHIRSTINA MATTEUCCI, AND AUGUSTA COLE

David Stark’s Previous Guest Spots on The Wedding Biz

Vogue – “La Dolce Vita Meets Southern Charm at This Charleston Wedding”

Vogue – “St. Frank Founder Christina Bryant Wore Carolina Herrera at Her Micro-Wedding in Palm Beach”

Over the Moon – “A Hamptons Garden Fairytale Wedding at The Reform Club”

Over the Moon – “This Bride Had a ‘Bouquet of Best Friends’ in Floral Brock Collection Dresses at Her Wedding in Sea Island”

 

Find Augusta:

Augusta’s Website

Augusta’s Instagram Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

 

Photo by Hannah Alyssa
Photo by Jose Villa
Photo by Jose Villa
Photo by Jose Villa
Photo by Gayle Brooker
Photo by Hannah Alyssa
Photo by Corbin Gurkin
Photo by Corbin Gurkin
Photo by Christina Oth