Event Planners and Designers

32 Sharon Sacks: The Magic of Making Memories

32 Sharon Sacks: The Magic of Making Memories

Sharon Sacks is the epitome of a multi-tasking go-getter! Early in her career she caught her first big break working with Berry Gordy Jr. and his Motown Records label during its peak which included projects with Marvin Gaye and Stevie Wonder. From there, Sharon went on to work with Jerry Perenchio, who turned out to be her greatest mentor yet. Through working with him, she got the opportunity to explore her love of creation through various weddings and events such as a grand celebration for Prince Andrew. Sharon ultimately emerged into the world of business and since then conquered numerous other projects such as creating a collection of home decor for Alchemy Fine Home and fine china for Lenox. Her passion for creation and desire to foster memorable moments has flourished and helped her become the prestigious and creative business woman she is today.

Today’s interview is one you will not want to miss. Sharon Sacks sits down with Andy to share stories about her her road to success. She also shares details of superb weddings, phenomenal celebrations and intimate gatherings. As well as tips on crafting the perfect team to pull of such events. Tune in to listen!

31 David Merrell: Businessman to Award Winning Event Planner

31 David Merrell: Businessman to Award Winning Event Planner

As Owner, CEO and Creative Director of AOO Events of Los Angeles since 1989, David Merrell has seen and done just about everything there is in the world of events. David’s start in life may sound unusual compared to other wedding professionals. He worked several 9 to 5 office jobs, including a position as an underwriter for an insurance company. His journey from office worker to owner of an award winning event planning, designing and producing company is truly unique and inspiring.

Today, Andy and David share a chat filled with stories about his path to professional success, and how he handles the pressures and logistics of such a complex industry. The pair also touch on what’s changed in the wedding and corporate event world, how to set the best price points and margins for maximum success and satisfaction, and how to balance creativity with acting as the boss. Prepare to be inspired! Listen to the entire interview right here!

29 Darcy Miller: Martha Stewart Weddings & Self-Made Designer

29 Darcy Miller: Martha Stewart Weddings & Self-Made Designer

Darcy Miller has always had creative inspirations around her. From growing up with creatively inclined parents, to creating her own crafts and projects in 6th grade, she’s had the gene in her. Her design and editorial contributions during the early days of Martha Stewart Living would eventually lead her to becoming the Editor -at-Large at Martha Stewart Weddings. Her journey, full of fascinating jobs, integral connections, and chances to pursue her own creative ideas, remind us all to stay true to our passions, and to always be willing to do whatever it takes to keep your dreams alive.

28 Michelle Rago: Weddings Around the Globe

28 Michelle Rago: Weddings Around the Globe

Michelle Rago has always had wanderlust flowing through her veins. It’s what has inspired her to build her massively successful career as a wedding and event destination producer and expert. She’s now one of the most sought-after destination event planners in the world, in large part because of her vision, relationship building skills, and meticulous attention to every possible detail. Her love for travel and experiencing new cultures came from a study abroad trip in Greece when she was just 15. Ever since, she’s been exploring new ways to bring stunning events and weddings to the most inspiring and beautiful locations around the globe.

Today, Andy and Michelle chat about the steps she took to growing her passions and her business, and some of the major epiphanies and milestones she realized along the way. The pair also dive into how she untangles the vastly intricate puzzles of destination weddings, her process of making an event come to fruition, and some of her favorite and most satisfying events to date. This week’s episode taps into the idea that following what your heart desires can truly lead to a career full of personal and professional achievements. Check out the full episode now. 

26 Kristin Banta: Upending Wedding Traditions

26 Kristin Banta: Upending Wedding Traditions

Just because something is tradition doesn’t mean you can’t play by your own rules. For Kristin Banta, that’s the name of the event designing game. From her youth to present, Kristin has always marched to the beat of her own drum, questioning the status quo and asking the question many of us forget to: why are some things done a certain way, and who says we can’t change them? Her background in a variety of positions ranging from acting to set design led her to eventually creating her own business, Kristin Banta Events. Kristin helps her clients throw amazing events and weddings that celebrate the guests of honor using some unconventional and out of the box ideas.

In today’s interview on The Wedding Biz, Andy and Kristin share what it means to throw tradition out the window, and how creatively satisfying it can be to see events through a whole new perspective. She shares insights into how she’s put on weddings without a single flower, how she tells her client’s stories using unique materials and designs, how she’s found the way to actualize her career in the most fulfilling and creatively charged way imaginable. Her interview is available right here.

25 Jes Gordon: Bringing Personality to Every Event

25 Jes Gordon: Bringing Personality to Every Event

How do you truly entertain without boundaries? Just ask event designer, producer, and planner Jes Gordon. Designing and planning events that are constantly pushing creative and innovative limits is what she does best. From getting inspired by her clients and their families to seeing what’s on the streets of cities and incorporating that into her work, she’s got no short supply of amazing ideas. Though Jes technically started her career in the design world working in a floral shop at the tender age of 13, she hit it out of the park big-time at 19, where her innate ability to design and produce fabulous events became apparent. After a few serendipitous turning points in her life, she started her own business Proper Fun, which encapsulates what Jes’ style and process is all about.

Today, Jes and Andy delve into how the wedding industry has changed, and how there can still be a balance of professionalism and personality if you do it right. She shares what her most and least favorite events to produce are, why she deems herself an event producer rather than just a designer, and how her upbringing shaped her path to becoming a world-renowned event creator. Jes’ interview brings her splash of personality and vivid inspiration to listeners, showing that there’s always something new to create and be inspired by every single day. Check out the full episode right here.

23 Lynn Easton: Destination Weddings with a Classic Touch

23 Lynn Easton: Destination Weddings with a Classic Touch

Lynn Easton is a busy woman. Between managing her destination wedding design business Easton Events and growing her Easton Porter Group luxury properties, she’s got a lot of balls in the air. But for her, that’s all just part of the fun. Lynn started her wedding planning career over twenty years ago almost by accident. She offered to help a friend plan and design her wedding, back before planners were really around. One wedding turned into another and another, and soon Lynn realized she had a true thriving business. But she wanted more; her beautiful designs were only being noticed regionally, and she was ready to go national, and even international. Lynn’s story is one of how to make it on the big stage, and her sage advice goes a long way in inspiring and educating others in the industry.

In this week’s episode, Andy and Lynn talk all things business, family, and pleasure, and how she truly does it all. She shares her take on what an Easton event really is, what she attributes most to her success, and how she and her husband are taking on now more than ever in the business- and still loving it. Lynn also gives pointers to other up and coming event planners on where to focus efforts most to get the more clientele. This perceptive interview is a perfect reminder of how someone with a strong vision and a great business plan can create one of the world’s most sought-after companies. The full interview is available now.

22 Preston Bailey: Designer for the Ages

22 Preston Bailey: Designer for the Ages

The year is 1980. The place is New York City. And the person is Preston Bailey, who at the time was just looking for a way to pay the bills and not get evicted from his apartment. What started as a small time floral business blossomed into what we know as Preston Bailey’s immaculate and stunning work.

For Preston, it’s been a long journey to get to the top tier of wedding and event designing. He’s had to overcome challenges and obstacles, both personally and professionally, including drug addiction and taking his business and clients more seriously. But at 68 years young, Preston’s career is far from the home stretch, as he’s still as passionate about pushing boundaries and discovering new designs as he’s ever been.

In this illuminating interview, Andy and Preston explore Preston’s meandering path to present. The two discuss his most life-changing moment back in 1990, how Preston truly wows guests with his decor and designs, and how he orchestrates his own work to be in perfect synchronicity with all the other moving parts of an event. Check out the full interview right here.

20 Tara Guérard: Wedding Designer with a Southern Flair

20 Tara Guérard: Wedding Designer with a Southern Flair

Southern charm and Tara Guérard are synonymous with each other. Add weddings to the mix, and you’ve got one of the most highly respected wedding designers in the business. Tara’s business, Tara Guérard Soirée, began 20 years ago when she discovered her love for design, creativity, and of course, planning parties! Her design aesthetic and passion for her work has led her to being a top tier designer with offices in Charleston, South Carolina and New York City.

Tara is also the owner of The Lettered Olive, a company that focuses on designing immaculate one-of-a-kind wedding invitations, save the dates, and more, has also published two books with a third on the way, and is a mother of 3 young children. She wears a lot of hats, and to no surprise, wears them all very well!

Andy and Tara dive into how she got started in her career and how much has changed in the industry since she started her business. The two also chat about how she brings clients her southern flair, what it’s like raising three children under ten while also running a business, and Tara’s popular YouTube channel Tara Guérard’s Life’s a Party. The full interview is available now, only on The Wedding Biz!

19 Valerie Gernhauser: Empowering Wedding Planners

19 Valerie Gernhauser: Empowering Wedding Planners

Valerie Gernhauser is no stranger to unfortunate circumstances. The timing of her professional career landed amidst Hurricane Katrina, the financial banking crisis of 2009, and the economic downturn of the entire country. But instead of feeling self-pity for herself, she decided to do something about it and took her future into her own hands.

Valerie, a law school graduate, turned to the unlikely path of wedding planning after learning the ropes while planning her own wedding celebration. She struggled for a few years with finding the right price points to charge her clients, and began to feel the burnout factor that many in the wedding industry can feel. That’s when she changed up her game plane, created a pricing strategy (which she also offers as part of an overall pricing package for planners and designers), and became a force to be reckoned with within the international wedding planning and design community.

Valerie’s interview with Andy serves as an empowering call for anyone in the wedding industry who feels undervalued and underpaid for their creativity and hard work. She tells us her amazing story of how she created her pricing structure, how she inspires others to adopt her business plan and improve their self-worth, and why witnessing father-daughter dances still gets her choked up. Her full interview is available to listen to now.

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