Episode 259 MICAELA ERLANGER/Celebrity Stylist: Wedding Gowns And Fashion Design During The Pandemic

“Bridal is inherently timeless.” Listen as Andy and his guest Micaela Erlanger discuss what she means by this and how the pandemic has affected timelines for the production of bridal gowns. Micaela also shares why she believes that designers will see a rise in demand for wedding dresses for the fall and much more on this episode of The Wedding Biz.

Micaela is a celebrity stylist based out of New York City and Los Angeles. She was named one of the most powerful stylists by the Hollywood Reporter and has sustained the title for five years. Honored with the Style Influencer Award by the Council, Micaela is also a Marie Claire Image Maker Award winner. She has styled Constance Wu, Lupita Nyong’o, Common, Jennifer Hudson, and Hilary Swank, to name a few. 

Listen as Micaela shares the disappointment she felt when she had to postpone her own wedding and how she is supporting the brides she styles with her unique insight. Micaela also discusses the trends she sees emerging during the pandemic and how ready-to-wear collections are getting more popular.

Micaela gives some advice for planners around preparing their brides for delays in wedding gowns and to not be afraid of Zoom fittings because, as a stylist to the stars, she was doing them before the pandemic. Micaela also speaks about her Live Instagram series. 

Listen to Micaela’s insights into this whole situation that has affected so many brides. She shares the bright side of postponing her wedding. She knows it will happen and it will be just as beautiful as she originally planned, if not better.

 

SUPPORTING THE WEDDING BIZ

Become a patron and Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

 

Show Highlights:

[02:04] Welcome back to the show, Micaela!

[02:40] Micaela speaks about having to postpone her own wedding to the spring of 2021.

[05:40] How is the pandemic affecting getting your wedding dress made?

[06:50] Micaela shares that it has affected the production timelines across the board.

[08:13] She speaks about her Instagram Live series called “Engage with Micaela.”

[09:28] What are some principal topics that have been coming up during the Instagram Live series?

[11:28] Micaela discusses the trends she sees emerging during this pandemic.

[13:41] Micaela believes that ready-to-wear collections will get more popular.

[16:24] Micaela says women want to feel they are the best version of themselves.

[17:43] How has the pandemic changed the way you approach styling brides?

[19:45] Micaela speaks about when brides need to get started on their gowns.

[20:22] What do you recommend the planners think about when advising their brides regarding their dresses?

[22:56] Micaela says, don’t be afraid of a Zoom fitting; it is something that she did many times before the pandemic. 

[24:03] Is there anything else you would like to share with the listeners?

[26:05] Micaela shares how long she believes she will do her Instagram Live series.

[27:47] Thank you so much for being on the show again!

 

LINKS & RESOURCES

 

Find Micaela

Micaela Erlanger

Micaela Erlanger on The Wedding Biz

@micaela

Instagram

@micaelaerlanger

Twitter | Facebook

Micaela in Town & Country

Micaela in Brides

Micaela in Vogue  

 

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Title Sponsor: This episode is sponsored by The Music Makers Podcast, where you can get behind-the-scenes stories from the most influential music industry pros.

 

 

Episode 257 THE NEXT LEVEL: SEAN LOW discusses BILL BAKER, Storytelling to Persuade, Influence, and Inspire

Could you be more productive with honing your storytelling techniques? Listen as Andy and Sean Low discuss Bill’s insights into storytelling and how doing it more effectively can help you with prospective clients. Sean’s consulting firm, The Business of Being Creative, focuses on providing practical advice to those in the business of being creative. His client list includes the who’s who of the wedding industry and design community. 

Andy is announcing the official launch of his new podcast network called The Wedding Biz Network, in which Andy will produce podcasts for other people in the event industry, with Sean being its first member. Sean’s show will come out within a week or two, so be on the lookout for it because it is fantastic!

Bill Baker is a wonderful consultant who says that behind every leader, brand, strategy, idea, or initiative is a story. Bill teaches us how to make those stories strategic and have  ideas come to life. Bringing people together with a story is an art, and Bill is the artist.

Listen as Andy and Sean speak about Bill’s definition of storytelling, how to define the pillars of your brand through storytelling, and the importance of emotion to bring humanity to the story. They discuss how to bring stories to presentations to set the stage and get the audience more involved in what you are sharing with them. 

If you didn’t realize how vital storytelling could be, you need to listen to Bill’s interview on The Wedding Biz then listen to Andy and Sean break down some nuggets of greatness that Bill shared.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

 

Show Highlights:

  • [01:28] Welcome back to the show, Sean!
  • [01:49] Andy announces the official launch of his new Network.
  • [03:05] Sean speaks about knowing Bill through social media and how much he appreciates his definition of storytelling.
  • [05:13] Sean believes that storytelling is an art, bringing people into the fold, so they feel connected.
  • [06:53] Defining the pillars of a brand through storytelling is something that Bill believes is essential.
  • [08:58] Sean loves the humanity and emotions of storytelling.
  • [10:30] Bill says to add storytelling to presentations to set the stage.
  • [12:02] Sean says there are two types of stories and you have to know when to bring which one into what you need and when.
  • [13:13] Congratulations, Sean, on the show you are about to launch!

 

Find Bill

Bill Baker

@storytellerbill

Twitter | Instagram 

@storytellerbillbaker

LinkedIn | YouTube

 

This Week’s Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative LLC.

Sean Low on the Wedding Biz

The Business of Being Creative LLC

Email Sean: sean@thebusinessofbeingcreative.com

Sean:@seanlow1

Twitter | Instagram 

 

Follow The Wedding Biz on Social: 

The Wedding Biz

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Title Sponsor: This episode is sponsored by The Music Makers Podcast, where you can get behind-the-scenes stories from the most influential music industry pros.

 

Episode 255 THE NEXT LEVEL: JULIE NOVACK discusses STEVE KEMBLE, America’s Sassiest Lifestyle Guru

Andy has Julie Novack as his guest co-host today on The Next Level. Listen as they speak about Steve Kemble, who is known as “America’s Sassiest Lifestyle Guru,” and how he brings his unique perspective to the events he plans. Julie is the CEO and Co-Founder of PartySlate. PartySlate is a photo-rich website where leading event professionals share their work, build their brand, and drive leads.

Steve has been the magic behind countless corporate events, weddings, and other ventures for over two decades. He is also one of the industry’s most visible, vocal, and unique personalities. Steve has appeared on numerous TV and Radio programs, and has received over 25 industry accolades.

Andy and Julie discuss how having a PR and Advertising degree helped Steve grow his business and why now is the time to reinvent yourself and your company. They also speak about the importance of getting your creative partners and team members on the same page, when planning an event, and how critical communication is with everyone. 

Is your company diversified? Listen as they share Steve’s insight into having diversification and how important it is to expand into different areas of your industry so that if one area is slow, you can use the others to keep the company running.

Steve is one of those brilliant planners that you can discuss for hours and never get enough of, but Andy and Julie dive in and pull out the golden nuggets from his interview. Get on Julie’s mailing list to receive PartySlates’ regular weekly newsletter.  

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

 

Show Highlights:

  • [00:51] Welcome back to the show, Julie!
  • [01:24] Julie shares that PartySlate is staying busy even during the pandemic.
  • [02:38] Julie speaks about when she met Steve four or five years ago.
  • [03:38] Julie discusses Steve’s PR and Advertising degree and how he has made his personality his brand.
  • [07:49] Julie agrees with Steve that right now is an opportunity to reinvent yourself and your business.
  • [09:11] They speak about having a diversified company, so you don’t have all of your eggs in one basket.
  • [10:46] Having your team and creative partners on the same page is critical when planning an event.
  • [11:37] Do you have excellent communication skills? Do you communicate with your team daily?
  • [14:30] Steve reminded Julie how much we all crave connection.
  • [15:06] Get on Julie’s mailing list because she has regular weekly newsletters.
  • [15:36] Thank you so much for being on the show today!

 

Find Steve:

Steve Kemble

@wedplannersteve

Twitter

@stevekemble

Instagram

 

This Week’s Guest Co-Host, Julie Novack, CEO and Co-Founder of Party Slate

Party Slate

@julierothnovack

Twitter | Instagram

@julie.novack

Facebook | LinkedIn

Julie Novack on The Wedding Biz

 

Follow The Wedding Biz on Social: 

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The Wedding Biz on Instagram: @theweddingbiz

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Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Episode 253 THE NEXT LEVEL: JOHN EMMANUEL discusses WENDY EL-KHOURY – Wedded Wonderland & Growing an Extensive Business in 7 years

Do you have a strong brand identity? Listen, as Andy and John discuss Wendy El-Khoury, her insights into a brand identity, and how she believes it starts before the ring ever hits the hand. John is Australia’s premier floral designer, and John was on The Wedding Biz on January 13th, 2020, so check out his episode if you haven’t already.  

Wendy lives in Sydney, Australia, and is the owner of Wedded Wonderland, which gives its followers exclusive on-trend and immediate access to the latest celebrity news, wedding advice, beauty tips, and lifestyle inspiration. Wedded Wonderland allows the audience to engage with creative suppliers, knowledgeable experts, and influential bloggers who set trends and create the benchmark for the bride and wedding community.

Listen as Andy and John speak about Wendy’s belief in brand identity and how she believes it starts before a couple even gets engaged. John shares how the pandemic has affected him and his business and how he now has people booking two years out for events because they do not know how long this pandemic will last.

They discuss Wendy’s idea of staying busy during this time, such as writing tasks down to keep yourself involved. John agrees with Wendy that a trend will be designing destination weddings at home venues and that celebrity weddings affect how brides look at their weddings. John is entertaining and insightful; don’t miss this episode of TNL.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

 

Show Highlights:

  • [01:01] Welcome back to the show, John!
  • [01:11] John shares how long he has known Wendy.
  • [02:28] John speaks about Wendy’s insight into brand identity.
  • [03:48] Wendy believes that brand identity starts before a couple gets engaged.
  • [04:41] How has the pandemic affected you? 
  • [06:08] John speaks about people booking events two years in advance.
  • [07:24] John shares Wendy’s idea of writing out some tasks to complete, each day, to stay busy.
  • [08:55] Do you look at this downtime as an opportunity to readjust and do things differently in your business?
  • [11:10] John agrees with Wendy in that the trend will be destination weddings at home after the pandemic.
  • [12:24] What has your experience been with celebrity weddings affecting the wedding market?
  • [13:12] John, thank you so much for appearing on the show today!

 

Find Wendy

Wendy El-Khoury

Wedded Wonderland

@weddedwonderland

Instagram | Facebook | Pinterest

Wonderland Media

Register if you are interested in the online course

 

This Week’s Guest Co-Host, John Emmanuel –  Premier Floral Designer

John Emmanuel

John on The Wedding Biz

@johnemmanuelfloralevents

Instagram | Facebook 

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Episode 251 THE NEXT LEVEL: NAYRI KALAYJIAN discusses MONTE DURHAM – Star with TLC’s Say Yes To The Dress Atlanta

Picking a wedding dress is hard, and you need an expert to make sure you look and feel your best. Listen as Andy and Nayri discuss Monte Durham, his humble upbringing, his great success as a fashion expert and TV star, and his love of being a hairstylist. Nayri Kalayjian is a wedding fashion expert with Lovella Bridal, she is also a best-selling author, celebrity stylist, and she coaches and educates with a series of fantastic online courses.

Monte is a very successful fashion expert and one of the stars of TLC’s Say Yes to the Dress, Atlanta, where he had been the fashion director at Bridal’s By Lori, the south’s premier bridal salon. Monte is also getting ready to launch a new reality show and open a new hair salon.

Listen, as Andy and Nayri speak about her ability to gain a bride’s trust quickly, how location sets the tone sometimes but how she feels a bride should be able to wear the dress she feels most beautiful in no matter the place. They also talk about how the front of the dress is more important than a plunging back and train when it comes to wedding photographs.

Nayri shares who she believes brides should bring with them when picking out a dress and how excited she is for every good thing that is coming Monte’s way. Nayri has known Monte for a long time and has even worked with him. Listen as she shares some things about him that you might not know.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

 

Show Highlights:

  • [01:14] Welcome, Nayri!
  • [01:48] Nayri shares where she met Monte years ago.
  • [02:23] Nayri discusses the need to have brides trust you when selling wedding dresses.
  • [03:01] How do you gain their trust so quickly?
  • [05:11] Nayri agrees with Monte in that location, sets the tone for buying the wedding dress, but it’s not everything.
  • [07:11] Nayri agrees with Monte that the area between the waist and shoulders is critical when it comes to the photographs.
  • [08:42] Andy and Nayri discuss what Monte said about who you bring with you to pick out a wedding dress.
  • [10:04] In your experience with brides, do you feel you have seen it all?
  • [11:56] Nayri is excited about everything that is happening with Monte’s career.
  • [13:27] Nayri, thank you so much for being on the show!

 

Find Monte:

Monte Durham

Monte’s Hair Care line, available on Amazon.

@montedurham

Facebook | Twitter

@therealmontedurham

Instagram

 

This Week’s Guest Co-Host, Nayri Kalayjian, of Lovella Bridal

Nayri Kalayjian

@weddingfashionexpert

Instagram | YouTube | Facebook

@lovellabridal

Instagram | Twitter | Facebook

@lovellabridalplus

 Pinterest

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com