Episode 302 THE NEXT LEVEL: KIM WISELEY discusses JOY PROCTOR The Essence of Design

Andy’s guest co-host today is Kim Wiseley, Founder and Creative Director of Flutter Magazine, and she recently created a new sister company called The Floral Pantry.

Listen as they discuss Joy’s outlook on how the design relates to the location, the inclusive proposal she gives her clients, plus much more on this episode of The Next Level.

Today, Andy and Kim talk about Joy Proctor of Joy Proctor Design, a full-service design house. She has been named amongst the top in the world and a leader in the industry by Harper’s Bazaar and Brides. Joy has designed well over 400 weddings worldwide and does photo styling, creative direction, and production for clients.

Kim and Andy speak about why the location plays a big role in how Joy designs an event, how she walks through the area with her clients to see what excites them and uses that to inspire what she designs. Kim also discusses Joy’s proposals, which includes everything from what the guests are wearing to the flowers and lighting.

Kim shares how she met Joy and some editorial projects they have worked on together. She describes their Hearts of Flutter retreats, that they created together, and how the people who attend become like family after the experience because of their bonds. Andy speaks about Joy putting herself in front of issues like racial bias and other inequalities because she isn’t afraid to speak out.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

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Show Highlights:

  • [01:15] Welcome to the show, Kim!
  • [01:27] Kim discusses the new company and why she created it.
  • [03:57] Kim speaks about Joy’s outlook on the design being related to the event’s location.
  • [05:02] Joy takes what makes her clients excited to inspire her design for the event.
  • [05:41] Kim talks about Joy’s proposals for an event and what they includes.
  • [09:13] Kim discusses working with Joy on editorial styling projects and how they met.
  • [11:10] Kim shares a project she and Joy worked on together called The Astrology Guide.
  • [12:22] The Hearts of Flutter tours are retreats that Joy and Kim created to travel with like-minded women.
  • [15:15] Kim speaks about having to push this year’s trip back because of the pandemic.
  • [16:47] Thank you for being on the show!

 

This Week’s Guest Co-Host, Kim Wiseley, Founder and Creative Director of Flutter Magazine.

Flutter Magazine

The Floral Pantry

@fluttermag

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@the_floral_pantry

Instagram 

 

Find Joy:

Joy Proctor

@joyproctor

Instagram 

@joyproctordesign

Facebook | Pinterest 

 

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Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

Episode 300 NANCY SHAFFER – The Live Events Coalition, Board President & Director

Andy is bringing us a very important interview pertinent right now in the weddings and events industry. The Live Events Coalition is a volunteer-run nonprofit organization created in response to the COVID-19 pandemic and it’s devastating impact on the live events industry to provide advocacy, resources, and a network that connects and supports businesses, contractors, and the general event industry workforce. It established a national Facebook group that wants to connect, share stories, opportunities, or just support the live event’s mission, with its members now reaching 23,000.

Nancy Shaffer is the Founder and CEO of Bravo Events and the Board President and Director of the Live Events Coalition. Listen as Nancy discusses how the Coalition got started, what the Coalition is doing to advocate for and support the live events industry, and what is specifically being discussed and done for the industry as a whole.

Nancy shares ways that people can become a member, start a localized chapter, and/or volunteer. Over 12 million people are being deeply and adversely affected in the live events industry, and Nancy and the Coalition want you to know that you are not alone. They are fighting for you every day. 

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for that term in your cell phone’s podcast app or by going to www.themusicmakers.com

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[01:53] Welcome to the show, Nancy!

[02:23] Nancy shares how her own company has evolved since the pandemic.

[04:10] Listen as Nancy speaks about how the Coalition got started.

[07:05] Nancy was assigned to be the point of contact to work with the Live Events Coalition.

[07:38] Nancy shares the two-fold mission of the Live Events Coalition.

[08:43] What is the Coalition doing to advocate for and support the live events industry?

[10:53] Nancy discusses how the industry of over 12 million people is being hit in multiple ways.

[11:46] What is specifically being talked about and done for the industry as a whole?

[12:42] Nancy shares the five things that the Coalition is advocating for.

[16:07] Listen as Nancy speaks about what people can do if they want to start a localized group.

[18:47] Besides starting a chapter, becoming a member of the Live Events Coalition is another way you can support the cause.

[20:00] If you want to volunteer, a box will pop-up when you become a member of the Coalition on the site.

[21:30] Nancy’s final words are, remember you are not alone. We are fighting.

[22:33] Thank you for being on the show!

 

RESOURCES

 

Find the Live Events Coalition

Website

Get Involved

Donate

@liveeventscoalition

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Find Nancy

Nancy Shaffer

Bravo Events

@bravoeventsdc

Facebook | Instagram | LinkedIn

 

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Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Episode 298 MARIA BOUSTANY discusses YARA ESTEPHAN Planning and Designing in 3D Out Of Beirut

Andy’s guest co-host today is Maria Boustany, from Chateau Rweiss in Lebanon. Listen as they discuss the beauty of the Chateau, the weddings and events she has done with Yara Estephan, an extremely gifted planner and designer out of Beirut, and much more on this episode of The Next Level.

Maria and Andy discuss the 3D renderings that Yara uses when designing weddings and how the finished product looks like she envisions. Maria describes the fun wedding Yara planned for the owners of a major ice cream brand at the Chateau and how the design reflected the couple to perfection.

Listen as Maria speaks about how, because of the pandemic, the Chateau has had only about 10% of the weddings they usually have in 2020 and how the weddings they had were significantly smaller than what they usually are. Maria shares that although the weddings were smaller, Yara’s were exquisite because she could focus better on the details.

Yara and Maria have used the pause to focus on advancing their learning, and bringing Lebanon and the Chateau to the forefront as the place to have your destination wedding. Are you planning a destination wedding? The Chateau might be the hidden gem you’ve been looking for.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

 

Show Highlights:

  • [01:06] Welcome to the show, Maria!
  • [01:36] Maria describes the Chateau and where it is located.
  • [02:44] Maria speaks about when she met Yara. 
  • [04:07] Listen as Maria discusses the 3D renderings that Yara uses when designing weddings.
  • [06:21] Maria describes the ice cream wedding Yara designed at the Chateau.   
  • [07:46] There are eighteen different religions in Lebanon, and Yara and Maria have to be familiar with all the traditions for their events.
  • [11:08] Maria shares that the Chateau has had 10% of their yearly weddings in 2020.
  • [12:18] Designing smaller weddings and the ability to concentrate on the details is where Yara excels.
  • [14:19] Andy and Maria speak about Yara giving employees days off after events, which is rare in the industry.
  • [15:54] Listen as Maria shares how she is advancing her learning during the pandemic and increasing Lebanon’s visibility with destination weddings.   
  • [16:56] Thank you so much for being on the show!                                      

 

 

This Week’s Guest Co-Host, Maria Boustany, Chateau Rweiss in Lebanon.

Chateau Rweiss

@chateaurweiss

Instagram | Facebook | Twitter | Pinterest

 

Find Yara

Yara Estephan

@yaraestephan

Instagram 

@yaraestephanweddings

 

Follow The Wedding Biz on Social: 

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The Wedding Biz on Instagram: @theweddingbiz

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Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

 

Episode 296 CEO of VOW To End Child Marriage

Every year, millions of couples celebrate their love by getting married and millions of their family and friends celebrate with them. In the U.S. alone, Americans spend $100 billion on weddings annually. Think invitations, wedding dresses, rings, venues, flowers, gift registries, honeymoons and more all on saying “I do.” But at a time when a child is married somewhere in the world every three seconds, who’s invested in making sure that girls can say, “I don’t” or “not yet”? Let’s work together to create a world in which every girl can decide if, when and whom to marry.

Clay Dunn is the Chief Executive Officer of VOW To End Child Marriage, a nonprofit that mobilizes the multi-billion dollar wedding industry in support of ending child marriage and empowering girls around the world to choose their own futures. Prior to VOW, Clay held roles with No Kid Hungry, National Geographic and the City of New York. Amongst other topics, Clay tells Andy about VOW Pro – a network of passionate wedding professionals helping to give girls a voice and a choice.

vowpro.org

Episode 293 THE NEXT LEVEL: SOFIA CROKOS discusses LEWIS MILLER The “Banksy of Floral Design”

Andy’s guest co-host today is Sofia Crokos. Sofia is a planner/designer based out of Hamptons, New York City. She has also partnered with The Heritage Collection behind four exclusive private properties in Europe. Listen as they discuss the flower flashes Lewis he does to give back and creatively challenge himself. He also discusses his process with his clients, and much more on this episode of The Next Level.

Lewis Miller is a floral designer and founder of Lewis Miller Design out of New York City. His client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumberg, Chanel, Tiffany, Versace, Bergdorf Goodman, the Whitney Museum, and more.

Listen, as Sofia speaks about following Lewis on Instagram to see where his flower flashes pop up, how his client process is similar to hers and how important it is to talk to clients to discover how they want their wedding designed. Sofia also shares a story about purchasing one of Lewis’s flower boxes and how she paid it forward by sharing the beauty with a friend.

They discuss slowing down, getting off the hamster wheel, and reconnecting with friends, family, and nature during the pandemic. Andy and Sofia have a wonderful conversation, so tune in and enjoy!

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [01:00] Welcome back to the show, Sofia!
  • [02:34] Sofia shares that she has missed the flower flashes live, but she follows him on Instagram.
  • [04:37] Sofia speaks about Lewis’s process with his clients and how her process is similar.
  • [06:52] Sofia discusses how they discover the design and backdrop of a client’s wedding over many conversations.
  • [10:20] Sofia tells a story about ordering one of Lewis’s flower boxes he made during the pandemic.
  • [12:30] She shares that she wanted to spread the beauty, so she took some of the flowers and gave them to a friend.
  • [14:04] Andy speaks about some new idea he’s come up with during the pandemic because of the downtime.
  • [14:58] Sofia discusses slowing down, taking a step back, and connecting with nature to get off the hamster wheel.
  • [17:28] Thank you for listening to the show!

                                                                   

 

This Week’s Guest Co-Host, Sofia Crokos, Planner/designer based out of New York City

Sofia Crokos

Sofia Crokos Episode 243 on The Wedding Biz

@sofiacrokosevents

Instagram | Facebook

@sofiacrokos

Twitter | LinkedIn

@sofiac

Pinterest

 

Find Lewis 

Lewis Miller Design

The Lewis Miller Design Flower Class

@lewismillerdesign

Instagram | Pinterest | Facebook

@flowerflashnyc

Instagram

 

Follow The Wedding Biz on Social: 

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The Wedding Biz on Instagram: @theweddingbiz

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Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!