1The Next Level

333 THE NEXT LEVEL: LAURIE ARONS discusses ERICH MCVEY/Combining Documentary and Fine Art Style Photography

333 THE NEXT LEVEL: LAURIE ARONS discusses ERICH MCVEY/Combining Documentary and Fine Art Style Photography

Andy welcomes Laurie Arons back to The Next Level. Laurie is with Laurie Arons Special Events. She has been featured in numerous magazine publications and was listed in Vogue, Harpers Bazaar, and Martha Stewart Weddings as one of the top planners worldwide. Listen as they discuss how Erich got his start in photography and how important he feels it is to keep his passion for the art without getting lost in the business side, plus much more. 

Erich McVey is a wedding, portrait, and editorial film photographer with a love for medium format cameras, natural light, and incredible scenery. Erich was named by Harpers Bazaar, Brides, and Martha Stewart Weddings as one of the world’s best wedding photographers and twice selected as film Photographer of the Year. 

Listen as Laurie gives her insights into Erich’s preference of shooting with film instead of digital, how she loves the look of film and only works with such photographers for her events. Laurie talks about how she gets butterflies before an event because it’s so intense and there is so much on the line. Laurie also discusses what she looks for when hiring a photographer, for her events, and why she loves Erich’s style and the way he shoots photographs.

331 THE NEXT LEVEL: PHIL VAN NOSTRAND discusses JOSH SPIEGEL/Using Social Media to Create Business During the Pandemic

331 THE NEXT LEVEL: PHIL VAN NOSTRAND discusses JOSH SPIEGEL/Using Social Media to Create Business During the Pandemic

Andy welcomes Phil Van Nostrand back to The Next Level. Phil is based out of New York and Los Angeles. Phil photographs weddings, commercial, and lifestyle projects and is an expert at capturing bright cinematic lifestyle imagery. Listen as they discuss Josh Spiegel, the Creative Director and President of Birch Event Design, a high-end decor, production, and floral company. 

Phil speaks about a support group of industry professionals that Josh is a part of during the shutdown and how he himself created his own network of people to reach out to. Phil also talks about the challenge Josh had to create something different for each event while planning daily weddings within the same group of individuals.

Phil discusses how Josh used social media to garner business during the pandemic while staying safe by doing smaller events, having the host testing each guest, and social distancing. Phil agrees with Josh that the smaller events will carry over because people see the beauty in creating an experience for their guests and being able to connect on a deeper level.

325 THE NEXT LEVEL: VALERIE GERNHAUSER discusses MATTHEW MYHRUM, Event Visualization & Communicating Design

325 THE NEXT LEVEL: VALERIE GERNHAUSER discusses MATTHEW MYHRUM, Event Visualization & Communicating Design

Andy welcomes Valerie Gernhauser back to The Next Level. Valerie is the Owner, Planner, and Designer with Sapphire Events working worldwide out of New Orleans. Listen as they discuss Matthew Myhrum’s definition of what he does and the events Valerie has worked on with Matthew, plus much more.

Matthew is the Founder of Matthew Myhrum Event Visualization, where they provide concept renderings, design drawings, and production design services for event professionals. Matthew shares that they essentially communicate design not only for his clients who are event planners and designers but also to be able to sell their concepts to their clients more effectively and help them with their design process in telling a story.

Listen, as Valerie shares that for her, design isn’t just decor; it involves constant innovation, and hiring Matthew allows her to show her clients exactly what the design will look like. Valerie tells a story of a wedding she worked on with Matthew to create a 360-degree presentation with a virtual reality headset and the reaction she got from her clients.

Valerie discusses the small nuances and details that Matthew puts in his presentation and how these elevate the level of reality for the client. Valerie also speaks about the importance of lighting and how it can be manipulated in Matthew’s presentation to create the look that will be achieved with her design. Valerie believes that in time Matthew will figure out how to add taste and smell to his presentations to elevate the client’s experience.

323 THE NEXT LEVEL: SEAN LOW discusses MARIANNE BENNETT, Scoring Music To Tell A Story

323 THE NEXT LEVEL: SEAN LOW discusses MARIANNE BENNETT, Scoring Music To Tell A Story

Andy welcomes Sean Low back to the show. Sean is the owner of the consulting firm The Business of Being Creative, which focuses on providing practical advice to those in the business of being creative. He also has a podcast on The Wedding Biz Network called The Business of Being Creative. Listen as they discuss Marianne Bennett, the Founder and CEO of Element Music, a highly successful music and entertainment company in the event industry out of New York City.

Sean speaks about Marianne’s understanding of the difference between “custom” and “personal,” her storytelling abilities, and how she takes a client’s story and gives it back after adding her vision. Sean loves the fact that Marianne states that it isn’t just about enjoying the entertainment; it’s about the experience.

Marianne believes that you have to be creative with your company’s business side, and Sean agrees 100% with her view on combining the business and creative aspects to keep the company balanced. Marianne says you can love business and still be a great creative.

321 PRESTON BAILEY’S Big Announcement!

321 PRESTON BAILEY’S Big Announcement!

Andy is excited for this special episode with floral and event designer Preston Bailey. Listen as they discuss how Preston is handling the pandemic both personally and professionally, what he’s learned about himself, and how he’s using the slow down to further his path both personally and in the industry. Preston also has a big announcement he is sharing with us, plus much more on this episode of The Wedding Biz.

Preston shares how he is handling the pandemic and what he has learned during 2020. Preston discusses how he thinks the event industry will change once the pandemic has been eradicated. He believes that event professionals will need to become better salespeople because consumers will want more value for their money.

Preston is hosting his own podcast called Stop and Smell the Roses! Listen as he shares why this is a dream come true and the content listeners can expect to hear. Preston also speaks about his segment called Dear Preston, where he will answer listeners’ questions live on air. His podcast will air every other Thursday starting January 14th on The Wedding Biz Network. See you there!

Don’t forget to listen to Andy’s new podcast, The Music Makers. It’s a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone’s podcast app or visiting

317 THE NEXT LEVEL: CARRIE GOLDBERG discusses ALEX FITZGIBBONS, Orchestrating The Life And Soul Of A Wedding

317 THE NEXT LEVEL: CARRIE GOLDBERG discusses ALEX FITZGIBBONS, Orchestrating The Life And Soul Of A Wedding

Andy welcomes Carrie Goldberg back to The Next Level. Carrie is the Digital Travel & Weddings Editor at Harpers Bazaar, where she oversees all things bridal, weddings, and travel for HarpersBazaar.com. Listen as they discuss how who has the most input in weddings has changed, why Alex doesn’t advertise and how he maintains his client’s privacy by taking people’s phones at high-profile events, plus much more.

Alex is the Managing Director of Fait Accompli out of London, which organizes, plans and designs spectacular events worldwide from A-list to Royal weddings. He is also responsible for the wedding celebration of Ellie Goulding and weddings for the Royal family, including Prince William and Katherine the Duke and Duchess of Cambridge, and Prince Harry and Megan the Duke and Duchess of Sussex. 

Listen as Carrie speaks about the weddings Alex designs, the glamping wedding he planned on the grounds of a medieval castle, and how his discretion has earned him the high-profile weddings others seek. They discuss the challenge of keeping guests engaged, with or without their phones, and how 2020 has shown where people place their worth in business and life.

315  THE NEXT LEVEL: JENNIFER STEIN discusses MAJEDA & SEWAR BISHARAT/MY Event Design: Turning Vision Into Reality

315 THE NEXT LEVEL: JENNIFER STEIN discusses MAJEDA & SEWAR BISHARAT/MY Event Design: Turning Vision Into Reality

Andy welcomes Jennifer Stein back to The Next Level. Jennifer is the Co-Founder and Editor-in-Chief of Destination I Do Magazine, which can be found at newsstands in all fifty states and twelve countries. She also publishes a daily blog, consults, custom publishes, and has a podcast called CONFETTI.

Majeda Bisharat and Sewar of MY Event Design, based in Jordan, cover events across the Middle East and Europe. MY Event Design is a full-fledged luxury event design, planning, and management company that has designed and planned events for influential figures in various industries and members of the Royal family.

Jennifer discusses the natural gifts that she believes people in the event industry are blessed with, how Majeda gets her inspiration from everywhere, and how great it is that Majeda and Sewar have a multigenerational approach to events that have served them well. Jennifer also talks about what Majeda said about Sewar’s engagement party.

Listen as Jennifer shares how vulnerable and upfront Majeda was when she said she is in a state of confusion when it comes to dealing with the pandemic and how she took that confusion and turned it into a new company called MY Tablescape so that everyone can rent the luxurious accessories they need to make any occasion special.

313 THE NEXT LEVEL:  JULIE SAVAGE discusses CALEB JORDAN LEE, Filmmaker Extraordinaire!

313 THE NEXT LEVEL: JULIE SAVAGE discusses CALEB JORDAN LEE, Filmmaker Extraordinaire!

Andy’s guest co-host today is Julie Savage. Julie is the Founder and Creative Director of Strawberry Milk Events, who has planned and designed celebrations worldwide. 

Listen as they discuss how impressive it was that Caleb launched his business at 16 and filmed 40 weddings his first year, and his insights into developing relationships with his creative partners, plus much more on this episode of The Next Level.

Caleb is a brilliant filmmaker and the owner of East West Production, a full-service event filmmaking company with award-winning coverage. Caleb’s work has been showcased in publications such as People’s Magazine, particularly for shooting Nick Jonas and Priyanka Chopra’s wedding. He has also been featured in Vogue, Martha Stewart Weddings, Brides Magazine, and Harpers Bazaar named Caleb as one of the world’s top filmmakers.

Julie discusses how she matches her clients with creative partners like Caleb, the process they go through from there, and how it’s a learning curve to know that you are not the right person for everyone and that Caleb seemed to learn that much earlier in his career than most. 

Andy and Julie share how Caleb writes a storyline, to follow when editing, and how he believes when working commercially, it’s not about the product as much as it is about the emotion behind the product and how to make that happen in a minute or less. Julie speaks about Caleb’s genuine team player attitude and how he is known for always helping creative partners where he can and how that keeps him top of mind when recommending a filmmaker to clients.

311 THE NEXT LEVEL: JENNIFER STEIN discusses MORGAN CHILDS, Micro-Weddings Are Here To Stay

311 THE NEXT LEVEL: JENNIFER STEIN discusses MORGAN CHILDS, Micro-Weddings Are Here To Stay

Andy’s guest co-host today is Jennifer Stein, the Co-Founder and Editor-in-Chief at Destination I Do Magazine, which can be found in newsstands in all 50 states and 12 countries. She also has a wonderful daily online blog, consults, and custom publishes. Listen as they discuss Morgan’s view on elopement weddings, smaller events, and whether that trend will continue going forward, plus much more on this episode of The Next Level.

Morgan first began by founding Moana Events and Belle Destination Events and then created another element by adding Modern Elopement, for which she is the CEO and Creative Director. Morgan has been called the elopement expert by Destination I Do Magazine and is a planner who started in the elopement brand back in 2015 when she saw a trend for smaller weddings happening, and with COVID, the concept has exploded.

Listen as Jennifer discusses working with Morgan and the spread they did for Destination I Do Magazine. Jennifer talks about Morgan shifting her business to serve those needing smaller weddings and how she wanted to create something where the expectation met the revenue. 

Jennifer believes that smaller weddings are a trend that will continue even post-COVID. With people rethinking where they spend their money, the large, lavish wedding sometimes isn’t as important as having a little extra for something else like buying a house. 

309 REVISIT: DAVID MONN PART 2: Acumen in the Business of Events

309 REVISIT: DAVID MONN PART 2: Acumen in the Business of Events

In this episode of the Wedding Biz, Andy brings back David Monn for part 2 of their conversation. David’s clients include social leaders from around the world. He is known for events like The Met’s Costume Institute Gala, and the 100th Anniversary of the Plaza Hotel, to name a few. He is also a contributing editor to Departures Magazine and has been featured in numerous luxury and lifestyle publications. 

Listen as David breaks down how he planned the Met’s Gala, how he used the senses, time of year, and locations to make the event one of a kind. He discusses how having discipline and order at a function allows it to flow, and why the band or DJ should know how to read the energy of the group.

David’s wisdom knows no bounds. You can’t help but learn from listening to him talk about corporate events being about messaging the brand and learning his perspective on how to most effectively work with fundraisers. 

He talks about the three main things he feels are given us in life and how thankful he is for them. The event industry is not something you get into because you need a job, you do it because you can’t see yourself doing anything else. 

This is a fantastic conversation, with stellar stories and invaluable information. We have been waiting for this episode since July, when Part 1 was released, so get ready to be blown away yet again.

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