Chatting with Andy in this episode of The Wedding Biz is Anna Price Olson! Anna is the editorial director of Brides and acts as the brand lead for the publication. Anna discusses how she got started in the industry, how the COVID-19 pandemic has affected the industry (with not all of it actually being bad), what the state of the market is like right now, some of the exciting trends that Anna and her publication are seeing, how planners and couples can have the best chance at getting their wedding story covered in Brides, and how planners and photographers can get on the best-of lists!
Anna also reveals what got her into the wedding industry and how one of the positive aspects of the pandemic has been people allowing themselves to break rules more and have more unique, personalized weddings. Andy has been aware of Anna’s name for a while and keeps up with Brides, so he is really grateful for Anna’s time and enjoyed having her on the podcast. Be sure to check out both Brides’ and Anna’s social media pages and also be sure to share this interview with good friends and colleagues who might benefit from and enjoy it and to leave a top review of the podcast wherever you listen!
Are you looking to boost your sales or get more clients? Check out the Create Your Most Profitable Marketing Strategy course from marketing expert, Melissa Forziat. If you feel disorganized or overwhelmed with your marketing, if you feel like you’re leaving money on the table, or if you just want to get more word of mouth going for your business, this online course is perfect for you. Andy only works with sponsors whose work he’s thoroughly checked out, so he knows that with Melissa’s guidance, you will create your road map and answer questions like where to market your business, what systems to create, and how to follow-up with every client or potential client in your pipeline. As we all know, weddings are about relationships, and marketing your wedding business should be about relationships too.
A course as detailed as this would usually be priced in the thousands, but to make it accessible to small businesses, Melissa is making it available for only $247. PLUS, as a listener of The Wedding Biz, you can use promo code WEDDINGBIZ to get 10% off, so if you are ready to go to the next level in your business, sign up for the course today!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
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[1:46] – We learn where Anna’s passion for the wedding industry came from.
[2:51] – Anna describes what she does for Brides.
[3:51] – Anna touches upon how COVID has impacted the wedding industry.
[5:29] – We discover how Anna sees the market currently.
[8:27] – Anna points out that more unique weddings are a plus side of the pandemic.
[9:38] – Anna lists some of the trends that she is seeing in the wedding industry.
[11:59] – Anna argues that hometown weddings can still be like destination weddings.
[13:50] – Anna talks about Brides’ targeted demographics.
[15:10] – We hear about some interesting statistics about Brides and the wedding industry.
[16:13] – Anna reveals how she feels about the immediacy of being in a digital world.
[17:36] – Learn what Brides looks for in submissions.
[19:39] – Anna explains what the criteria are for getting on Brides’ Best-of lists.
[22:14] – Anna predicts that the trend of personalization is going to continue.
[23:13] – We discover where Brides might be headed in the near future.
[24:45] – Andy shares where we can find Anna and Brides online.
Brides – Website
Brides – Facebook Page
Brides – Instagram Page
Brides – Pinterest Page
Brides – Twitter Page
Brides – TikTok Page
Brides – The Royals Issue featuring India Hicks
Brides – The Minted + Brides Collection
Brides – The Biggest Wedding Trends To Expect in 2022
Brides – A Diversity Pledge From Brides: Our Commitment to Anti-Racism
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Title Sponsor: This episode is sponsored by Melissa Forziat Events & Marketing.