Episode 52 THE NEXT LEVEL: Lisa Gooder, Brides Magazine: The Passion of Storytelling

Join The Wedding Biz host, Andy Kushner, and Marketing Director Melissa Fancy as they break down Lisa Gooder’s interview. Lisa Gooder is the Executive Director of Brides Magazine.

Andy and Melissa dive a little deeper into the content from Lisa’s interview and discuss the following:

  • Current trends in weddings
  • Why the story is the main thing
  • Why some wedding traditions no longer matter
  • Exclusivity in the wedding industry
  • Why you want to be a “friendor”, not a vendor
  • How social media has forever changed the wedding landscape for both the couples and industry professionals
  • The case for social media in your business
  • Why relationships really do matter at the end of the day

Join us right here each week as Andy and Melissa dig deeper into the expert interviews and give you tips, tricks, and strategies to take your business to the next level!

Previous episodes mentioned:

Jose Villa

Colin Cowie

Shawna Gohel

 

Episode 51 Lisa Gooder, Brides Magazine: The Passion of Storytelling

Lisa Gooder was always passionate about telling stories. No matter the workplace– from artifact appraisals to digital media, to Lisa, the way a story could connect others and draw interest were obvious. Enter her break into the wedding industry, where the story has been culturally set for decades – that is, until Lisa began to see changes in the demographic and wanted to help tell their honest stories.

Get ready to dive deep with Lisa on how she’s seen the answer to the question, “why get married?” change drastically over the years, why that matters, and what it means for brands in the wedding industry.

About Lisa Gooder:

Lisa Gooder has been at the intersection of digital media and the wedding industry for years – from her time working at The Knot to her current position as Executive Director for Brides Magazine. Lisa attended Brown University and lives in New York with her family.

Show Highlights:

  • Lisa’s early eclectic career beginnings that immersed her in storytelling
  • Why Lisa put off going to college
  • The funny story of being turned down for an internship at Conde Nast
  • How Lisa ended up researching dinosaur bones at her first job
  • The unexpected way Lisa broke into weddings and digital media
  • Experiences from working at The Knot when it was a start-up
  • Lisa discusses how she thinks wedding culture has changed over time
  • Why marriage now is more of a choice than ever
  • How Lisa has helped to reimagine the Brides brand
  • The role of female empowerment in the wedding industry
  • How Lisa has balanced raising a family and progressing her career
  • Stress dreams Lisa has heard of (and had) before weddings
  • The type of content Brides looks for, to tell engaging stories

Links Mentioned in the Show:

Lisa Gooder on Instagram – @lisagooder

Brides.com

 

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