Episode 381 LAURYN PRATTES: Staying Relevant in a Saturated Market

Joining Andy today is a good friend of his, Lauryn Prattes of Lauryn Prattes Events. Lauryn is one of the top planners in the country as per Martha Stewart Weddings’ assessment, and she has also been recognized by numerous other publications as being one of the top planners in the Washington, D.C. metropolitan area. Andy is not only a friend of Lauryn’s but has also worked with her and her team, so he can speak to their high level of professionalism, commitment, and creativity!

Lauryn and Andy chat about a vast array of topics in this episode of The Wedding Biz, including how Lauryn got started in this industry and eventually started her own business, how she tends to run her business, how she came to discover her personal style, her usual process with her clients, how she handles destination weddings, her philosophy around pricing, how she went about building an impressive social media following, how she finds a balance between her personal life and her professional life, and so much more!

Andy really enjoyed his conversation with Lauryn in this episode and hopes that you will enjoy tuning in and listening to it! He encourages you to share this interview with three good friends who might also enjoy it. He would also be grateful if you were to leave a review of the podcast wherever you listen to it as it helps people find it!

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[1:20] – We learn that today’s guest is Lauryn Prattes of Lauryn Prattes Events.

[2:43] – Lauryn reflects on her childhood and how her love for fashion and creativity started.

[4:33] – Lauryn reveals that her internship after college was with the bridal market.

[6:45] – Lauryn talks about her time working with The Bridal Bar.

[8:32] – We discover whether or not going out on her own and starting her own business was scary for Lauryn.

[10:20] – We learn that Lauryn at first worked in retail so that she could afford to turn down potential clients that didn’t mesh with her vision.

[11:44] – Lauryn discusses textures and details and what they mean to her.

[13:52] – Lauryn delineates her procedural process with bringing clients on board.

[16:48] – There are, Lauryn argues, trends in the wedding industry just like there are fashion trends.

[19:29] – Lauryn explains the logistics of planning a destination wedding.

[22:48] – Lauryn talks about language barriers in other countries.

[23:56] – We learn about some of Lauryn’s biggest challenges, such as road closures, and how she overcame them.

[25:45] – Lauryn comments on how she balances the artistic side of what she does with the artistic side of it.

[27:58] – Lauryn enthuses over the importance of social media and what benefits it has for her.

[30:25] – We hear about how Lauryn approaches her pricing strategy.

[32:45] – Lauryn asserts that there is always the possibility of being replaced in her industry which is why relevance is crucial.

[34:24] – Lauryn discloses what her biggest struggle currently is.

[35:35] – Lauryn admits that she has a tough time balancing her business life with her personal life.

[39:16] – Andy reveals where we can find Lauryn online.

 

Find Lauryn:

Lauryn’s Website

Lauryn’s Instagram Page

Lauryn’s Facebook Page

 

On Clubhouse, follow Andy @andykushner and join his club “The Wedding Biz” to get additional content and to get direct access to Andy.

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment & PartySlate.

Episode 380 COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted

Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration.

Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin’s new book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted, which is Colin’s eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more!

Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen!

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:44] – Andy reveals that Colin Cowie is today’s guest!

[3:03] – Colin explains why he decided to write his new book The Gold Standard.

[5:59] – Colin expounds upon his belief that customer service is the new luxury.

[7:05] – We learn how to deliver to customers what they didn’t realize they wanted.

[9:36] – Colin gives examples of how to build relationships with clients.

[10:58] – Colin affirms that you need to make sure that your employees have an emotional connection with you.

[13:30] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture.

[14:07] – Colin emphasizes how crucial teamwork and communication are.

[17:29] – Andy and Colin agree that creating and owning your brand is important.

[20:13] – We are persuaded of the importance of including everyone in meetings, even receptionists.

[22:58] – Colin asserts how important protocols are to him.

[25:52] – We discover that Colin is always updating protocols based on new things that are learned.

[27:36] – Colin gives an example of great customer service provided by a pilot.

[30:35] – We learn how we can get customers to keep coming back to us.

[33:02] – Colin provides insight on failure and both its inevitability and its importance.

[34:20] – Colin reveals what about the future excites him.

[36:34] – Andy shares where online we can find Colin.


RESOURCES

Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper Soirees
Colin Cowie – Colin Cowie Chic: The Guide to Life as It Should Be
Colin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration
Colin Cowie – The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted
The Wedding Biz – Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences
The Wedding Biz – Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences
The Wedding Biz – Episode 267 A Conversation With: Colin Cowie
Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Find Colin:

Colin’s Website
Colin’s Instagram Page
Colin Cowie Lifestyle – Instagram Page
Colin Cowie Lifestyle – Facebook Page
Colin’s Twitter Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment.