Episode 414 SEAN LOW: The Heart and Soul of the Wedding Industry

Sean Low of The Business of Being Creative joins Andy today to talk about his business and how it has been impacted by the COVID-19 pandemic over the last couple of years. The Business of Being Creative is a consulting firm that is focused on providing practical advice to those in the business of being creative! His client list includes the who’s who of the wedding industry and design community, and he is also the host of a very informative podcast with The Wedding Biz network called The Business of Being Creative.

Sean dives deep into how his approach has been impacted because of the pandemic, and he and Andy discuss how the heart and soul of the wedding business has gotten even deeper as a result of the pandemic. Sean also reveals and discusses some of the common themes that he has been noticing among his current clients and posits that business owners need to be sure that they have clarity about what qualifies as rational vs. irrational about the way that they run their businesses. He also encourages business leaders to come to terms with the fact that they’re not going to be for everyone and that not all prospective clients are going to be for them, defining the decision for them to work with a client and vice versa as a radical choice.

Sean also details the process that he goes through with his clients and describes the three different ways to hire him. Andy, as usual, had a blast sitting down to chat with Sean and appreciates his time! Be sure to check out Sean’s website and his social media pages on Twitter and Instagram, and, as always, if you can think of at least three good friends who might benefit from and enjoy this episode, be sure to share it with them! Andy would also be appreciative if you were to subscribe to the podcast if you aren’t already and to leave a top review wherever you listen, especially since it really helps the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:32] – Andy reveals that today’s guest is Sean Low of The Business of Being Creative.

[1:21] – Sean reflects on how he has changed because of the COVID-19 pandemic.

[4:14] – Sean touches upon the knowledge gained from being in the wedding industry.

[5:35] – Andy offers insight into how the heart and soul of the industry have become deeper.

[7:27] – Sean reveals how the pandemic caused him to assess why he does what he does.

[8:21] – We learn about some common problems that industry leaders are currently having.

[11:27] – Sean argues that you need to have clarity about what about your business is rational.

[15:01] – Andy reflects on how he used to sell bands vs. how he does now.

[16:39] – Sean states that he sees more and more bands charging design fees.

[18:51] – Andy prompts Sean to discuss radical choice.

[22:00] – Andy sums up what he means by radical choice.

[22:45] – Hear Sean explain what he means by what he calls the bird story.

[24:37] – Sean reveals how to go about hiring him.

[27:44] – Andy shares Sean’s contact information.

 

RESOURCES

Sean’s Previous Guest Spots on The Wedding Biz

 

Find Sean:

The Business of Being Creative LLC – Website

The Business of Being Creative Podcast

Email Sean: sean@thebusinessofbeingcreative.com

Sean’s Twitter Page

Sean’s Instagram Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Episode 413 LAURIE ARONS: Overcoming the Obstacles of a Challenging Year

Joining Andy today is returning guest Laurie Arons of Laurie Arons Special Events! Laurie founded her company in 1994 and has been featured in numerous magazine publications. She has also been listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele consists of noteworthy trendsetters like Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls such as Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a successful wedding planner master class.

Laurie, in this episode, reflects on the last couple of years and how the COVID-19 pandemic affected 2021 for her. Grateful for her team and how they overcame them, she details the struggles and reveals why she brought on very few new clients for 2022, taking on fewer clients but charging more. She also talks about how the hospitality industry in general was hit very hard because of the pandemic and how her goal remains to make people happy.

Andy and Laurie also discuss how connections and methods of communication have changed because of the pandemic and whether they prefer virtual meetings or in-person meetings. Laurie also projects toward the future, revealing that she loves what she does and doesn’t want to retire anytime soon unless her health requires her to do so. She touches upon her masterclasses and discusses her plans for the future, detailing an intimate class coming in November of this year.

Andy has really enjoyed this real conversation with Laurie! Be sure to check Laurie out online, and as always, if you can think of at least three good friends who might benefit from and enjoy this episode, be sure to share it with them! Andy would also be appreciative if you were to subscribe to the podcast if you aren’t already and to leave a top review wherever you listen to the podcast, especially since it really helps the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:38] – We learn that today’s guest is Laurie Arons of Laurie Arons Special Events.

[2:11] – Laurie reflects on what she has learned over the last couple of years.

[5:11] – Laurie commends her team for overcoming last year’s stressful challenges.

[7:23] – Laurie reveals that she onboarded very few new clients for 2022.

[10:09] – Most people, Laurie argues, don’t have a realistic idea of how much a wedding costs.

[10:36] – Discover whether or not Laurie is happier taking on fewer clients.

[13:17] – Laurie learned from what happened last year.

[15:33] – Laurie laments that the hospitality industry was hit very hard because of COVID.

[18:07] – Andy shifts the conversation toward virtual meetings vs. in-person meetings.

[19:15] – Laurie offers her insight into the positive aspects of virtual meetings.

[21:53] – Learn about the possible future of Laurie’s company.

[23:20] – Andy gives us his thoughts about retirement.

[25:25] – Laurie’s job doesn’t feel like work most of the time.

[26:17] – Learn about Laurie’s masterclasses!

[28:29] – Andy shares Laurie’s contact information.

 

RESOURCES

Laurie’s Previous Guest Spots on The Wedding Biz

 

Find Laurie:

Laurie Arons Special Events – Website

Laurie Arons Special Events’ Facebook Page

Laurie’s Instagram Page

Laurie’s Twitter Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment.

 

Episode 412 KT MERRY: Implementing Adventure, Purpose, & Soul into Photography

Andy is joined today by KT Merry of KT Photography! KT has been recognized for her industry excellence by top media outlets such as Harper’s Bazaar and Vogue, and she has built a thriving and very profitable business that allows her to also pursue her passion for conservation by using her art to protect the planet and its inhabitants who are most vulnerable. Over the past ten years, KT has evolved into a multidisciplinary creative with a highly profitable house of brands such as photographing luxury destination weddings and editorials around the world.

KT shares how her love of photography developed and how she assisted some major fashion photographers. She discusses her ideal client and elaborates upon some of the quotes that she has on her website and identifies the why behind what she does, discussing her passion for protecting the planet and how she has married that with her passion for photography. She touches upon how she came upon photographing weddings, how she feels about digital over film, what her philosophy on lighting and composition style is, and what it’s like having her husband Chad as her business partner and how they balance their professional lives with their personal lives.

She describes her morning routine and how that helps keep her mental health in check, also describing two books from which she reads a page each day. She and Andy also discuss the various benefits of meditating such as being less reactive and not as impulsive, and, for any photographers who might be listening, KT reveals what gear she is currently using! Andy is so grateful for KT’s time and had such a great time chatting with her! Be sure to check KT out online, and as always, if you can think of at least three good friends who might benefit from and enjoy this episode, be sure to share it with them! Andy would also be appreciative if you were to subscribe to the podcast if you aren’t already and to leave a top review wherever you listen to the podcast, especially since it really helps the show and helps people find it!

​​Are you looking to boost your sales or get more clients? Check out the Create Your Most Profitable Marketing Strategy course from marketing expert, Melissa Forziat. If you feel disorganized or overwhelmed with your marketing, if you feel like you’re leaving money on the table, or if you just want to get more word of mouth going for your business, this online course is perfect for you. Andy only works with sponsors whose work he has thoroughly checked out, so he knows that with Melissa’s guidance, you will create your road map and answer questions like where to market your business, what systems to create, and how to follow-up with every client or potential client in your pipeline. As we all know, weddings are about relationships, and marketing your wedding business should be about relationships too.

A course as detailed as this would usually be priced in the thousands, but to make it accessible to small businesses, Melissa is making it available for only $247. PLUS, as a listener of The Wedding Biz, you can use promo code WEDDINGBIZ to get 10% off, so if you are ready to go to the next level in your business, sign up for the course today!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:48] – Andy reveals that today’s guest is KT Merry of KT Photography.

[1:48] – Andy points to a specific quote from KT’s website.

[2:20] – KT elaborates upon her ideal client.

[4:35] – Discover how KT’s love of photography started.

[6:02] – KT chronicles how she assisted some major fashion photographers.

[8:42] – Andy references a book that he has been reading.

[9:42] – KT reveals how she came upon photographing weddings.

[12:48] – KT discusses how she feels about digital vs. film.

[14:47] – Learn about KT’s philosophy on lighting and composition style.

[17:16] – Enter the code WEDDINGBIZ at Melissa Forziat Events and Marketing for a 10% discount!

[17:52] – KT discusses what it’s like having her husband Chad as her business partner.

[20:24] – KT reveals how she balances her business life and her personal life.

[22:28] – Learn about how KT uses profit to affect change over things she cares about.

[25:33] – KT discloses whether or not she still has concerns about finances.

[26:48] – KT shares what retirement will likely look like for her someday.

[27:43] – KT reveals that she has a virtual store for fine art prints.

[28:31] – Hear KT describe her morning routine.

[31:34] – Andy and KT discuss the benefits of meditation.

[34:10] – KT talks about her evening routine.

[34:53] – Discover what gear KT is currently using.

[36:41] – Andy shares with us where we can find KT online.

 

RESOURCES

Monique Lhuillier Clip 1 (by Peyton Frank)

Monique Lhuillier Clip 2 (by Peyton Frank)

Bella Belle Clip (by Peyton Frank)

Gay Hendricks – The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level

Gay Hendricks – Conscious Luck: Eight Secrets to Intentionally Change Your Fortune

Marianne Williamson – A Year of Miracles: Daily Devotions and Reflections

John Jantsch – The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business

Viktor E. Frankl – Man’s Search for Meaning

 

Find KT:

KT Merry Photography – Website
KT Merry Photography – Facebook Page
KT’s Instagram Page
KT Merry Education – Website
KT Merry Education – Facebook Page
KT Merry Education – Instagram Page
Render Loyalty – Website
Render Loyalty – Instagram Page
KT Merry Fine Art Print Shop – Website
KT Merry Print Shop – Instagram Page
REFINED Co – Website


Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Melissa Forziat Events and Marketing.