Episode 440 DAVID BEAHM: Reflections and Using Trauma to Spark a Creative Fire

Andy welcomes David Beahm of David Beahm Experiences back to The Wedding Biz, as he has been on the show several times before! David is a very popular world-class wedding designer and planner based out of New York City and is known especially for his trademark flower creations. He has helped design countless weddings for high-profile names such as Catherine Zeta-Jones and Michael Douglas, and he has also done work for a number of celebrity and Fortune 500 corporate events.

David reflects on his journey over the last couple of years and how trauma has taught him to be less reactive. He also looks back on his days as a teacher and what that time taught him, how he recharges after feeling close to burnout, why we need not to try to control things that we can’t actually control, how he appreciates alone time, and so much more!

Andy, as always, really appreciates David’s time. He really appreciated this chance to catch up and hopes that you enjoy listening! He would really appreciate it if you would share the podcast with at least three good friends who would also get something out of it and would also be appreciative if you were to subscribe to the podcast if you aren’t already so that you never miss a new episode. Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it!

 

This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.


Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:00] – Today’s sponsor is Zola.

[0:41] – Today’s guest is returning guest David Beahm of David Beahm Experiences.

[1:43] – What has David’s path looked like over the last couple of years?

[4:36] – David reflects on his days as a teacher and how he was overly reactive.

[6:28] – What David does is a lot and can lend itself to feeling burned out at times.

[7:50] – David is not currently thinking about an exit strategy.

[9:13] – How does David circumvent exhaustion?

[11:32] – Chaos happens when you try to control, David argues.

[15:00] – David gives us an example of a time he had to step back and not try to control.

[16:20] – What is most exciting to David right now?

[17:35] – David really appreciates time to himself.

[19:19] – We are given some details about the next event David is really excited about.

[21:31] – Andy reveals where David can be reached and followed online.

 

LINKS AND RESOURCES:

David’s Previous Guest Spots on The Wedding Biz


Find David:

David Beahm Experiences – Website
David Beahm Experiences – Instagram Page
David’s Instagram Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Episode 439 Creating Beautiful Photos for Your Clients and Your Marketing with Jose Villa, Laurie Arons, and Carrie Goldberg

This episode of The Wedding Biz is a special one because Andy is recording live during Laurie Arons’ masterclass and has three special guests today – Laurie herself, Jose Villa, and Carrie Goldberg, all three of whom have been on the podcast before.

Laurie runs Laurie Arons Special Events, and she talks about what the most important characteristics are in a prospective photographer, what some of the inherent pitfalls tend to be, how she feels about the relationship between photography and marketing, her preference of film over digital, what she does if she is ever underwhelmed by a photographer’s gallery, etc.

Wedding photographer Jose Villa discusses what he ideally needs from a planner to do what he does best, what he is most attracted to when it comes to the features of a setting, why he sometimes needs to remind himself that a wedding is not a photoshoot and that the emphasis is not on him as the photographer, how he goes about capturing unexpected moments, what he needs in terms of lighting when shooting inside, how he markets himself, and more!

Founder and creative director of CLG Creative Carrie Goldberg touches upon her process of collaborating with a photographer, how improvisation sometimes plays a role, how she approaches capturing photographable moments, methods that she uses to stay calm in stressful situations, and so on!

This panel was so informative, and Andy appreciates Laurie’s, Jose’s, and Carrie’s time and thanks you for listening! He would appreciate it if you were to subscribe to the podcast if you aren’t already so that you never miss a new episode, and be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it!

 

This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.


Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:00] – Today’s sponsor is Zola.

[0:22] – Andy introduces today’s three special guests.

[2:16] – What does Laurie look for in a photographer?

[3:38] – Laurie agrees that you have to have the right vibe with the photographer.

[4:20]Jose makes a case for what he needs from a planner like Laurie.

[6:16] – What makes for a great venue setting for Jose?

[8:07] – Carrie offers insight into collaborating with a photographer.

[10:02] – Does Carrie work through the planner in advance?

[10:50] – Laurie provides examples of some of the pitfalls.

[12:00] – Jose points out that he has to remind himself that a wedding is not a photoshoot.

[13:27] – Carrie gives an example of improvisation in the moment playing a role.

[15:00] – Jose touches upon capturing unexpected moments.

[15:44] – Jose argues that a good wedding photographer needs to be patient.

[17:10] – Laurie praises Jose for always being physically present.

[20:49] – Carrie shares her stance on capturing moments.

[23:08] – Laurie argues that all wedding planners have mistakenly expressed stress.

[25:23] – Carrie discusses how to stay calm in stressful situations.

[26:55] – What does Jose need when shooting inside?

[28:50] – Laurie talks about the relationship between photography and marketing.

[30:35] – What is Carrie’s ethos on using photography for marketing.

[32:57] – How does Jose feel about marketing his career?

[34:40] – What does Laurie do if she is underwhelmed by a gallery?

[37:17] – Laurie cares a lot about the ceremony setup and explains why.

[40:04] – What are some elevator pitches for hiring stylists?

[41:47] – Where can we find Laurie, Jose, and Carrie online?

 

LINKS AND RESOURCES:

Laurie’s Previous Guest Spots on The Wedding Biz
Jose’s Previous Guest Spots on The Wedding Biz
Carrie’s Previous Guest Spots on The Wedding Biz

 

Find Laurie:

Laurie Arons Special Events – Website
Laurie Arons Special Events – Facebook Page
Laurie’s Instagram Page
Laurie’s Twitter Page


Find Jose:

Jose’s Website

Jose’s Blog

Jose’s Facebook Page

Jose’s Instagram Page

Jose’s Twitter Page

 

Find Carrie:

Carrie’s Website
Carrie’s Instagram Page


Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Episode 438 REVISIT MARCY BLUM: A Pioneer of the Experiential Approach to Event Planning

Andy is very excited to welcome Marcy Blum, an internationally sought after event planner and entertaining expert who has 30 years experience. She has been named one of the best in the world by Vogue, Martha Stuart Weddings, Harper’s Bazaar and the New York Times magazine. Marcy has appeared on many television shows and, with event planner Sarah Haywood, has developed EPIC, the Event Planners International Collaborative that offers an intensive and advanced wedding and event planning education.

In this episode, Andy and Marcy discuss how she got started in the industry, when she started her own business and how scary it was to strike out on her own. She tells us about wanting her event designs to be different from everyone else and looking for clients who wanted the same thing. She also gives us insight into what the business looked like when she got started in the 80’s and how it has evolved today.

Listen in as Marcy talks to us about some of the weddings she remembers, the way she structures the rates she charges for her services, her advice for people starting out in the industry today and about EPIC, the program she started with her friend Sarah Haywood. Marcy is a pioneer in the event industry and you won’t want to miss all of the knowledge she has to share about the industry.

 

This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.

 

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

Show Highlights:

[01:25] Welcome to the show, Marcy!

[03:08] Was there anything when she was growing up that was related to being in events?

[03:44] She went to the CIA to be a chef but after graduating and working in restaurants decided that it wasn’t what she wanted to do, it was too repetitive, not creative enough for her.

[04:26] She was planning parties at restaurants and some of the customers started asking her if she could plan events for them.

[05:08] Was she scared when she started out on her own?

[07:08] She said if she knew then what she knows now, about how difficult it is, she would never have started her business. Good thing she wasn’t aware of it at the time!

[07:49] Is there a relationship between acting and event planning?

[08:51] Back in 1986, how did people view her as a party planner? Did she try to do things differently than other party planners?

[12:43] Did she have visions of how she wanted her events to be different?

[15:04] She felt that everything was so canned and stiff back then, she wanted clients who wanted something different.

[16:52] How did she balance the art with business decisions? Were they emotional decisions?

[17:45] Marcy changed her business perspective by thinking more about the numbers instead of just the design.

[18:38] She now spends more of her time on events that are profitable and points out we can’t stay around this long unless we seriously consider the financial end.

[19:37] Her advice for someone just starting in the business is to get knowledgeable about what you are trying to do.

[20:33] You can’t be successful without templates, but you have to be able to customize them for each client.

[21:04] She is all about the experiential approach to event planning, sell the sizzle not the steak.

[23:06] Does she pay attention to the news on a daily basis? Does a possible recession scare her?

[23:50] People, for the most part now, are more interested in what they are bringing to their friends and family than their own experience.

[26:50] Is the demographic of the guests at a wedding important when planning the event?

[27:46] Music should have a beginning, middle and end.  Hear Marcy’s favorite way of presenting music for ceremonies. 

[32:13] Marcy says guests really appreciate place cards at events; it can give guests a different experience and they can meet people they wouldn’t normally have talked to.

[33:04] Hear her take on the best timeline for weddings.

[33:51] Marcy talks about planning 3 or more day events before a wedding, starting with the rehearsal and lasting until after the wedding.

[36:00] Marcy would love to take a lighting design course – the visual nature of it can take events to another level.

[36:46] How involved is she in the lighting design of her events?

[39:20] Is there a dream project she hasn’t yet been able to do?

[42:02] Learn about Marcy’s pricing policy. 

[43:29] EPIC is hands-on education for someone wanting to take a deep dive into event planning.  It is very intensive and lasts 3 to 4 days.

[45:44] Within the next five years, Marcy would like to write a novel based around the event business.

[46:30] What is her morning routine?

[46:45] What is her work schedule like?  

[47:40] How does Marcy define success at this point in her life?

 

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Zola!

 

Marcy Blum

www.marcyblum.com

Marcy on Instagram

Marcy on Facebook

March on Twitter

Marcy on Pinterest


Mentioned during the interview:

Harriet Rose Katz of Gourmet Advisory

Denis Reggie

Lynn Easton’s Episodes on the Wedding Biz – Part 1  and  Part 2

Bryan Rafanelli’s Episode on the Wedding Biz

Colin Cowie’s Episodes on the Wedding Biz – Part 1  and  Part 2

David Stark’s Episodes on the Wedding Biz – Part 1  and  Part 2

Preston Bailey’s Episodes on the Wedding Biz – Part 1 and  Part 2

Sylvia Weinstock’s Episode on the Wedding Biz

Ray Thompson’s Episode on the Wedding Biz

Bentley Meeker

Joe Baum

George Soros

Todd Fiscus

Liz Banfield

Sarah Haywood