Get ready to welcome Tayler Cusick Hollman, marketing consultant, small business builder, and founder of Enji. Taking what she has learned over nearly a decade of helping small businesses with marketing to design and build a suite of online marketing tools that fits your lifestyle and makes sense for you, she joins Andy today to talk about the rise of artificial intelligence and how wedding planners can use it to their advantage!
She delves into how artificial intelligence is starting to change the game when it comes to marketing our wedding businesses, and she talks us through some practical first steps we can take to build an effective marketing strategy as small business owners with limited time and resources. Andy and Tayler also dive into how AI tools like ChatGPT can specifically help us in three main ways, and even though these tools are very helpful, Tayler reminds us that we still need to review and edit any AI-generated content to ensure it meets our standards. It isn’t foolproof – at least not yet.
Ultimately, the most important takeaway here is that while AI offers opportunities to simplify tasks, couples still want to work with human experts who provide that personalized touch. With a sensible approach, AI tools can complement without replacing our services.
This was such a thought-provoking and insightful conversation for Andy, and he really enjoyed talking with Tayler about both the pros and cons of adopting artificial intelligence. If you enjoy this conversation, please share it with colleagues. We suggest you subscribe to the podcast so that you never miss a new episode and to leave a top review. That really helps people find the show!
This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
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[0:20] – Have you, the listener, tried using any AI technology?
[3:04] – Tayler recommends adopting a narrow and realistic marketing strategy.
[6:33] – A solid marketing strategy involves setting goals and understanding your customer.
[9:09] – Tayler argues that creating an effective avatar is key to crafting the right message.
[11:24] – Tayler offers a basic definition of AI.
[16:07] – How can wedding pros use AI to support marketing efforts?
[20:53] – Hear about how Andy experimented with an AI chatbot and what he discovered.
[23:12] – Learn why businesses should never just copy and paste AI generated content.
[27:09] – How will AI come to affect what couples expect?
[30:03] – Tayler gives her opinion on SEO.
[34:51] – Engineers are being paid to assess what the most effective AI prompts are.
[37:08] – Tayler enthusiastically encourages us to reach out to her.
[38:03] – Andy reminds us where we can find Tayler and Enji online.
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