Andy welcomes Persephone Maglaya to the show today! Persephone is the founder and C.E.O. of The Media Socialites, a social media and influencer management agency. She is also the creator of @everydayvogue and @bridalvogue, which reaches over 275,000 collectively, and she has a team of fifty full-time employees and works with over 130 luxury bridal partners.
Persephone reveals how she got started in this industry and how The Media Socialites came to be, how to go about defining your brand and your audience, why she feels that it’s important not to fear your vulnerability as a creator especially when trying to appeal to your intended audience, how and why TikTok is becoming the most important platform for creators to promote themselves, where social media trends are headed, and so much more!
The social media landscape changes daily along with its trends and algorithms, and it will continue to change. That’s why Andy really appreciates Persephone’s expertise in this area, and he really hopes that you find her insight helpful as well. If you enjoyed this conversation with Persephone and/or found it helpful, then Andy would love if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren’t already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it!
This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right vendors. Zola gives wedding vendors more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
[0:00] – Today’s sponsor is Zola.
[0:40] – We learn that today’s guest is Persephone Maglaya of The Media Socialites.
[1:30] – Persephone gives us an overview of how The Media Socialites came to be.
[3:44] – Persephone provides some insight into defining your brand.
[5:43] – How can we appeal to our targeted audience on social media?
[8:15] – Persephone argues for the impact that TikTok has had on the industry.
[10:21] – Persephone addresses the differences between TikTok and Instagram.
[11:50] – Persephone believes that Pinterest is the best way to circulate content.
[14:27] – How can we best drive revenue using social media?
[16:42] – Persephone explains how to promote when you can’t spend a lot of money.
[18:29] – Where does Persephone feel social media trends are headed in the future?
[21:30] – We are left with some closing advice.
[22:40] – Persephone reveals the best places to reach out to her online.
[23:50] – Andy provides us with more contact information for Persephone.
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