Episode 309 REVISIT: DAVID MONN PART 2: Acumen in the Business of Events

In this episode of the Wedding Biz, Andy brings back David Monn for part 2 of their conversation. David’s clients include social leaders from around the world. He is known for events like The Met’s Costume Institute Gala, and the 100th Anniversary of the Plaza Hotel, to name a few. He is also a contributing editor to Departures Magazine and has been featured in numerous luxury and lifestyle publications. 

Listen as David breaks down how he planned the Met’s Gala, how he used the senses, time of year, and locations to make the event one of a kind. He discusses how having discipline and order at a function allows it to flow, and why the band or DJ should know how to read the energy of the group.

David’s wisdom knows no bounds. You can’t help but learn from listening to him talk about corporate events being about messaging the brand and learning his perspective on how to most effectively work with fundraisers. 

He talks about the three main things he feels are given us in life and how thankful he is for them. The event industry is not something you get into because you need a job, you do it because you can’t see yourself doing anything else. 

This is a fantastic conversation, with stellar stories and invaluable information. We have been waiting for this episode since July, when Part 1 was released, so get ready to be blown away yet again.

 

Show Highlights:

[03:03] Andy welcomes David back to continue their conversation.

[03:55] David speaks about aligning the senses, the time of year, and the location when planning an event.

[06:28] He stresses to clients, “Don’t let your idea of something hold hostage the foundation of what is already there.”

[08:30] He tells us the formula he used to plan the Met’s Costume Institute Gala in great detail.

[13:40] David states that having order during an event is about discipline and making sure each phase is managed well.

[17:35] Why is taking people from a dance floor back to a table, then from the table back to the dance floor challenging?

[19:01] How important is it for the talent to be able to read the energy of the group?

[21:18] David believes a bridal couple they should have a proper send-off as they did in bygone years.

[23:48] He explains why his approach to fundraising galas, corporate events, and social events is different from anything else he does.

[27:37] Listen as David gives examples of non-profit events he has planned and the programs he works with.

[32:12] Corporate events are about messaging the brand. 

[34:32] He speaks about the business aspect of what he does and how he makes sure to be cognizant of the client’s budget.

[38:57] David explains that clients have a hard time telling you what their spend threshold is. 

[43:58] How do you set up your company to go on without you? Do you have the business structure set up to make that happen?

[49:19] David says there are three things in life that God gives us: blessings, opportunity, and free will. 

[50:22] The event industry is not something you get into because you need a job; it must be your passion.

[51:14] David’s final thoughts on events, how many people an event gives work to, and how many mouths they feed.

 

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

David Monn

David on the Wedding Biz Part 1

David Monn

David@david_monn

Instagram | Twitter | Pinterest 

David@davidmonnllc

Facebook | Youtube | Linkedin

Mentioned during the interview:

The Arts Connection

Animal Medical Center

The Mets Costume Institute Gala

The Plaza Hotel

Departures, a Luxury Magazine

Episode 308 REVISIT: DAVID MONN PART 1: Aligning the Senses To Create The Ultimate Event

Join David Monn and Andy as they travel down memory lane to discover the events and steps that led David to develop a unique sense of design in the event industry. Join Andy and David as they travel down memory lane to discover the events and steps that led him to develop a unique sense of design in the event industry. David’s unique ability to align the senses to create the most effective event tapestry is what sets him apart from his fellow planners and designers.

David’s fascinating career trajectory involved finally realizing his calling was in event planning and design. His use of authenticity, scale, and attention to detail along with igniting the senses of smell, sound, and sight have made him an industry leader and one of the most highly sought-after event planners/designers in the world. His goal is to craft an event that shares your true story and personality, not the fantasy that you’ve created for yourself. 

His years in the corporate environment prepared him by giving insights into the mechanics of running a business and putting him in contact with some of the most influential fashion designers of the 20th century. Their mentorship and his creativity are the backbones of his business.

Listen in to learn how lighting design defines an event, why packing light and carrying on your luggage is so freeing, and how to leverage your relationships to create a thriving business. David shares valuable and personal insights into the creation of his business, so this conversation is not one you want to miss.

Show Highlights:

[02:13] – David and Andy chat about the details of how he creates events while spending time at David’s home.

[05:37] – No matter the size or importance of the event, David works to engage the senses of smell, sound, and sight to imprint the event on the memory of all involved.

[06:21] – Growing up in a large family, in a small town, with a sense of protection and order instilled by his father, heavily impacts his process.

[11:34] – His father refused to take out loans to pay for his education at Parson’s School of Design, so David created a backup plan.

[14:58] – After moving up through the ranks of a garment manufacturing company, he made his way to the New York office of the company as an executive assistant.

[21:08] – David helped a friend decorate her apartment and this led to his next client and his next for interior design, while still working in merchandising.

[24:09] – What did he learn from his mentors Oscar De La Renta and Bill Glass? 

[28:32] – “Light in a space is everything and is why it feels the way it feels.”

[38:32] – How does light design work with outdoor events and the change in natural light? 

[40:32] – David comments on a quote by Thomas Edison about the renewing feeling of being in and working in a garden and the role nature plays in his events.

[43:21] – When everything is in sync there is something magical about the event.

[47:24] – David shares his process for creating each type of event he brings to life through authenticity, scale, and detail.

[57:48] – David has curated several huge events and shares some fascinating stories.

[1:03:50] – The artistic side of the business is probably 20%, the other 80% is running the business, which David learned in his corporate positions.

[1:11:19] – How does David structure his pricing for such individualized events?

[1:14:18] – Learn David’s best tips and advice as well as what he would include in a masterclass.

LINKS & RESOURCES

The Wedding Biz

The Wedding Biz

The Wedding Biz on Instagram

The Wedding Biz on Facebook

@theweddingbiz

David Monn

David Monn, LLC

David Monn on Instagram

David Monn on Facebook

David Monn on Twitter @david_monn

David Monn on YouTube

David Monn on LinkedIn

David Monn on Pinterest

Mentioned By David

Parson’s School of Design

The Plaza Hotel

Oscar De La Renta

Bill Blass 

Robert Isabell

Colin Cowie Lifestyle

Colin’s interviews on The Wedding Biz: 

Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences

Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences

Ron Ben Israel

Ron’s interview on The Wedding Biz

Episode 307 A Conversation With DAVID BEAHM & CHRISTINA MATTEUCCI

“I believe there are no better problem solvers in the world than special event professionals.” Andy is excited to have David Beahm and Christina Matteucci back on the show. David is a popular event designer based in New York City, working worldwide, and Christina is crucial to David’s business as she is his Executive Director. Both have been on the show multiple times and are informative and enjoyable each and every time.

“We are all on different ships in the same storm.” David and Christina discuss how they handle the unrest in our country and what they are each doing to stay grounded. They believe that you have to follow what the universe has set before you and look at the opportunities around you to serve your community and help anyone you can.

They share how they are keeping business alive and bringing in revenue, Christina has been coaching, and they have been helping their legacy clients with decorating for the holidays. They believe that the outlook for the events industry in the future is bright. It might be different, but no one adapts better than special event professionals. 

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone’s podcast app or visiting www.themusicmakers.com

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [01:17] Welcome back to the show, David and Christina!
  • [02:29] David shares how he is handling the unrest our country is under and how he stays grounded.
  • [04:41] Christina speaks about the emotional rollercoaster and how she is handling it by taking care of her community with baked goods.
  • [07:43] David believes you have to say, this is what this is right now, and we can’t control everything.
  • [10:37] Christina discusses following what the universe has set before you and look at the opportunities around you.
  • [13:40] Christina shares how they are staying busy and bringing in revenue during this crisis.
  • [15:09] Being asked to coach is something Christina is grateful for that keeps her busy and helps her financially.
  • [16:21] David talks about checking in with his legacy clients and getting some decorating business during the holiday season.
  • [18:07] Are you feeling a sense of hope with the change in the administration?
  • [19:20] Christina believes that the barrier for reentry will be accurate and available, rapid testing.
  • [21:36] David discusses what he thinks events will look like once the event industry gets going again.
  • [22:46] Christina is excited to watch the ingenuity that comes out of this.
  • [24:34] “I can’t wait just to be able to hug people again.” 
  • [25:31] David believes many people aren’t used to living at working at this level of depletion.
  • [26:47] David says that “we are all on different ships in the same storm.”   
  • [27:44] Thank you both for being on the show!                                                           

   

 

Find David and Christina:

David Beahm Experiences

David Beahm Episode 3 on The Wedding Biz

David Beahm Episode 238 on The Wedding Biz

@davidbeahm

Instagram | Facebook | LinkedIn

 

Christina Matteucci Episode 188 on The Wedding Biz

Christina Matteucci Episode 214 on The Wedding Biz

@teuccimama

Instagram | Twitter | Facebook

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Episode 306 MONTE DURHAM – Service with Passion and Grace

“The biggest success for me with dealing with clients is that I have never forgotten that I am the hired help.” Andy has Monte Durham as his guest on this episode of The Wedding Biz with the audio portion of a video interview he conducted on Zoom for the WeddingMBA Conference that just occurred. Andy first interviewed Monte back in April on episode 250, and it’s a pleasure to have him back for a follow-up interview.

Monte is a hugely successful fashion expert and one of the stars of TLC’s Say Yes to the Dress, Atlanta, where he had been the fashion director at Bridals by Lori, the south’s premier bridal salon.

Monte says that he hasn’t slowed down since the pandemic; he is still going 110%, which has kept him motivated. Monte shares stories of the wallpaper and pictures on the new salon walls and how he saved money by buying some furnishings from flea markets and refinishing them himself.

Listen as Monte shares some stories of difficult clients and how he handled the situations. Monte believes that bundling products and services will help wedding professionals come back strong and says he never forgets that he is the hired help. Monte also speaks about what he is looking forward to, once the pandemic is over, and some new exciting things that are on the horizon for his career.

Are you a creative who wants to turn your craft into a business or take it further? Head to the Wedding Biz Network and listen to The Business of Being Creative podcast with Sean Low. Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

[02:03] Welcome back to the show, Monte!

[02:58] Monte shares how he is handling the pandemic personally.

[04:16] Monte says that the pandemic has made him realize how driven and passionate he is.

[05:07] Monte discusses what he is doing with his days and how he handles everything professionally.

[07:33] Monte speaks about the open house for his new salon.

[09:07] Monte shares suggestions for people dealing with tough times in business.

[10:42] Monte describes what is on the walls of his salon and the stories they tell.

[15:34] Monte shares how he believes that wedding professionals can price their services and products, once we are out of the crisis, by bundling.

[18:43] Monte talks about why clients can become difficult and how he handles them.

[21:25] He shares a story about when a client cursed him out.

[23:14] Monte discusses how wedding dresses come in different sizes, and he speaks of an issue he had with a client that didn’t think he knew what he was talking about.

[25:06] Monte says the biggest success for him with clients is that he has never forgotten that he is the hired help.

[25:40] What are you looking forward to in the future? What is coming up for you?

[27:28] Monte speaks about going to Ohio to do the Marry Me Military event with the USO.

[29:44] Monte, thank you so much for being on the show!

 

RESOURCES

 

Find Monte

Monte Durham

Monte Durham Episode 250 on The Wedding Biz

Salon Monte

@montedurham

Facebook | Twitter

@therealmontedurham

Instagram

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Support The Wedding Biz by clicking here

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Episode 305 THE NEXT LEVEL: ALEJANDRA POUPEL discusses ROB VAN HELDEN, Perfect Simplicity and Floral Design for Royalty

Andy’s guest co-host today is Alejandra Poupel from Alejandra Poupel Events out of Paris, catering to an international clientele including Chinese, Middle Eastern, Russian and American, all of whom have different expectations based on their cultural perspective. Listen as they discuss Rob’s idea of perfect simplicity, how he likes the natural beauty of flowers, and the royal events he has done, plus much more on this episode of The Next Level.

Rob is the owner of Rob Van Helden Floral Design Limited, out of London. His previous clientele includes Nelson Mandela, Joe Malone, Elton John, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret’s 70th birthday. 

Alejandra discusses how Rob respects the flower’s beauty, his use of props when he designs arrangements for events, and the Royal events he’s done and how beautiful they always are. Alejandra also shares the one thing in Rob’s interview that surprised and pleased her the most.

Listen as Alejandra shares how she is handling the pandemic personally and professionally and how the industry as a whole is coming together to support each other and lend a hand when needed. 

Don’t forget to listen to Andy’s other podcast, The Music Makers. It’s a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone’s podcast app or visiting www.themusicmakers.com

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute

Become a Patron!
 

Show Highlights:

  • [01:05] Welcome to the show, Alejandra!
  • [02:05] Alejandra discusses how humble Rob is and how he expresses his brand.
  • [03:12] Alejandra shares how much Rob respects flowers and why he uses the term ‘perfect simplicity.’
  • [04:04] Listen as Alejandra speaks about his use of props when he designs.
  • [06:31] Alejandra discusses the Royal events Rob has done and how beautiful his work was.
  • [09:08] Was there anything in Rob’s interview that surprised you?
  • [10:55] Alejandra talks about Rob delivering his arrangements during the pandemic and how, as an industry, they are coming together for support.
  • [13:16] Alejandra speaks about how she is handling the pandemic on a personal level.
  • [14:16] How has the pandemic affected your business, and how you connect with your employees?
  • [17:41] Thank you so much for being on the show!

 

This Week’s Guest Co-Host, Alejandra Poupel of Alejandra Poupel Events

Alejandra Poupel

Alejandra Poupel Episode 221 on The Wedding Biz

@alejandrapoupelevents

Instagram | Facebook | Pinterest

 

Find Rob

Rob Van Helden Floral Design Limited

@rvhfloraldesign

Instagram | Facebook | Twitter

RVH Prop Hire

@rvhprophire

Instagram | Facebook

@rvhhome

Instagram | HayKo.TV

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com