Today’s episode marks the second appearance by Kiana Underwood of Tulipina, an internationally renowned floral design studio that creates bespoke experiences for luxury weddings and events around the world. Kiana herself has been named one of the top wedding floral designers in the United States and is the #1 most followed floral designer on Instagram. She is also the author of Color Me Floral (which covers the secrets to designing show-stopping monochromatic arrangements for each season), the host of sold-out international workshops, and has been featured in many prestigious magazines. Her work is always in demand.

When Kiana was last on the podcast, she talked a lot about moving past fear in order to make opportunities happen, and she talks a bit more about that today, discussing the challenges that she faced as a result of the COVID-19 pandemic and what long-term plans were affected or even canceled because of the pandemic. She also stresses how important it is to her to not become stagnant as an artist and as a businesswoman (giving examples of how she reinvents herself), how she balances her work life with being a mother of three teenagers, how she unwinds, and so much more!

Andy really appreciates Kiana’s time and is grateful for her being so open and vulnerable on the show, and he hopes that you enjoy listening to his conversation with her. If so, he would really appreciate it if you would share the podcast with at least three good friends who would also get something out of it and would also be appreciative if you were to subscribe to the podcast if you aren’t already so that you never miss a new episode. Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it!


This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.



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Time Stamps

[0:00] – Today’s sponsor is Zola.

[0:30] – Learn that today’s guest is returning guest Kiana Underwood of Tulipina.

[1:32] – Kiana discusses how she was actually lucky during the COVID-19 pandemic.

[2:18] – How did COVID impact Kiana’s plans?

[3:30] – Kiana discusses times that she had to face fear over the last couple of years.

[6:16] – Andy argues that successful entrepreneurs still have challenges.

[8:07] – Kiana confirms that she still faces fear and struggle.

[9:03] – Hear about how Kiana reinvents herself.

[10:26] – What inspires Kiana?

[12:27] – Kiana gives us an example of a wedding that she did in Minnesota recently.

[15:24] – Kiana touches upon how she juggles her work life with being a mom.

[17:48] – Does Kiana ever feel burned out?

[18:41] – Learn about how Kiana gets past feeling burned out.

[20:23] – Kiana describes her morning and evening routines.

[21:57] – What about the near future is exciting to Kiana?

[23:23] – Andy shares Kiana’s contact information.



The Wedding Biz – Episode 435 REVISIT KIANA UNDERWOOD/TULIPINA: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius

Find Kiana:

Tulipina on Pinterest
Tulipina Facebook Page
Tulipina on Instagram

Workshops and Webinars:
Tulipina Workshops
Color Me Floral
Tulipina Prints
Tulipina Blog


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The Wedding Biz Network

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Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.