In this episode, Andy is speaking with Adam Schaeuble. Adam is the host of the top-ranked podcast, The Million Pound Mission, where his goal is to inspire one million pounds of healthy results. However, Andy met Adam at PodFest 2019 in Orlando, where Adam gave a dynamic presentation on expanding your Instagram presence. Since wedding and event industry professionals use Instagram more than any other social media platform, it is fascinating to have Adam on this episode of The Wedding Biz.
Have you ever thought your Instagram page could do more? Listen in as Adam gives tips that event professionals can use to increase their audience on Instagram. Asking questions, an Instagram story poll, use voice messaging, and how to use an Instagram live event quiz to grow your audience. He also explains how bringing in other people to your live event can get you exposure to not only your audience but also theirs!
Adam discusses Instagram TV and how to use it to your advantage for your events, or by showing behind-the-scene videos. Learn how to use Instagram Live as a brainstorming tool and how having a unique hashtag can help put your page higher in the Instagram algorithm.
If you want to use Instagram to grow your audience, this is the episode for you! Adam gives expert advice, tips, and tricks about Instagram, Instagram TV, and Instagram Live. He is willing to share with us what he has learned, so if you are ready to grow your audience and business sit back, relax, and learn.
[04:06] Welcome to the show, Adam!
[05:45] Adam speaks about how he helped his home town lose 35,000lbs, and started his first podcast.
[07:11] He wanted to grow his audience for his two podcasts, so he got involved with Instagram.
[09:19] Adam believes that the wedding and event industry is doing very well with Instagram. He has some tricks that can help grow your audience.
[10:40] He explains how the “have you ever” question works when asked in the form of an Instagram story poll.
[18:47] Another strategy he uses for audience growth is an Instagram live event quiz.
[23:58] He speaks about using a split-screen on Instagram Live so you can bring in anyone you want to talk too.
[26:02] Use this technique as a brainstorming session with multiple people so that your audience can follow.
[29:04] Another angle is that you can do a live question and answer session and leverage the algorithm.
[33:32] Adam discusses Instagram TV and how it can work for you and what to look out for.
[38:04] What is the difference between using hashtags with a bunch of followers versus using hashtags with a smaller volume?
[40:54] If you have over 10,000 followers, you can use a swipe up, but if you have less, he has some workarounds.
[42:21] Adam, what do you have available to help people learn about using Instagram?
[43:33] Thank you, Adam, for all the information you shared today.
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