Episode 410 HEIDI THOMPSON: Marketing, A Marriage of Two Passions and the Importance of Research

Today’s guest, Heidi Thompson, has no shortage of hats that she wears! She is a wedding business and marketing strategist and is also a bestselling author, having published Clone Your Best Clients. She is also the founder of Evolve Your Wedding Business where she helps wedding professionals grow six-figure and multi-six-figure businesses without putting a ton of hours in! Heidi’s business and marketing expertise has been featured on The Huffington Post, Wedding Business Magazine, Wedding Wire, and many more, and she is even an advisory board member for the UK Academy of Wedding and Event Planning and is also the creator and host of Book More Weddings Summit and Wedding Business CEO Summit!

Heidi dives into what motivated her to get into marketing and the wedding industry and how she married those two passions together, how she goes about creating a marketing plan and the importance of doing research, how to create reasonable and realistic goals and how to measure those goals, how to stand out in a very saturated market, what she thinks about marketing and social media, and so much more!

Andy, as he admits, is not an expert on marketing, so this conversation was helpful for him, and he hopes that it’s informative for you as well! Be sure to check out Heidi and her business and to take advantage of the free two-week trial to her membership that she is offering! (To do that, go to The Wedding Business Collective’s website and enter the code THEWEDDINGBIZ!) As always, if you can think of at least three good friends who might benefit from and enjoy this episode of The Wedding Biz, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast, especially since it really helps the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:35] – Discover that today’s guest is Heidi Thompson of Evolve Your Wedding Business.

[1:56] – Heidi reveals how she got into marketing strategy.

[3:59] – Heidi describes how she goes about creating a marketing plan.

[6:26] – Heidi argues that planners generally don’t spend enough time on research.

[7:27] – Andy and Heidi discuss avatars.

[8:53] – Heidi gives advice regarding measuring goals.

[11:04] – Heidi reiterates that planners tend to gloss over research.

[12:12] – Andy explains why he has sometimes failed to do research himself.

[13:33] – Heidi advises on how to do research while also being original.

[14:38] – Andy gives insight into deriving inspiration.

[16:12] – Heidi touches upon what she teaches her clients about standing out.

[17:54] – Heidi outlines the difference between branding and marketing.

[19:17] – We hear more about identifying what we want to be known for.

[20:45] – Heidi reveals that she teaches her method in very small pieces to make it digestible.

[22:33] – We learn how to reexamine a plan.

[25:34] – Heidi gives her opinion on social media.

[28:30] – Heidi leaves us with some closing thoughts and offers a free trial to her membership.

[29:29] – Andy shares Heidi’s website and Instagram information.

RESOURCES

Find Heidi:

Follow The Wedding Biz on Social:

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The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Episode 409 JENNIFER STEIN: Moving Forward and Lessons Learned from the COVID-19 Pandemic

Andy’s guest today is Jennifer Stein, co-founder and editor-in-chief of Destination I Do Magazine, a magazine that can be found on newsstands in all fifty states as well as twelve countries. The magazine can also be found online along with a daily blog, and Jennifer also has her own podcast. She has over two decades of experience in business and publishing, and she was even recognized as one of the top 35 entrepreneurs under 35 by Arizona Republic!

Jennifer shares her thoughts on how the past two years of the COVID-19 pandemic have felt and how that time has changed her, how her business and domestic destination weddings in general have changed since the pandemic, and some of the staffing issues that have arisen because of it. She also discusses the anxiety that many of us feel around international events and what would happen if one were to get stuck in an international country due to a positive COVID test, and she and Andy talk about why travel protection is therefore important. Jennifer remains hopeful for the future, however, believing that we have already seen the worst of COVID and that we’re nearing the end of it.

Andy had such a good time catching up with Jennifer and hopes that you enjoy his conversation with her. If you can think of at least three good friends who might benefit from and enjoy this episode of The Wedding Biz, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast, especially since it really helps the show!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:33] – Andy reveals that today’s guest is Jennifer Stein of Destination I Do Magzine.

[1:49] – Jennifer shares her opening thoughts on the COVID-19 pandemic.

[2:51] – Jennifer reflects on how she has changed because of the pandemic.

[5:47] – Andy and Jennifer discuss setting boundaries.

[7:34] – Discover how Jennifer’s perspective on her business has changed.

[10:36] – Jennifer discusses how she is not reactionary.

[13:00] – Jennifer reveals how domestic destination weddings are going now.

[17:34] – Andy and Jennifer discuss some of the current supply and staffing issues.

[19:57] – Jennifer offers a possible solution to the current challenges.

[22:20] – Andy returns the conversation to international travel.

[23:26] – Jennifer shares her feelings on the anxiety surrounding international travel.

[26:27] – Jennifer offers some closing thoughts on the fear around international travel.

[29:31] – Jennifer shares that she is hopeful about the future of COVID.

[31:07] – Andy reveals where we can find Jennifer online.

 

RESOURCES

Flowers Are in Short Supply Around the World. Here’s How It Happened. – The New York Times
The Wedding Biz Episode 400 DANIELA BRAGA: A Professional Model’s Dream Wedding


Find Jennifer:

Destination I Do – Website
Destination I Do – Blog
Destination I Do – Podcast
Destination I Do – Facebook Page
Destination I Do – Instagram Page
Destination I Do – Twitter Page
Destination I Do – Pinterest Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Episode 408 PAUL MORSE: From the White House to White Gowns

Today’s guest spot goes to Paul Morse, who chats with Andy about his career as a professional photographer! Paul is of Paul Morse Studios based in New Orleans, and his talent and unique style have earned him the trust of presidents, world leaders, Fortune 500 companies, and numerous bridal couples. He enjoyed a successful photojournalism career with the Los Angeles Times and then served as a White House photographer documenting the lives of President George W. Bush and his family as well as President Barack Obama’s inauguration ceremonies.

Paul walks us through when he first realized that he had a pull toward photography and why he first got into it, touching upon his first few jobs. (Incredibly, even though he has had several jobs, he has always had a career in photography!) He reflects on his time with the Los Angeles Times, his position as Deputy Director of Photography at the White House, and how he came to be interested in wedding photography. He also touches upon his strengths as a photographer, how he tends to tackle challenges (using a specific example of a time when he used rain to his advantage), how he feels about film vs. digital, how he approaches things like framing and lighting, what his greatest challenge is, and so much more!

Andy is so appreciative of Paul’s time and had such a great time talking with him, and he hopes that you enjoy listening to the conversation! If you can think of at least three good friends who might benefit from and enjoy this chat with Paul, be sure to share it with them! Andy would also be appreciative if you were to leave a top review wherever you listen to the podcast!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:47] – We learn that today’s guest is photographer Paul Morse.

[2:03] – Paul reveals when he first felt a strong pull toward photography.

[3:49] – Paul reflects on his transition after working for the Los Angeles Times.

[4:50] – Discover how Paul came to be involved in wedding photography.

[6:17] – Paul discusses G.W. Bush’s presidency and what he learned photographing him.

[8:13] – Paul touches upon the humanity that he captured in his presidential photography.

[10:20] – Andy points to a specific photo of Paul’s featuring four presidents joking together.

[12:04] – Paul shares what he believes to be his strengths as a photographer.

[13:34] – We hear about how Paul encourages vulnerability in his subjects.

[16:30] – Paul reflects on a time that he used the rain to his advantage.

[18:19] – Paul walks us through the initial process with his clients.

[20:03] – We learn how Paul feels about film vs. digital.

[22:20] – Paul discusses how he approaches things like framing and lighting.

[23:47] – Paul shares his thoughts about the current social media age.

[25:30] – Paul admits that he still struggles with insecurity.

[28:08] – We discover what gear Paul uses now.

[29:31] – Andy reveals where we can find Paul online.

 

Find Paul:

Paul’s Wedding Photography Website
Paul’s Commercial Website
Paul’s Instagram Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

 

Title Sponsor: This episode is sponsored by Kushner Entertainment and PartySlate.

 

Episode 407 REVISIT: Cindy Novotny – Mastering Motivation

As anyone knows, sometimes we need a little motivation, a push in the right direction. Maybe we’re not as focused as we need to be and just need someone to motivate us to reach our potential.

Cindy Novotny is with us today, and she’s here to give some of her signature “straight talk” advice. Listen in and find out why you should embrace public speaking, set goals, and stay focused on what you want out of your life.

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