Episode 181 THE NEXT LEVEL: JULIE NOVACK Discusses ALI BARONE of Ali Barone Events

In this episode of The Next Level, Andy Kushner and Julie Novack, CEO and Co-Founder of Party Slate, chat about Ali Barone’s interview on the Wedding Biz. Party Slate is a photo rich website where leading event professionals share their work, build their brand and drive leads.

Listen in as they talk about why Ali started her own company, how she built her business with her ideal clients, and how she has her clients pin on their pinterest board with reckless abandon. Julie speaks about getting involved with the community when building your team, and how there are no bad ideas when brainstorming. Andy and Julie are professionals in this industry and never disappoint so sit back, unplug and listen to this entertaining discussion.

Show Highlights:

  • [00:53] Welcome back to the show Julie!
  • [02:28] Andy chats with Julie about Ali Barone and using imagination instead of devices.
  • [05:10] They discuss how Ali stated that she wanted to choose her ideal clients, and set her own schedule which is why she started her own company.
  • [06:15] Andy says he loved the way Ali went to locations where clients she wanted to work with hung out so she could build relationships with them.
  • [08:15] Julie speaks about getting involved with the community to find clients, investors and employees.
  • [11:50] They chat about challenges, bumps in the road that all businesses face and how you have to just work through them to persevere.
  • [13:25] Julie says you have to let people on your team know about the challenges so they can help solve the problems.
  • [14:40] They talk about how Ali said she has her clients pin on a pinterest board “with reckless abandon.”
  • [16:11] Julie says there are no bad ideas when brainstorming for events.
  • [17:25] They were in total agreement that people now want to do something different with their events.
  • [18:20] Julie said that Party Slate website has over 500,000 photos now from events.

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

Ali Barone

http://www.alibaroneevents.com/

http://www.facebook.com/pages/Ali-Barone-Events/

https://www.pinterest.com/nyweddingmaven/

https://www.instagram.com/alibaroneevents/

 

This Week’s Guest Co-Host, Julie Novack, CEO and Co-Founder of Party Slate

PartySlate

Julie Novack on Twitter

Julie Novack on Linkedin

Julie Novack on Facebook

Julie Novack on Instagram

Julie’s Episode on The Wedding Biz:

https://theweddingbiz.com/julie-novack-partyslate-building-a-venture-capital-backed-business/

Episode 180 ALI BARONE: Creating The Events Career Of Your Dreams

Andy is excited to welcome, Ali Barone of Ali Barone Events, a multidimensional event design company. Ali was also on TLC’S show “While You Were Out,” an emmy-nominated home improvement and design TV show.

In this episode, Ali chats about her childhood, moving to the city with help from her grandma and friends to work in television by designing sets for shows and working with Diana Gould Limited. She tells us how she found her calling when she started planning events and even tells us about an event that she was really proud of and why education is so important to her.

Listen as Ali tells us about what it takes to bring an event together and how she puts on workshops to educate people about how event works. Why Preston Bailey’s Protege Program is such a wonderful learning experience, which she speaks at, and why she believes that getting people together in her coworking loft makes a difference. This is a really wonderful episode that will make you want to sit back and take it all in. 

Show Highlights:

[02:44] Welcome to the show Ali Barone!

[02:52] Andy and Ali chat about the TV show she was on and whether or not people recognize her on the street.

[03:44] Ali talks about growing up in Brooklyn and her parents moving the family to the country.

[07:05] Which part of her childhood inspired her launch into the career she has now?

[10:07] Does technology and safety today keep children from exploring outdoors like we did in our childhood?

[12:25] Ali tells us how hard it was to tell her parents that she wanted to be an art major, when they wanted her to go into the medical field.

[13:45] She talks about moving to the city to start working in theater and television and how her Grandma Rose helped her.

[15:43] Ali had contacts from her college years that she got in touch with for a place to live and got a job on St. Mark’s Place in the East Village.

[19:05] Ali got her break with the TV show ‘While You Were Out’.

[20:35] She assisted a friend on an event for the Children’s National Defense Fund which won a BizBash award, where she fell in love with event design.

[21:07] Ali got a job as a head designer with Diana Gould Limited.

[22:48] After working with Diana Gould Limited for 5 years she opened her own company Ali Barone Creations.

[27:41] When starting her new company what did Ali do to get her ideal client? 

[30:54] Her first steps for new clients is to get a call with them to see if they would be a good fit for each other.

[32:28] Ali believes that you need a thought process of abundance…what does she mean by that?

[33:05] Her second meeting is a one on one at the venue where they brainstorm. She encourages a Pinterest board for patterns and textures.

[35:05] Ali chats with Andy about some of the events she has planned that stick out in her memory.

[41:30] Ali says that in event planning/designing no one vendor is more important than the other, it’s a big giant jigsaw puzzle that has to fit together.

[42:58] Her goal was to grow her business in volume and sales by 20% every year until she felt satisfied.

[44:07] She says education is so important, which is why she works with Preston Bailey and his protege program. 

[46:35] She has a coworking loft that brings women in business together socially and offers workshops to educate people.

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

 

Ali Barone

http://www.alibaroneevents.com/

Follow us on Facebook, Pinterest and Instagram!

http://www.facebook.com/pages/Ali-Barone-Events/

https://www.pinterest.com/nyweddingmaven/

https://www.instagram.com/alibaroneevents/

Mentioned during the interview:

Diana Gould

Diana Gould Limited

Preston Bailey

Preston Bailey’s Protege Program

While You Were Out’ a TLC program

Preston Bailey: Designer for the Ages, Part 1

Preston Bailey: Part 2 Interview

Episode 177 THE NEXT LEVEL: JENNIFER STEIN Discusses SEAN DE FREITAS, Founder of Designs by Sean: From King of Carnival to King of Design

In this episode of The Next Level, Andy Kushner and Jennifer Stein, Co-Founder and Editor in Chief of Destination I Do Magazine, discuss Sean De Freitas’s interview on the Wedding Biz. Jennifer was recognized as one of the top 35 entrepreneurs under 35 by the Arizona Republic and has over 19 years of experience in business and publishing. If you are planning a destination wedding and need ideas this magazine, and Jennifer’s blog, is where you should start.

Listen as they talk about Sean’s designs, events, and a wedding story you won’t want to miss. They chat about losing focus on your business, feeling burned out and what you can do to get the spark back, how you can make it new again. If you listen closely you might hear a tidbit you can use next time you are feeling overwhelmed and ready to quit. 

Show Highlights:

  • [00:59] Welcome back to the show Jennifer!
  • [01:55] Andy chats with Jennifer about Sean De Freitas.
  • [02:50] Learn Jennifer’s thoughts on Sean and his designs.
  • [03:40] Andy and Jennifer share their feelings on a story Sean told about a wedding he did.
  • [08:13] Jennifer talks about how her business has evolved and continues to do so.
  • [10:58] Sometimes when working with a client, new ideas surface and the whole idea can change. 
  • [12:35] Andy and Jennifer discuss what happens when you feel burned out in your career, what can you do to make it new again?
  • [17:10] You have to be uncomfortable in order to meet your real potential.

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

Sean De Freitas

http://www.designsbysean.com/

http://www.designsbysean.com/overview.html

https://www.facebook.com/public/Sean-De-Freitas

https://www.instagram.com/designsbysean/?hl=en

https://www.pinterest.com/designsbysean/

This Week’s Guest Co-Host, Jennifer Stein of Destination I Do Magazine

Destination I Do Magazine

Destination I Do Blog

Destination I Do on Facebook

Destination I Do on Twitter

Destination I Do on Pinterest

Destination I Do on Instagram

Jennifer’s Episode on The Wedding Biz: 

https://theweddingbiz.com/jennifer-stein-editor-in-chief-destination-i-do-magazine/
https://twitter.com/dbssean?lang=en

Episode 176 SEAN DE FREITAS – From King of Carnival to King of Design

Andy is excited to welcome, Sean De Freitas, Founder of Designs by Sean an International award-winning full service event decor company specializing in both corporate and social events. Sean’s work has been recognized with over 35 industry awards and his designs are out of this world.

In this episode, Sean chats about how he got started in design, his influences along the way, how a logistic mind is crucial and how lighting can make or break an event. Listen in as he tells a moving story about how getting to know his client led to making a father-daughter dance a moment they and none of their guests will ever forget. 

In this episode you will get it all from Sean, the ups, the downs and what he had to change to make this his best life.  Go to his website to see his amazing designs then sit back, tune in and learn about the man behind the creations.

 Show Highlights:

[03:10] Welcome to the show Sean De Freitas!

[04:53] Sean tells us how he knew what he wanted to do with his life after going to Carnival at 6 years old.

[09:38] He tells us how at 11 he was crowned Jr Carnivale King.

[10:12] The performance part of it changed his life and set him on the path to his career.

[11:31] Sean talks about his first job with mentor Neal Goldberg.

[12:58] He believes that you have to have a logistic mind to be successful.

[14:34] In what ways are we all influenced by art?

[16:20] Learn how Sean did something really special for a dad to make his daughter’s wedding special.

[20:11] Sean describes the process he goes through with each client for their event.

[23:08] What method does he use to come up with ideas for his clients?

[25:30] How does Sean get his events to evolve? 

[26:56] He gives us some examples of events he did that evolved beyond what they expected.

[32:59] Why is lighting for an event so important? 

[36:13] Why does Sean think that reinventing your business leads to career longevity?

[41:57] Listen as he tells us what he is changing so that he has a better quality of life and career.

[53:01] Is taking on a partner or teaming up with someone good for your business? 

[54:28] How does Sean define success in business or life in general?

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: PartySlate – the first website designed specifically for event professionals and venues!

Sean De Freitas

http://www.designsbysean.com/

http://www.designsbysean.com/overview.html

https://www.facebook.com/public/Sean-De-Freitas

https://www.instagram.com/designsbysean/?hl=en

https://twitter.com/dbssean?lang=en

https://www.pinterest.com/designsbysean/

Mentioned during the interview:

Neil Goldberg

Mona Meretsky

Michael Steighner

Episode 171 THE NEXT LEVEL: JULIE NOVACK Discusses CALDER CLARK, Planning and Design for Chic Classic Southern Events

In this episode of The Next Level, Andy Kushner and Julie Novack, founder of PartySlate, chat about Calder Clark’s interview on the Wedding Biz. Julie is a marketing expert who has been in the business for more than 20 years and is working to make PartySlate the best resource in the world for connecting wedding vendors and their clients.

Julie and Andy discuss everything from Clader’s initial market research through peer shopping to her beliefs on having multiple streams of revenue. Learn why processes are the foundation of growth and why they should never be static. Listen as Julie shares her insights on all of the wonderful things Calder has done to market and grow her business.

Show Highlights:

  • [00:49] Andy welcomes Julie Novack, the founder of PartySlate to the show.
  • [02:23] How does Julie feel about shopping your peers? 
  • [03:45] Learn the value of metaphor when explaining the details of a business.
  • [05:01] Why are systems and processes necessary in business?
  • [09:03] Adjusting is a continual process and is unbelievably important to growth.
  • [09:45] How involved is Julie’s team in redefining their processes? 
  • [11:45] Involving your team in the process development can be very therapeutic.
  • [13:06] Are multiple streams of revenue a must-have? 

LINKS:

The Wedding Biz Website

The Wedding Biz Instagram

The Wedding Biz Facebook

@theweddingbiz

Title Sponsor: PartySlate – the first website designed specifically for event professionals and venues!

Calder Clark

Calder Clark Designs

Calder on Instagram

Calder on Twitter

Calder on Pinterest

Calder on Facebook

This Week’s Guest Co-Host

Julie’s Website: www.partyslate.com

Julie on Instagram: @partyslate

Julie on Facebook: @partyslate

Julie on YouTube 

Julie’s Episode on The Wedding Biz:
https://theweddingbiz.com/julie-novack-partyslate-building-a-venture-capital-backed-business/