Episode 193 THE NEXT LEVEL: SEAN LOW Discusses DAVID MONN – Acumen in the Business of Events.

Andy is speaking with Sean Low on this episode of The Next Level. Sean is the Founder and of The Business of Being Creative LLC, which focuses on providing practical advice to those in the business of being creative. His client list includes the elite of the wedding industry and the design community.

David Monn is known for producing events like The Met’s Costume Institute Gala, and the iconic 100th Anniversary of the Park Plaza Hotel in NYC, to name just a couple. His clients include many social leaders from around the world. David is also a contributing editor to Departures Magazine and has been featured in numerous luxury and lifestyle publications. 

This is a conversation that imparts much wisdom including his perspective on legacy, teaching your team to carry on without you, but maintaining the quality that your name invokes. Sean agrees with David’s concept of having a business structure in place that will withstand his absence and hopefully be there for many years after he is gone. Know that your business is bigger than you are and have your exit strategy in place long before you need it.

Listen and take heed to what they have to say.  You can’t get this knowledge just from books but rather from people who are living it.

Show Highlights:

  • [00:43] Welcome back to the show, Sean!
  • [03:27] Andy and Sean discuss David’s view on who attends not-for-profit events and why. You need to put the focus on the event itself, not the cause.
  • [05:53] Never let an honoree speak at an event; they are not performers.
  • [07:51] Will your business carry on without you? What business structure do you have in place to build and carry on your legacy?
  • [10:15] Sean speaks about legacy in the event industry and how it can strengthen the industry.
  • [14:15] Business owners need the humility to know that your business is more significant than you, have your exit strategy set up so that your company will flourish.
  • [16:07] Being dispensable in your business allows you to make time for yourself. Train people along the way whom you trust to take over if and when you are not there.

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Follow David Monn

David on the Wedding Biz Part 1

David Monn

David@david_monn

Instagram | Twitter | Pinterest 

David@davidmonnllc

Facebook | Youtube | Linkedin

 

This Week’s Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative LLC.

Sean Low on the Wedding Biz

The Business of Being Creative LLC

Email Sean: sean@thebusinessofbeingcreative.com

Sean:@seanlow

Twitter | Instagram 

Episode 192 DAVID MONN PART 2: Acumen in the Business of Events

In this episode of the Wedding Biz, Andy brings back David Monn for part 2 of their conversation. David’s clients include social leaders from around the world. He is known for events like The Met’s Costume Institute Gala, and the 100th Anniversary of the Plaza Hotel, to name a few. He is also a contributing editor to Departures Magazine and has been featured in numerous luxury and lifestyle publications. 

Listen as David breaks down how he planned the Met’s Gala, how he used the senses, time of year, and locations to make the event one of a kind. He discusses how having discipline and order at a function allows it to flow, and why the band or DJ should know how to read the energy of the group.

David’s wisdom knows no bounds. You can’t help but learn from listening to him talk about corporate events being about messaging the brand and learning his perspective on how to most effectively work with fundraisers. 

He talks about the three main things he feels are given us in life and how thankful he is for them. The event industry is not something you get into because you need a job, you do it because you can’t see yourself doing anything else. 

This is a fantastic conversation, with stellar stories and invaluable information. We have been waiting for this episode since July, when Part 1 was released, so get ready to be blown away yet again.

 

Show Highlights:

[03:03] Andy welcomes David back to continue their conversation.

[03:55] David speaks about aligning the senses, the time of year, and the location when planning an event.

[06:28] He stresses to clients, “Don’t let your idea of something hold hostage the foundation of what is already there.”

[08:30] He tells us the formula he used to plan the Met’s Costume Institute Gala in great detail.

[13:40] David states that having order during an event is about discipline and making sure each phase is managed well.

[17:35] Why is taking people from a dance floor back to a table, then from the table back to the dance floor challenging?

[19:01] How important is it for the talent to be able to read the energy of the group?

[21:18] David believes a bridal couple they should have a proper send-off as they did in bygone years.

[23:48] He explains why his approach to fundraising galas, corporate events, and social events is different from anything else he does.

[27:37] Listen as David gives examples of non-profit events he has planned and the programs he works with.

[32:12] Corporate events are about messaging the brand. 

[34:32] He speaks about the business aspect of what he does and how he makes sure to be cognizant of the client’s budget.

[38:57] David explains that clients have a hard time telling you what their spend threshold is. 

[43:58] How do you set up your company to go on without you? Do you have the business structure set up to make that happen?

[49:19] David says there are three things in life that God gives us: blessings, opportunity, and free will. 

[50:22] The event industry is not something you get into because you need a job; it must be your passion.

[51:14] David’s final thoughts on events, how many people an event gives work to, and how many mouths they feed.

 

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

David Monn

David on the Wedding Biz Part 1

David Monn

David@david_monn

Instagram | Twitter | Pinterest 

David@davidmonnllc

Facebook | Youtube | Linkedin

Mentioned during the interview:

The Arts Connection

Animal Medical Center

The Mets Costume Institute Gala

The Plaza Hotel

Departures, a Luxury Magazine

Episode 191 THE NEXT LEVEL: SEAN LOW Discusses MICHAEL CERBELLI – The Hot List and the Ultimate in Event Creation

The Next Level welcomes Sean Low, Founder, and President of The Business of Being Creative LLC, which focuses on providing practical advice to those in the business of being creative. He has worked with many prestigious clients in both the design community and the wedding and event industry.

Michael is the founder of Cerbelli Creative, an event design and production company, and the creator of The Hot List, a list of the best ideas in the industry, and was inducted into the Event Industry Hall of Fame in 2019 by Bizbash. 

Andy and Sean discuss Michael’s passion for the industry and his belief that the size of the event doesn’t matter as long as it creates long-lasting memories for the clients. They deliberate on Michael’s knack for challenging everyone around him to be an artist, and his need to inspire people to take risks.

Sean examines Michael’s philosophy of paying his people well, letting them grow, and the importance of recognizing them for a job well done. This is taking Andy’s interview with Michael to the next level, diving in, and discussing some of the juiciest parts of the conversation…you will be glad you listened in!

Show Highlights:

  • [01:12] Welcome to the show Sean, it’s great to have you back.
  • [03:11] Andy and Sean discuss the passion Michael has for what he does.
  • [04:08] They speak about how Michael feels that it doesn’t matter what size the event is. It’s the memories that need to last.
  • [05:26] Michaels believes that entertainment is the pulse of the event.
  • [07:01] Sean thinks that Michael is challenging everyone to be an artist, to inspire everyone to take well-calculated risks.
  • [08:56] They like the idea that Michael has about keeping his team informed about the contracts and did they charge enough to get it right?
  • [10:51] Michaels philosophy is to pay his people well and let them grow. Give them shares in the profit and recognize when they are performing above and beyond.
  • [13:41] They speak about how important it is to give recognition for a job well done, not just monetarily but also verbally.
  • [14:28] Sean loves Michael’s need to serve others.
  • [16:39] Check out Michael and Sean on their social media pages.
  • [17:50] Sean describes The BBC Collective and who it’s for.

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Follow Michael Cerbelli

Website: Cerbelli Creative

Michael:@MCApproved

Facebook | Twitter  

Michael:@MichaelCerbelli

Twitter | Instagram | LinkedIn

This Week’s Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative LLC.

Sean Low on the Wedding Biz

The Business of Being Creative LLC

Email Sean: sean@thebusinessofbeingcreative.com

Sean:@seanlow

Twitter | Instagram 

Episode 190 MICHAEL CERBELLI: The Hot List and the Ultimate in Event Creation

The Wedding Biz welcomes Michael Cerbelli, a paragon in the events industry for over 42 years. He is the creator of The Hot List, a list of the best ideas in the industry, and was inducted into the Event Industry Hall of Fame by Bizbash in 2019. He has worked with several high profile clients and in some fantastic venues all over the world. 

Michael started at the tender young age of 13 as a DJ for parties in his neighborhood. He purchased turntables from Radio Shack and a crate full of records and proceeded to market himself as a DJ. He did this for several years until he met his first business partner and they built the biggest Mitzvah DC/MC/Dancers company in the nation. Listen as he shares his progression from DJ and MC into event management and creation. 

Michael prides himself on the level of preparation he and his team put into every event. No matter the size or cost of the event, his goal is to create lasting memories for his clients, and he credits his team for the success of his company. Finding and keeping the right talent has been the key to his longevity in the industry.

This was a fantastic conversation full of excellent business advice and industry gems. Michaels reason for creating The Hot List alone speaks to his willingness to create a more collaborative environment in the events industry. This is definitely an episode you won’t want to miss!

Show Highlights:

[01:42] The guest for this episode is Michael Cerbelli, the founder of Cerbelli Creative and The Hot List.

[03:26] Learn about Michael’s childhood and why he loves the spotlight.

[05:06] Michael shares how he became a DJ after his dad passed away.

[07:00] Hear about the collection of odd jobs he did throughout his adolescence that turned into events as a DJ and MC.

[08:05] In 1984, Michael and his partner in Long Island took off in the events space.

[10:01] The Wedding Singer was based on one of the companies Michael worked with.

[11:38] Learn about how a legacy client opened his eyes to corporate clients.

[12:30] In the early 2000’s he decided to quit being an MC and get into entertainment production.

[14:56] Michael says that events are about creating memories.

[15:44] He believes that most people want intimate events with people they care about.

[17:27] Learn Michael’s start-to-finish process for creating weddings & events and why most of his clients are legacy clients.

[20:17] Michael expands on what the “Cerbelli Flare” is and why it’s not your experience that matters, it’s the experience you’re creating for the client.

[24:47] How can the food segment be turned into entertainment?

[27:19] Why engaging the talents of the entire team creates the best events.

[31:16] Does Michael ever feel the pressure of creating high profile, high dollar events?

[32:48] Preparation is the key to an unforgettable event.

[36:54] How has technology impacted the industry and Michael’s company and events?

[40:37] Why is a solid business structure the key to longevity and success?

[43:19] You can’t do it all! You need to establish a good team and great partners.

[44:47] How do you find the right people for your team? 

[47:22] Michael shares his impetus for creating and maintaining the Hot List over 19 years ago.

[49:04] What kinds of people, products, and companies are on the Hot List?

[53:29] Connect with Michael.

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

Michael Cerbelli

Video: Cerbelli Creative on Vimeo

Website: Cerbelli Creative

Michael:@MCApproved

Facebook | Twitter  

Michael:@MichaelCerbelli

Twitter | Instagram | LinkedIn

Mentioned during the interview:

Joe Goldblatt

Special Events: Creating and Sustaining a New World for Celebration by Joe Goldblatt

The Three Waiters

Dancakes

Elegant Affairs: Andrew Corielli

Marcia Selden Catering: Jeffrey and Robin

Colin Cowie’s Episodes on the Wedding Biz – Part 1  and  Part 2

David Monn on the Wedding Biz

Marcy Blum on the Wedding Biz

Toni Galante

AllSeated

PartySlate

Lenny Talerico

Cirque Mechanics: Chris Lasher

Episode 189 THE NEXT LEVEL: AUGUSTA COLE Discusses CHRISTINA MATTEUCCI – The Executive Director at David Beahm Experiences

Today on The Next Level, Andy Kushner is speaking with Augusta Cole, Executive Director to Lynn Easton, of Easton Events, a world-renowned planner and designer.

Augusta and Christina are lucky enough to work for individuals who allow them to truly have a voice and to feel a sense of ownership in their companies. Christina has worked with David Beahm Experiences for many years and they maintain their relationship by having respect and trust. David shows confidence in her abilities and Christina knows that he appreciates what she is doing and trusts that she will always do what is best for the company.

They speak about the similarities between the way David Beahm and Lynn Easton lead their teams, the ritual of debriefing after events and how they allow everyone to give ideas on how to make the next one better. 

Augusta is in agreement with Christina on many things and needing a forward thinker leading the company is one of them. They feel that if you have someone who cares about what you think, where you want to be, and will help you get there, then you are in the best place you can be. 

This is a great and elucidating conversation so listen in and see if you can see yourself in this discussion.

Show Highlights:

  • [01:08] Welcome to the show Augusta, it’s great to have you on the show.
  • [01:38] Andy and Augusta talk about Christina’s nickname “Teuccimama.” 
  • [02:37] Augusta speaks about working with Lynn Easton and the similarities in Lynn and David’s leadership styles.
  • [03:54] She chats about the trust David Beahm puts in Christina that allows her to make decisions in his name.
  • [06:38] They discuss debriefing, opportunities for greatness, and being solutions-driven.
  • [07:35] What needs to be done to sustain your business? Do you have a forward thinker in your company?
  • [08:49] The ability to talk about what comes next, what will happen next is what makes a beautiful relationship.
  • [09:20] Allowing number 2’s to grow will always foster a better relationship.
  • [11:03] By supporting and encouraging side projects, you are allowing for your team to be much happier and more successful.
  • [11:53] They talk about Christina being a “king-maker.”
  • [12:58] Christina always refers to David Beahm Experiences as her company. She has a sense of ownership that allows her to always strive for the best.
  • [14:10] Christina allows every single person on her team to be their best.
  • [16:08] Number 1’s should still support what their number 2’s are doing as everyone needs to feel appreciated and to have a voice.
  • [16:43] Having a name on the door doesn’t have to be the glass ceiling, there are always ways to keep progressing forward.

 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by PartySlate – the first website designed specifically for event professionals and venues!

Follow Christina Matteucci:

Christina on David Beahm’s Website

Christina’s Talk on TedxBeaconStreet

Christina on Instagram @TeucciMama

Christina on LinkedIn

David Beahm on Instagram @davidbeahm

David Beahm on Facebook @davidbeahmdesign

This Week’s Guest Co-Host, Augusta Cole, Executive Director to Lynn Easton of Easton Events.

Augusta @Easton Events

Augusta on Linkedin@augustacole

Augusta on Facebook@augustacole

Augusta on Instagram@augustacole

Augusta on Twitter@augustacole