If there’s anyone who knows all the ins and outs of party planning, it’s Norma Cohen. Norma started planning parties on her own for her friends when she was only 12 years old. Later, she became the youngest female, at 16, on an Executive Board of Directors of the community center. And at 18 she opened her own business, Party Expressions. Listen in to find out why, after several attempts to leave the business, she just couldn’t keep away for long.Continue reading
If you’ve never had the joy of working with a designer who absolutely lives to utterly delight their client, then you will find this interview with today’s guest, Eddie Zaratsian a breath a fresh air. Eddie’s abundant energy and passion for creating a feast for the senses, allows him to reflect the very essence of his clients in an unimaginable way.
Eddie Zaratsian is the Owner of Eddie Zaratsian Lifestyle and Design. Eddie was born in Armenia and came to the US when he was 5 years old. He watched his parents arrive in the US, unable to speak English, without the promise of a career, and yet they were determined to pursue their dreams. The family arrived in Hollywood and built the life they had dreamed of. Eventually, Eddie started his own business that evolved over time and became a luxury lifestyle and design company serving A-list clients and creating events that cultivate a sense of wonder and delight the senses-both for the clients and their guests.Continue reading
Mindy Weiss is a force in the high-end wedding and event planning business. Since her early beginnings, she has delighted celebrity and non-celebrity clients alike with her ability to build meaningful relationships every step of the way.
On this episode, Mindy shares her wealth of knowledge about what it’s like to maintain an A-List clientele. But while there certainly are additional factors to consider when planning luxury events for celebrities, Mindy’s insights from years of experience working with families and couples are applicable to anyone in the event planning industry.
From getting to truly know your clients– both financially and personally– to how you might be able to successfully evade the paparazzi, Mindy Weiss dives in with honesty and humor to share her wisdom on this episode.Continue reading
Michelle Rago has always had wanderlust flowing through her veins. It’s what has inspired her to build her massively successful career as a wedding and event destination producer and expert. She’s now one of the most sought-after destination event planners in the world, in large part because of her vision, relationship building skills, and meticulous attention to every possible detail. Her love for travel and experiencing new cultures came from a study abroad trip in Greece when she was just 15. Ever since, she’s been exploring new ways to bring stunning events and weddings to the most inspiring and beautiful locations around the globe.
Today, Andy and Michelle chat about the steps she took to growing her passions and her business, and some of the major epiphanies and milestones she realized along the way. The pair also dive into how she untangles the vastly intricate puzzles of destination weddings, her process of making an event come to fruition, and some of her favorite and most satisfying events to date. This week’s episode taps into the idea that following what your heart desires can truly lead to a career full of personal and professional achievements. Check out the full episode now.Continue reading
Southern charm and Tara Guérard are synonymous with each other. Add weddings to the mix, and you’ve got one of the most highly respected wedding designers in the business. Tara’s business, Tara Guérard Soirée, began 20 years ago when she discovered her love for design, creativity, and of course, planning parties! Her design aesthetic and passion for her work has led her to being a top tier designer with offices in Charleston, South Carolina and New York City.
Tara is also the owner of The Lettered Olive, a company that focuses on designing immaculate one-of-a-kind wedding invitations, save the dates, and more, has also published two books with a third on the way, and is a mother of 3 young children. She wears a lot of hats, and to no surprise, wears them all very well!
Andy and Tara dive into how she got started in her career and how much has changed in the industry since she started her business. The two also chat about how she brings clients her southern flair, what it’s like raising three children under ten while also running a business, and Tara’s popular YouTube channel Tara Guérard’s Life’s a Party. The full interview is available now, only on The Wedding Biz!Continue reading