In today’s episode, Andy and Melissa dig into the interview with Norma Cohen. If you haven’t listened to Norma’s full interview, you definitely should go back and listen.
Norma is a very unique planner. She’s been working in her community since she was a child and she’s spent years building those relationships that have been the bulk of her business!
If there’s anyone who knows all the ins and outs of party planning, it’s Norma Cohen. Norma started planning parties on her own for her friends when she was only 12 years old. Later, she became the youngest female, at 16, on an Executive Board of Directors of the community center. And at 18 she opened her own business, Party Expressions. Listen in to find out why, after several attempts to leave the business, she just couldn’t keep away for long.
In this episode of THE NEXT LEVEL, Andy and Melissa unpack all of the lessons from Michele Hodges show. Michele shared exactly the steps she goes through when she plans an event, and then she also shared some of the unique aspects of her business – the fact that she has very little social media presence and mainly builds her customer base from referrals.
The way the world runs today, it often feels as if it’s impossible to make it in the Wedding Business without a strong social media presence as well as participating in a plethora of networking events. While it may seem like the only way to stay relevant these days, Michele Hodges is here to share otherwise. Michele is here to share how she never intended to fall into Event Planning, and her secret on how she’s managed to do well in the field.
In this episode of The Next Level, Andy and Melissa unpack all the lessons and strategies that Mindy Weiss shared in her interview. Mindy was so open with her knowledge and she gave some very specific strategies tips that you can implement in your business.
Mindy Weiss is a force in the high-end wedding and event planning business. Since her early beginnings, she has delighted celebrity and non-celebrity clients alike with her ability to build meaningful relationships every step of the way.
On this episode, Mindy shares her wealth of knowledge about what it’s like to maintain an A-List clientele. But while there certainly are additional factors to consider when planning luxury events for celebrities, Mindy’s insights from years of experience working with families and couples are applicable to anyone in the event planning industry.
From getting to truly know your clients– both financially and personally– to how you might be able to successfully evade the paparazzi, Mindy Weiss dives in with honesty and humor to share her wisdom on this episode.
Andy and Melissa take a second listen to Preston Bailey’s interview about his design process. There’s so much that can be learned from Preston’s interview!
REVISIT: The year is 1980. The place is New York City. And the person is Preston Bailey, who at the time was just looking for a way to pay the bills and not get evicted from his apartment. What started as a small time floral business blossomed into what we know as Preston Bailey’s immaculate and stunning work.
Join Andy and Melissa for today’s Next Level episode, where they break down the amazing interview with Kevin Lee. Kevin sat down with Andy and shared his story of coming to the US and in the process, completely changing careers. What started as a love for flowers, quickly blossomed into the event planning business he has today. Kevin became known for some of the most glamorous events and his over the top flair for artistry made him a beloved movie character.
Kevin Lee loves living a glamorous lifestyle, and he’s proved time and time again, he’s willing to work for it. He learned the value of true discipline early in life through ballet and becoming a talented clarinet player. Coming from South Korea to America, changing lanes and opening a flower shop-he created his business from continual learning, humility and a true thirst for creating the best and most beautiful experiences possible for his high end clientele.