Floral Designers

378 REVISIT: MINDY RICE of MINDY RICE DESIGN – Creating Feelings Instead of Just Events

378 REVISIT: MINDY RICE of MINDY RICE DESIGN – Creating Feelings Instead of Just Events

When we think about wedding and event floral designs, our imagination is often limited to bouquets and centerpieces. Today, I am talking to one of the premier event designers in the world.  She sees flowers and foliage as a way to create lasting memories of events your guests will never forget. Mindy Rice, of Mindy Rice Design, is a native Californian with a creative lineage. Growing up, Mindy was taught how to think like a designer. Never feeling confined by the “rules” wedding floral arrangements like to follow, Mindy seemed to fall into the wedding business after designing events for the corporate world.

What makes Mindy unique is how she encourages her clients to step into their most daring self. She turns dreams into reality—no Pinterest board copy-cat ideas here! Today, Mindy is going to walk us through her process, from the exciting ideation stages to actually executing her most memorable pieces. She will share stories of how she has transformed a simple barn into a Redwood wonderland. Mindy will describe her favorite pieces, and how she uses color and perspective to transform any event space. Mindy’s goal is to create unique elements for each event that guests will really remember. She is not afraid to take a risk because she knows the risky pieces will always pay off. Every bloom and bough is placed thoughtfully so that guests will feel something long after the last toast and dance.

“Everybody has two personalities—who they really are, and who they dare themselves to be.” ~Mindy Rice

Today is not just about flowers and spectacle! Mindy and I will chat about what it means to own our own business, and how we can successfully balance our creative endeavors with family life. The event design business sometimes feels as though it could take over everything! Mindy embraces the life she’s been given and chooses jobs that will both fulfill her creatively and best support her family. Mindy is inspiring in so many ways, and I know she is going to transform the way you’ve always thought about flowers. Expect the unexpected when Mindy is around!

341 THE NEXT LEVEL: Kurt Macher discusses RICHARD EAGLETON/McQueens Flowers – Never Let A Crisis Go To Waste

341 THE NEXT LEVEL: Kurt Macher discusses RICHARD EAGLETON/McQueens Flowers – Never Let A Crisis Go To Waste

Richard is the CEO of McQueens Flowers, the internationally renowned luxury floral design brand and flower school. Founded in London’s east end in 2001 with customers in Mexico, the United States, Japan, France, Korea, Kuwait, Singapore, Hong Kong, UAE, Saudi Arabia, Italy, Spain, and Australia. They have provided flowers for Vanity Fair’s Oscars afterparty for the last twenty-five years and were the floral design partner for the All England Lawn Tennis Club’s Wimbledon Champions Ball and the London Evening Standard Theatre Awards.

Kurt Macher is our guest co-host and is the General Manager of the absolutely stunning Shangri-La Hotel at The Shard, London.

340 RICHARD EAGLETON/McQueens Flowers – Never Let A Crisis Go To Waste

340 RICHARD EAGLETON/McQueens Flowers – Never Let A Crisis Go To Waste

“The power of flowers to lift our spirits shouldn’t be underestimated.” Listen as Andy and his guest Richard Eagleton discuss the power of flowers, social prescribing, and how he feels that mental health and well-being will be the greatest human global challenge arising from the pandemic, plus much more on this episode of The Wedding Biz.

Richard is the CEO of McQueens Flowers, the internationally renowned luxury floral design brand and flower school. Founded in London’s east end in 2001 with customers in Mexico, the United States, Japan, France, Korea, Kuwait, Singapore, Hong Kong, UAE, Saudi Arabia, Italy, Spain, and Australia. They have provided flowers for Vanity Fair’s Oscars afterparty for the last twenty-five years and were the floral design partner for the All England Lawn Tennis Club’s Wimbledon Champions Ball and the London Evening Standard Theatre Awards.  

Listen, as Richard shares when he discovered his passion for flowers and his journey to McQueens. He discusses their flower school and how he handles being creative and working the business simultaneously. When Richard asked his team what they saw as McQueens vision, they responded to be the best flower business in the world to work for. Richard strives to make that happen every day.

Richard talks about what they did during the pandemic to make their online store profitable; he believes when you have falling or zero sales, it’s an opportunity for improving margins. He discusses what he sees happening in the event industry post- Covid.

When asked for his advice at the beginning of the lockdown in the UK, Richard said be kind because it costs nothing and will always come back, keep an eye on the horizon because the bumpy road to get there is easier to travel if you know where you are heading and third, just worry about the things you can change and stop worrying about the things you can’t.  

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