“Before I know what flowers I’m going to use, I need to know...
Floral Designers
488 SOPHIE FELTS AND ERICA GAMBLE: Floral Design Journey to a Blossoming Business
In this exciting episode of The Wedding Biz, Andy...
484 REVISIT JOHN EMMANUEL – Australia’s Premier Floral Designer
In today’s episode of The Wedding Biz, Andy is excited to...
481 REVISIT ROB VAN HELDEN – Perfect Simplicity and Floral Design for Royalty
Today’s guest believes “that flowers speak for themselves.”...
473 TYLER SPEIER: How to Best Incorporate Social Media into Your Marketing Efforts
Today’s guest on the show, Tyler Speier, is the genius behind Tyler...
448 LEWIS MILLER: Dealing with Burnout, Grounding Yourself, and the Business Versus the Creative
Second-time guest Lewis Miller is the founder of Lewis Miller...
444 KIANA UNDERWOOD/TULIPINA: Reinventing Yourself and Other Reflections
Today’s episode marks the second appearance by Kiana...
436 SARAH WINWARD: A Master Floral Designer’s Process and from Creativity Blooms Beauty
Andy is so excited to bring on today's guest, Sarah Winward! Sarah is...
435 REVISIT KIANA UNDERWOOD/TULIPINA: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius
Floral artist Kiana Underwood is the celebrated owner of...
378 REVISIT: MINDY RICE of MINDY RICE DESIGN – Creating Feelings Instead of Just Events
When we think about wedding and event floral designs, our imagination is often limited to bouquets and centerpieces. Today, I am talking to one of the premier event designers in the world. She sees flowers and foliage as a way to create lasting memories of events your guests will never forget. Mindy Rice, of Mindy Rice Design, is a native Californian with a creative lineage. Growing up, Mindy was taught how to think like a designer. Never feeling confined by the “rules” wedding floral arrangements like to follow, Mindy seemed to fall into the wedding business after designing events for the corporate world.
What makes Mindy unique is how she encourages her clients to step into their most daring self. She turns dreams into reality—no Pinterest board copy-cat ideas here! Today, Mindy is going to walk us through her process, from the exciting ideation stages to actually executing her most memorable pieces. She will share stories of how she has transformed a simple barn into a Redwood wonderland. Mindy will describe her favorite pieces, and how she uses color and perspective to transform any event space. Mindy’s goal is to create unique elements for each event that guests will really remember. She is not afraid to take a risk because she knows the risky pieces will always pay off. Every bloom and bough is placed thoughtfully so that guests will feel something long after the last toast and dance.
“Everybody has two personalities—who they really are, and who they dare themselves to be.” ~Mindy Rice
Today is not just about flowers and spectacle! Mindy and I will chat about what it means to own our own business, and how we can successfully balance our creative endeavors with family life. The event design business sometimes feels as though it could take over everything! Mindy embraces the life she’s been given and chooses jobs that will both fulfill her creatively and best support her family. Mindy is inspiring in so many ways, and I know she is going to transform the way you’ve always thought about flowers. Expect the unexpected when Mindy is around!