Episode 460 LYNN EASTON: Taking Planners from Luxury to Ultra-Luxury

The creator of Easton Events, Lynn Easton returns to the podcast today! Easton Events is a luxury destination wedding design and planning company that works all over the world. Lynn is also the creative force and co-founder of Easton Porter Group, a luxury hospitality company with a portfolio of award-winning boutique hotels, vineyards, restaurants, and event venues in North America and Europe.

Since last on the podcast, Lynn has launched a digital course for luxury planners who are looking to take their business from luxury to ultra-luxury, and she discusses what inspired it, what she loves the most about it, and so forth. She also talks about the differences between luxury and ultra-luxury, the greatest challenges that she has had planning ultra-luxury events (especially in Europe), and so much more!

This is definitely an episode that you are going to want to tune in for because Lynn’s enthusiasm and passion for what she does is practically infectious, and Andy is so grateful for the opportunity to have her back on the show! If you enjoyed this conversation with Lynn Easton, then Andy would appreciate it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren’t already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps people find the show!

 

This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.

 

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:00] – The sponsor of this episode is Zola.

[0:17] – Andy updates us on his comedy class.

[2:25] – Today’s guest is Lynn Easton!

[3:58] – Why did Lynn recently create a course?

[5:14] – Lynn reveals how she differentiates between luxury and ultra-luxury.

[7:53] – Lynn points out that you have to be very transparent with ultra-luxury clients.

[10:36] – Lynn argues that the industry should work together more.

[12:17] – What have Lynn’s greatest challenges been?

[15:30] – Lynn explains how she overcomes the challenges.

[17:33] – How does Lynn go about finding local teams?

[21:05] – What sets Lynn’s course apart from similar courses?

[23:01] – Ultra-luxury planners need to have confidence.

[24:10] – Lynn touches upon how she battles burnout.

[26:27] – What hasn’t Lynn done that she would still love to do?

[29:11] – Lynn explains why her course is not for everyone.

[30:40] – Andy gives Lynn’s contact information.

 

LINKS & RESOURCES

Lynn’s Previous Guest Spots on The Wedding Biz

 

Find Lynn:

Easton Events – Website
Easton Events – Instagram Page
Easton Education – Website
Easton Porter Group – Website

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Episode 459 CINDY NOVOTNY: Defining Iconic Luxury & Identifying Its Heart

Andy is so happy to welcome Cindy Novotny of Master Connection Associates back to the podcast to catch up! Cindy is an icon in the hospitality industry and is the original founder of MCA. She is an internationally renowned leader in sales, leadership, and customer service and has been recognized by the American Society of Training and Development as one of the most powerful, innovative, and passionate speakers in the industry. Cindy has also been named one of the top 25 most extraordinary minds in sales and marketing and is the author of the book Living with No Balance… and Loving It!.

In this episode of the podcast, Cindy discusses how nerves and being out of your comfort zone can help you grow, what iconic luxury in the weddings and events industry means to her, how the COVID-19 pandemic impacted the industry, and so much more!

Andy really appreciates Cindy taking the time to come back to the show with updates and hopes that you enjoy his conversation with her! If so, then please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren’t already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out the show and helps people find it!

 


This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.

 

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

 

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

 

Time Stamps

[0:00] – The sponsor of this episode is Zola.

[0:21] – Discover how Andy’s stand-up comedy routine went.

[2:13] – Today’s guest is returning guest Cindy Novotny of Master Connection Associates.

[3:20] – Cindy is constantly pushed out of her comfort zone.

[5:56] – What is the heart of iconic luxury?

[8:07] – Cindy explains what the key components of creating a luxury experience are.

[10:27] – Cindy discusses AI.

[13:04] – How does Cindy approach luxury meaning different things to different people?

[16:33] – Cindy discusses upselling.

[19:56] – How did COVID impact luxury travel?

[22:38] – What does social selling mean to Cindy?

[25:44] – Cindy argues that luxury involves being humble.

[26:51] – Andy reveals Cindy’s social media handles.

 

LINKS & RESOURCES

Cindy’s Previous Guest Spots on The Wedding Biz

 

Find Cindy:
Cindy’s Book
Cindy’s Website
Master Connection Associates – Website
Cindy’s Instagram Page
Cindy’s Twitter Page
Cindy’s YouTube Page

 

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

 

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.