Episode 173 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses MERYL SNOW Part 2, Setting Yourself Apart in Life and Business

In this episode of The Next Level, Andy Kushner and Valerie Gernhauser, CEO of Sapphire Events, discuss Meryl Snow’s second interview on the Wedding Biz. Valerie is a self-proclaimed, recovering attorney who has built a business out of design practices and principles as well as teaching others how to build their own business. She loves sharing the knowledge she has gained through trial and error in her years in the business.

Listen to learn how Valerie and Andy feel about Meryl’s philosophies about training, pricing, and sales. They dive deep into how they train their teams, the importance of cold calling, and why Meryl’s thoughts on pricing had them re-evaluating their own pricing structures. There are so many great tidbits of thought and reflection in this episode. Don’t miss out on a word!

Show Highlights:

  • [01:02] Welcome back to the show Valerie Gernhauser.
  • [02:16] Valerie discusses the need for having sales strategies and processes in place.
  • [03:35] Hear Valerie’s goals for both of her brands and how she came up with her numbers.
  • [05:12] Valerie shares how her team is structured and who is on it. 
  • [06:00] How does Valerie approach sales training for her team? 
  • [08:08] Selling through storytelling, what are Valerie’s thoughts? 
  • [11:09] Why is client retention so important in the event industry? 
  • [14:00] Valerie shares her thoughts about Meryl’s comments on pricing.
  • [19:09] Connect with Valerie and learn about her Pricing for Profit webinar.

LINKS:

The Wedding Biz Website

The Wedding Biz Instagram

The Wedding Biz Facebook

@theweddingbiz

Title Sponsor: PartySlate – the first website designed specifically for event professionals and venues! 

Meryl Snow

Feastivities 

OffShoots Decor

Philadelphia’s Picnic Company

Meryl’s Website: www.merylsnow.com
Meryl on LinkedIn

Meryl on Facebook  

SnowStorm Solutions on Facebook           

Meryl on Instagram

Meryl on Twitter  

Meryl on YouTube

Meryl’s Interviews on the Wedding Biz: 

MERYL SNOW: Maximizing Sales, Consulting, And Feastivities Events
MERYL SNOW: Part 2 Setting Yourself Apart In Life And Business.

This Week’s Guest Co-Host, Valerie Gernhauser of Sapphire Events

Sapphire Events

Sapphire Events [Facebook]

Sapphire Events [Instagram]

Sapphire Events [Twitter]

Sapphire Events [Pinterest]

Ruby & Pearl

Ruby & Pearl [Facebook]

Ruby & Pearl [Instagram]

Ruby & Pearl [Twitter]

Ruby & Pearl [Pinterest]

Pricing for Profit

Valerie’s Episode on The Wedding Biz: https://theweddingbiz.com/valerie-gernhauser/

MENTIONED:

Bryan Rafanelli’s Interview on The Wedding Biz:

Telling Clients’ Stories Through Event Design

Ceci Johnson’s Interview on The Wedding Biz: 

Ceci Johnson: Designing Stationery, Lifestyle and Business

Colin Cowie’s Interviews on The Wedding Biz:

Creating Groundbreaking Luxury Experiences, Part 1

Creating Groundbreaking Luxury Experiences, Part 2

Lynn Easton’s Interviews on The Wedding Biz

Lynn Easton: Destination Weddings with a Classic Touch, Part 1
LYNN EASTON: PART 2 – Branding, Pricing & Choosing A Team

Episode 172 MERYL SNOW: Part 2 Setting Yourself Apart In Life And Business.

Andy welcomes back to the show Meryl Snow, an icon in the events and catering industry. In Meryl’s first interview, she and Andy discussed her multiple businesses and how she started in the space. The conversation was amazing and there were so many more details to unpack. 

On this episode, Meryl shares everything from why she admires the millennial work philosophy and how to prepare, create, and grow a successful business. Listen in to learn some really juicy tidbits from a true business genius.

Been struggling with creating proposals, creating your brand story, or setting your pricing strategy? Meryl digs in and provides her tips and beliefs on why we shouldn’t be working ourselves to the bone any longer. She also provides amazing insights on how creating a brand story and storytelling set you apart with your potential clients.

This was an amazing conversation and Meryl is truly an open book. Listen in and learn how she’s gotten to where she is now and the philosophies that have kept her and her business relevant over more than two decades in the industry. Don’t miss the chance to learn from an expert.

 Show Highlights:

[02:21] Welcome back to the show Meryl!

[04:18] Why is battling complacency one of the most important roles of a leader today?

[08:24] What should non-millennials be aware of when dealing with the millennial mindset? 

[10:50] How should entrepreneurs approach developing sales strategies? 

[12:25] Should you be using storytelling in your sales strategy?

[15:01] Learn how to approach client retention.

[16:49] How to craft the ultimate proposal.

[21:10] Why is a complete branding strategy important?

[26:34] Learn all about Meryl’s pricing strategy and reframing the features/benefits discussion.

[29:46] What are the best questions to qualify your client?

[32:59] How does Meryl prepare for market shifts and declines? 

[35:52] Keeping up with the changes, how does Meryl do it? 

[38:59] Meryl shares her struggles with work-life balance.

LINKS & RESOURCES

The Wedding Biz

The Wedding Biz

The Wedding Biz on Instagram

The Wedding Biz on Facebook

@theweddingbiz

Title Sponsor: PartySlate – the first website designed specifically for event professionals and venues!

Meryl Snow

Feastivities 

OffShoots Decor

Philadelphia’s Picnic Company
Meryl on LinkedIn

Meryl on Facebook  

SnowStorm Solutions on Facebook           

Meryl on Instagram

Meryl on Twitter  

Meryl on YouTube 

Mentioned during the interview:

NACE

Google Alerts

Meryl’s Interview on The Wedding Biz:

Meryl Snow: Maximizing Sales, Consulting, And Feastivities Events

Episode 165 THE NEXT LEVEL: SEAN LOW Discusses MERYL SNOW: Maximizing Sales, Consulting, and Feastivities Events

In this episode of The Next Level, Andy Kushner and guest co-host, Sean Low, discuss key topics from last Monday’s interview with Meryl Snow. Sean is a big-picture thinker who connects the dots for creative business owners to find high levels of success. 
On this episode of The Next Level, Sean and Andy discuss the way Meryl Snow built her business to where it is now. From becoming a trendsetter to creating a defined hiring practice, Meryl has built her business for ultimate success. Sean also chats about Meryl’s belief that traditional sales tactics no longer work, and those trained in sales should start from scratch.
You won’t want to miss out on Sean’s insights into the many effective practices Meryl has put into place to build multiple successful businesses. Tune in to hear his take on her best practices.
Show Highlights:


  • [01:15] Andy recaps the work and accomplishments of Meryl Snow, the topic of this The Next Level episode. 
  • [02:04] Sean chats about how Meryl jumped in and did it herself and the courage she had in doing that.
  • [04:08] Getting awards helped boost Meryl’s career, Sean discusses the efficacy of that strategy.
  • [06:57] Andy shares the moments of doubt he experiences when business decisions don’t seem to pan out.
  • [07:43] Sean reveals how to make the decision to pivot or change when things don’t seem to connect.
  • [08:59] Being different is how you should work to sell your products and services to your potential clients. Per Meryl, traditional sales strategies no longer work.
  • [12:04] Before you get to the selling, you need to connect with people. 
  • [13:18] Sean discusses Meryl’s strategy, while hiring, of first requiring every candidate to leave a voicemail with the reason they are the perfect fit for the company.

LINKS:The Wedding Biz WebsiteThe Wedding Biz InstagramThe Wedding Biz Facebook@theweddingbiz
Meryl SnowLinkedIn: https://www.linkedin.com/in/merylsnow1/Facebook: https://www.facebook.com/meryl.snowhttps://www.facebook.com/snowconsultant/Instagram: https://www.instagram.com/merylsnow/Twitter: https://www.twitter.com/merylsnowsYouTube:  https://www.youtube.com/user/MerylSnow
This Week’s Guest Co-Host, Sean LowSean’s Websites: http://www.thebusinessofbeingcreative.com/ and http://www.thebbccollective.com/ Sean’s Email – sean@thebusinessofbeingcreative.comSean on Twitter
Sean on FacebookSean Low: The Business Of Being CreativeSean’s interview on The Wedding Biz
LINKS & RESOURCES:
SPONSOR LINKSKushner Entertainment www.kushnerentertainment.com
Quotes:“If you can’t get what you want, you just have to do it yourself” Meryl Snow
“Getting external validation is always meaningful, and also using that platform whether you’ve got the external validation or not, to choose yourself so that you set trends are both consistent.” Sean Low
“Everybody is on the front lines and everybody defines your company.” Sean Low

Episode 164 MERYL SNOW: Maximizing Sales, Consulting, And Feastivities Events

Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia’s Picnic Company. She also is the author of Booked It! Selling, Closing And Standing Out In The Special Events Industry. Meryl also authored Cha Ching There’s No Money In Sales For 2nd Place. And three how-to Style & Design videos. Her experience in the events industry is unmatched, and in the wedding industry, invaluable.

Continue reading

Episode 159 THE NEXT LEVEL: JENNIFER STEIN Discusses MEGHAN ELY, Using PR and Marketing Techniques to Brand Yourself and Create the World’s Finest Weddings

In this episode of The Next Level, Andy Kushner and guest co-host, Jennifer Stein, discuss key topics from last week’s interview with Meghan Ely. Jennifer is the Owner, Publisher, and Editor in Chief of Destination I Do Magazine.

Welcome to another episode of The Next Level, in which I have a guest co-host, and the two of us talk about my recent interview of the week. This week we discuss how Meghan Ely was able to combine her love of marketing, PR, and wedding planning to carve a unique niche in the lux wedding industry. Another important topic that Meghan has a great handle on is the evolution of the industry. Jennifer and I discuss how important it is to stay relevant and not be dependent on other outlets for PR, marketing, or other revenue-generating activities. We also talk about outside the box thinking, pitching, and so much more.

Show Highlights:

  • [02:32] We kick off the show with Jennifer sharing a little bit about her magical trip to Sorrento, Italy.
  • [03:36] We discuss how Meghan talked about staying relevant in the current PR landscape.
  • [04:07] Social media has really changed the landscape of media, and Jennifer is impressed with the way that Meghan stays ahead of trends and changes.
  • [05:20] We talk about the importance of staying relevant and how it is dangerous to be dependent on one outlet with your marketing.
  • [06:07] Diversifying is so important. We need to focus on the space that we own not the space we rent.
  • [07:08] We can use social media to build our brands, though be sure to diversify.
  • [08:33] A clever trick to make sure you are relevant is just to Google wedding and see what is current.
  • [09:31] You can also become a thought leader by talking about what others aren’t.
  • [10:15] Jennifer shares awesome trends that could be brought back and used to refresh the industry.
  • [11:09] Andy and Jennifer talk about the importance of trusting your instincts and being original.
  • [13:07] We talk about a wonderful platform with a growth trajectory. Podcasting!
  • [14:41] Another service that Meghan offers is to help people become podcast guests.
  • [15:24] Jennifer shares tips on how to pitch to her magazine. Outside of the box thinking can be an article.

LINKS:

The Wedding Biz Website

The Wedding Biz Instagram

The Wedding Biz Facebook

OFD Consulting…Wedding PR Services:

www.ofdconsulting.com

Wedding PR membership:

www.ofdcollective.com

Wedding Industry Speakers:

www.weddingindustryspeakers.com

Social

OFD Consulting LLC Facebook Page

OFD Consulting on Instagram

Videos

Wedding PR firm OFD Consulting- Meet Us!

Own It! Crafting Your Personal Brand

This Week’s Guest Co-Host

Jennifer Stein: Editor-in-chief, Destination I Do Magazine

THE NEXT LEVEL: Jennifer Stein: Editor In Chief Destination I Do Magazine

Jennifer Stein

Destination I Do Magazine

Destination I Do Blog

@DestinationIDo on Twitter

Destination I Do Magazine on Pinterest

Destination I Do on Instagram

Jennifer Stein on LinkedIn

LINKS & RESOURCES:

Grand Hotel Excelsior Vittoria

Style Me Pretty

Abby + Tait Larson: Saving Style Me Pretty

Brides

SPONSOR LINKS

Kushner Entertainment www.kushnerentertainment.com