Episode 187 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses CARRIE GOLDBERG – Travel & Weddings Director, Harpers Bazaar

 

Today on The Next Level, Andy Kushner is speaking with Valerie Gernhouser, Owner of Sapphire Events. She also created Sapphire Sessions Speaking Tour, a specialized program for wedding planners and event designers.

 

They speak this week about Carrie Goldberg, the Travel and Wedding Director at Harpers Bazaar. She oversees all things bridal, weddings, and travel for Bazaar.com. She is also responsible for content strategy and visuals for Bazaar’s digital travel and wedding verticals, and editor of Bazaar’s new subscription program called Bazaar Brides.

 

Valerie chats with us about her views, in addition to Carrie’s, on redefining luxury, how it is a feeling, not about how much money you spend. She also agrees with Carrie that brides and grooms are more focused on the emotions, what makes it unique, and that it’s all about the guests enjoying themselves.

 

This is also a conversation about millennials, the digital natives. Anything they want is at their fingertips, and they are very adept at finding it. You won’t want to miss it, so tune in and enjoy the discussion.

 

 

 

Show Highlights:

 

  • [01:08] Welcome to the show Valerie, it’s great to have you back!
  • [02:28] Andy and Valerie discuss Carrie’s thoughts on redefining luxury.
  • [03:15] Valerie agrees that luxury is about how you feel.
  • [04:10] You can’t put a price on the unique experience, it only happens once in a lifetime.
  • [04:35] People getting married seem to want to focus more on the people that are attending the wedding.
  • [05:12] Four-day weddings allow more opportunities to spend time with the people that attend and it gives more opportunity to wear more outfits!
  • [07:05] Valerie says that millennials were born into this digital world and they are very adept at finding out any information they need in minutes.
  • [08:43] They discuss that people today want events that are more personal and that are an extension of their entertainment style.
  • [11:05] Millenials are of a mindset that things can change on a dime. Nothing is guaranteed.
  • [11:25] They chat about Carrie’s view of brides returning to the essentials and what makes it unique.
  • [12:29] Valerie believes that there is a return to a more general consideration of people’s feelings.
  • [13:58] Brides and grooms feel a sense of empowerment because they can contribute to their own event.

 

 

 

Follow The Wedding Biz on Social:

 

The Wedding Biz

 

The Wedding Biz on Instagram: @theweddingbiz

 

The Wedding Biz on Facebook: @theweddingbiz

 

Title Sponsor: This episode is sponsored by Kushner Entertainment 

 

www.KushnerEntertainment.com

 

Follow Carrie Goldberg

 

Carrie on Instagram: @harpersbazaarus or @carrielauren

 

Email Carrie: carrielgoldberg.com

 

Harpers Bazaar

 

Harpers Bazaar Bride Membership

 

This Week’s Guest Co-Host, Valerie Gernhauser owner of Sapphire Events

 

Sapphire Events

 

Valerie on Facebook:@sapphireeventsnola

 

Valerie on Instagram:@sapphireevents

 

Valerie on Twitter:@sapphireeventsNO

 

Valerie on Pinterest@sapphireevents

 

Valerie’s Episode on The Wedding Biz:

 

https://theweddingbiz.com/valerie-gernhauser/

Episode 186 CARRIE GOLDBERG: Travel & Weddings Director, Harpers Bazaar

Andy is very excited to welcome Carrie Goldberg. She is the Digital Travel & Weddings Editor at Harpers Bazaar where she oversees all things weddings and travel for HarpersBazaar.com. She is in charge of content, strategy, and visuals for Bazaar’s digital travel and wedding verticals and editor of their new membership program Bazaar Bride.

She has worked on Live with Regis and Kelly at ABC and as fashion editor for Martha Stewart Weddings to name a few. When she joined Harpers Bazaar, they didn’t really focus on weddings and she changed all of that. Since then she has published dozens of original fashion and decor content for the site, plus she has created a considerable brand voice. 

Carrie and Andy chat about her internships and working the red carpet at the Oscars with Faith Cromas, Kelly Ripa’s stylist. She speaks to us about working with Martha Stewart Weddings, which helped her gain the knowledge to succeed in her job at Harpers Bazaar.

Carrie says she has the job she always wanted, even as a small child, and couldn’t be happier. Listen in as she gives us insight into weddings, styling, and why she is passionate about the notion of luxury being redefined.

Show Highlights:

[02:07] Welcome to the show, Carrie!

[03:05] Carrie tells us that in 4th grade she didn’t go to school for a week because she felt she didn’t have anything to wear.

[04:25] She grew up in New York City and always had a hunger for fashion and art.

[05:25] In high school, she did an internship at a fashion PR firm and stayed until after college.

[06:03] She went to a call at ABC studio for Live with Regis and Kelly for a digital internship. 

[07:35] Working on the Oscars with Faith Cromas, Kelly’s stylist, she was able to learn evening gowns and evening wear.

[09:00] Carrie says there is very little difference between doing weddings and doing things like the Oscars.

[10:10] She believes that people are not really sentimental about weddings like they used to be.

[11:03] The trend now is for couples to pay for their weddings instead of asking their parents.

[11:43] What are some interesting statistics that you can share with us?

[12:40] They developed a members club for their faithful readers in the form of a subscription.

[14:20] Carrie tells us she is surprised that more women aren’t planning their weddings on their phones.

[15:10] She believes that women’s personal styles are more layered than they ever realized.

[17:14] Do you have any thoughts on something that might compete with Instagram?

[19:03] Graduating their readers from honeymoon travel to regular travel is a way for them to keep their readers longer.

[20:30] She feels very passionate about redefining what luxury is. Luxury is no longer a synonym for expensive.

[23:47] Martha Stewart Weddings was a finishing school in styling for Carrie. Taking the red carpet style on people and putting it on the printed page was something she had never done.

[26:15] Lighting is huge because it can invoke a feeling depending on what kind of lighting is used.

[27:03] She has accumulated and publishes a list of the best planners, best florists, and best photographers.

[29:13] She asks real brides who they could or couldn’t use and why. She keeps them in mind to watch for her list.

[31:10] How are you dealing with the immediacy of today’s digital world and people’s ability to instantly share content?

[33:15] Fashion is the first thing that grabs her attention for the magazine, second is diversity in every way.

[36:58] They discuss how ironic it is that weddings are circling back to the traditional style.

[38:15] She has had speaking engagements about the notion of redefining luxury. She has also talked about ridding the industry of styled shoots in favor of working on real weddings.

[39:30] What is something you haven’t spoken about that you would like to in the future?

[40:18] Where do you see yourself in three to five years?

[42:58] She hopes that she handles the pressure of her position gracefully.

[43:40] Have you thought about your own wedding? What would you do?

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.KushnerEntertainment.com

Carrie Goldberg

Carrie on Instagram: @harpersbazaarus or @carrielauren

Email Carrie at: carrielgoldberg.com

Harpers Bazaar

Harpers Bazaar Bride Membership

Mentioned during the interview:

Faith Cromas

Marth Stewart Weddings

Rachel Zoe

Episode 179 THE NEXT LEVEL: SEAN LOW Discusses DAVID ADLER, CEO of Bizbash Media: A Guide to Collaboration Artists

In this episode of The Next Level, Andy Kushner and Sean Low, Founder and President of The Business of Being Creative LLC, chat about David Adler’s interview on the Wedding Biz. Seans’ consulting firm is focused on providing practical advice to those in the business of being creative, his client list includes many of the biggest names in the wedding and design industries.

Listen in as they discuss David’s comments on social engineering, his insights on augmented reality, radical humanization and code switching. The idea that events are like standing around the water cooler or going to the town square. And hear about his philosophy on how we, in the event business, are  “collaboration artists.” You might just learn something from this episode that you didn’t know so sit back, relax and enjoy.

Show Highlights:

  • [00:51] Welcome back to the show Sean!
  • [02:09] Andy chats with Sean about David Adler.
  • [02:55] Sean discusses his take on David’s ideas of collaboration artists and social engineering.
  • [03:56] Andy and Sean agrees that David’s thought that you can stretch the use of events to market is spot on.
  • [05:45] Sean likes what David said about using an event like the new town square to get together with people one on one.
  • [08:28] Andy speaks to us about augmented reality and how that is the future of technology.
  • [11:20] Andy and Sean discuss the idea of radical humanization, staying in touch socially face-to-face.
  • [13:08] Do you like the idea of code-switching? The ultimate marketing?
  • [14:40] Sean thinks networking is a term that should not be used anymore, just be there and listen to people.
  • [17:18] They both agree with David when he talked about choosing to yourself get out there and make a difference, do what you can do.  

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.Kushnerentertainment.com

David Adler

Bizbash

Bizbash on Instagram

Bizbash on Twitter

Bizbash on Linkedin

Bizbash on FB

Gather Geeks on ITunes

Gather Geeks on Soundcloud

This Week’s Guest Co-Host, Sean Low, Founder and President of The Business of Being Creative, LLC

The Business of Being Creative, LLC

The Collective

Sean Low on Twitter

Sean Low on Linkedin

Sean’s Episode on The Wedding Biz: 

https://theweddingbiz.com/sean-low-business-creative/

Episode 178 DAVID ADLER – CEO, BizBash Media: A Guide To Collaboration Artists

Andy is excited to welcome, David Adler, CEO and Founder of BizBash Media, a resource marketplace for event organizers of all types and the host of a podcast called Gather Geeks.

In this episode, David chats about how he got started in the media world, the magazine he started when he was 21, the idea behind BizBash and how technology is changing the way people look at events. David talks about his dad Warren Adler, author of “The War of the Roses”, and the business model he used for BizBash.

Listen in as David describes events he has gone to and how he believes event planners are really collaboration artists that get everyone and everything together in one place. He has a unique take on technology, augmented reality, and radical humanism that you won’t want to miss, as well as informing us as to what’s coming in the near future for the event industry and how it will be transformed. So, tune in, sit back and enjoy.

 Show Highlights:

[01:50] Welcome to the show David Adler!

[02:52] David tells us about his business and what he does.

[03:18] He believes that event organizers of any type are collaboration artists.

[03:58] David gives insight on how he got started in media.

[04:45] His father Warren Adler is the author of “The War of the Roses.”

[06:18] Did you know at a young age what you wanted to do with your life?

[08:20] At 21, David started a magazine called Washington Dosier.

[10:28] What did David learn during his time at the magazine?

[12:25] Where did he learn about events?

[14:08] How did David get the idea for BizBash? What did you use for your business model?

[16:47] Andy and David discuss the meaning behind his quote and how iPhones enhanced the revolution of events.

[19:08] Events are the new town square where everyone meets.

[20:35] David tells us what ChatBots are and how they are used.

[22:39] How does augmented reality affect the event industry? 

[24:03] What is radical humanism? How does that change what we do and think?

[27:24] How do you keep up with all of the changes in technology?

[30:25] To be an innovator, you can’t let what people think stop you from what you want to do.

[32:21] Be yourself at events and if you do you will have more fun and your business will benefit.

[34:05] David talks about Gather Geeks, a podcast for the event industry.

[35:56] David’s final thoughts about collaboration artists.

 

 

LINKS & RESOURCES

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment 

www.Kushnerentertainment.com

https://youtu.be/dMAng-Rhv30
https://youtu.be/rSWaboL642Y

David Adler

Bizbash

Bizbash on Instagram

Bizbash on Twitter

Bizbash on Linkedin

Bizbash on FB

Gather Geeks on ITunes

Gather Geeks on Soundcloud

Mentioned during the interview:

Masterplanner

Eventleadership

Good Shuffle

Warren Adler

Alex Pentland

Ray Kurzweil

Tim Chi

Andre Maier

Episode 175 THE NEXT LEVEL: TAIT LARSON Discusses TIM CHI – CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry

In this episode of The Next Level, Andy Kushner and Tait Larson, co-founder of Style Me Pretty, discuss Tim Chi’s interview on the Wedding Biz. Tait and his wife Abby founded Style Me Pretty, sold it to AOL, and then took it back after AOL announced they were shutting it down. Tait has some fantastic insights to share on Tim’s interview and the future of the industry.

Learn how Tait and Andy feel about Tim’s opinions on failure, courage, and entrepreneurship. They dig deep into their views on the role of failure, or obstacles, in building a business and a life. There were so many great tips and ideas shared on this episode. You won’t want to miss it!

Show Highlights:

  • [01:32] Welcome back to the show Tait!
  • [02:16] Tait introduced Andy and Tim for the interview that took place.
  • [03:19] Learn Tait’s thoughts on Tim’s views about company culture.
  • [05:43] How an authentic relationship with your employees changes the culture.
  • [08:07] Tait shares his feelings on entrepreneurship, courage, and the need to test.
  • [09:56] Why failure and goals are needed in entrepreneurship and life. 
  • [14:50] Learn how Tait and Abby have taken a new look at Style Me Pretty now that it’s theirs again.
  • [16:36] Tait chats about the rapidly evolving digital landscape and its effect on the wedding industry.
  • [18:49] How will AI, AR, and 5G change the wedding industry? 

Follow The Wedding Biz on Social: 

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

Title Sponsor: This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com.

Tim Chi

The Knot Worldwide

The Knot

WeddingWire

WeddingPro

This Week’s Guest Co-Host, Tait Larson of Style Me Pretty

Style Me Pretty

Style Me Pretty on Instagram

Style Me Pretty on Facebook

Style Me Pretty on Pinterest

Tait’s Episode on The Wedding Biz: https://theweddingbiz.com/abby-tait-larson-saving-style-me-pretty/

MENTIONED:

The Obstacle is the Way by Ryan Holiday

Losing my Virginity by Richard Branson