Music

Join Andy as he welcomes Alex Le Roux, the CEO and founder of ALR...

Returning to the podcast is JoAnn Gregoli of Elegant Occasions,...

“Music is a force and power tool for our well being.” Valerie Romanoff, founder of Starlight Music, is Andy’s guest on the show today. Valerie was on episode 24 of The Wedding Biz back in October 2017 and has had quite a pivot since. So, Andy wanted to have her on the show to catch up and find out what she has been doing. 

Listen as Valerie shares why she uses the terms “still,” “chill,” and “thrill” when discussing the different segments of life, how the vibrations of music can shift energy, and what she does that is so unique and different when putting on a performance. Valerie also talks about having performers who do more than just show up; performers who are aware and more intentional about their performance.

Valerie discusses what she likes to talk about when she coaches her band leaders and why to her every moment, every night is different, and it’s not just a show; it’s an interactive collaboration with everyone who is there. Valerie believes a home run when you have everyone on the dance floor and in a certain state of mind.

Valerie believes we should all look at the gifts this time off has given us instead of focusing on the negatives. She discusses events’ potential to have more meaning and awareness once people can get out and enjoy them again, and where she thinks the industry will go once this pandemic is over.

“I love creating an amazing soundtrack for a ceremony.” Listen as Andy and his guest Marianne Bennett, the Founder, and CEO of Element Music, a very successful music and entertainment company in the event industry out of New York City, discusses why she believes that music should be scored to tell a story, how someone at the top of the industry handles her business and brings creativity to what she does plus much more on this episode of The Wedding Biz.

Marianne shares how she gets to know her clients and discovers the music that makes them feel something. She says that knowing a client’s favorite songs isn’t enough; you need to know how they want to feel during the event. Marianne also takes us through her interview process when she meets clients for the first time to determine their relationship with music.

Listen, as Marianne discusses why she believes that music should score a ceremony, as well as other segments of the celebration, and tell the story of the couple at their wedding. The decor, along with the music, set the tone for an event and make the experience special for the guests from the minute they walk in the door. Marianne also describes what she thinks is the hardest part of what she does overall.

Marianne believes it is possible to love the business side and still be an amazing creative. To balance both, you need to learn to look at business creatively and marry the two together because you can’t be a successful creative if you don’t make sure business is being taken care of.

“If you don’t have a star in the band, you are a cover band.” Listen as Andy Kushner and his guest Alex Le Roux discuss what he looks for when auditioning musicians and singers, what makes a band extraordinary, and why he keeps the same musicians together for every event plus much more on this episode of The Wedding Biz.

Alex is the Founder and CEO of ALR Music based in London. Alex and his team of music and wedding specialists provide entertainment for over 450 luxury events around the world each year. With high profile clients ranging from rock n roll to British royalty, their exclusive roster, and unrivaled level of service and expertise has led to an impressive client list including the United States Ambassador to the UK, Simon Cowell, Google, Chanel and more. 

Alex speaks about why he transitioned from singing to music production and management, and how he keeps his musicians loyal by keeping them busy, playing over 150 events a year. Alex allows each band to voice the music they play, their style, and the vibe that makes them unique.

Listen as Alex describes how he designed the music for Engage London, how the pandemic has impacted his business and what he sees happening in the event industry as the end of the year approaches. Alex’s vision for his company is intuitive, and where he is taking his bands is extraordinary, don’t miss this episode.

“A lot of musicians and bands make the performance about themselves; we make our performances about our clients and their audiences.” Listen in as Andy and his guest, Jordan Kahn, with Jordan Kahn Music, discuss how important it is to know your audience and play what will resonate with everyone that attends plus much more on this episode of The Wedding Biz.

Jordan and his business partner Chris have ten bands with the premier one being the Jordan Kahn Orchestra. They perform events worldwide and Jordan, as the face of the company, is known for his promotional and sales savvy. He has also performed for many of the most significant event industry showcases around.

Listen, as Jordan shares when he realized music was his path in life and what he learned at Berklee College of Music that still helps him today. He speaks about managing multiple bands once he graduated and how much he loves singing, seeing the audience’s reaction, and getting people on the dance floor. Jordan also shares why he brought on a behind-the-scenes partner.

Jordan gives details on what working in a foreign country is like, he talks about his friend Chris and why they became partners and some conflicts they had when they first started working together. He also chats about where he sees music going in the events world and where Jordan Kahn Music Company will be in the next few years.

Jordan and Andy speak the same language and give us their insight into music and events that we might not get to hear otherwise. This one of those great conversations that you don’t want to miss. 

Darren Olarsch, Founder of On The Move Entertainment, has built a business out of creating the ultimate music-scapes for every event he puts on.  He is sought after for his focus on live bands and orchestras and creating the most amazing dramatic music scenes for his events. 

Learn how music is the keystone of each event and how Darren layers his musical themes to create a magical dream-scape for all of his events. Also, learn how Darren manages his business and vision for every event. You won’t want to miss this amazing inside look at how Darren blends business and creativity in creating the ultimate experience!