Consultants

The Wedding Biz is excited to have Vanessa Kreckel on the show. Vanessa is the Owner and Creative Director of Two Paper Dolls, a pioneering custom design house that foreshadowed the desire for customization across all aspects of the wedding industry. She has been named in design publications including PRINT, and Communications Arts as well as BRIDES Magazine and Martha Stewart Weddings. TPD Design House services clients in the art of branding, website design and development, and invitation design around the world.

Vanessa has always loved being creative, which is why she studied art at Moore College of Art and Design and learned how to be a graphic artist. She started her company with one employee and used printing presses, and somehow found a niche with her customized stationery and invitations. 

Who are your ideal clients? What is the voice of your company? These are some of the questions Vanessa asks when helping someone develop their brand. Branding is an essential ingredient in making your business successful, and she has been assisting people in figuring it out for almost 20 years. Listen to her tips and tricks as you follow along on the podcast.

Vanessa talks about knowing and branding the look and feel of your event when thinking about invitations. She reminds us that it’s not just invitations, there are save the dates, invitation design, and day of cards. You need to consider the overall experience and how the design thread pulls it all together when deciding this critical part of your event.

This is one of those conversations that will change the way you choose invitations, your brand, and what you put on social media. Vanessa is a first-rate businesswoman with insight into a different side of the event industry. One that you might not realize has such a significant impact on the event experience. You won’t want to miss what she has to say, so sit back, plugin and enjoy.

Andy welcomes back to the show Meryl Snow, an icon in the events and catering industry. In Meryl’s first interview, she and Andy discussed her multiple businesses and how she started in the space. The conversation was amazing and there were so many more details to unpack. 

On this episode, Meryl shares everything from why she admires the millennial work philosophy and how to prepare, create, and grow a successful business. Listen in to learn some really juicy tidbits from a true business genius.

Been struggling with creating proposals, creating your brand story, or setting your pricing strategy? Meryl digs in and provides her tips and beliefs on why we shouldn’t be working ourselves to the bone any longer. She also provides amazing insights on how creating a brand story and storytelling set you apart with your potential clients.

This was an amazing conversation and Meryl is truly an open book. Listen in and learn how she’s gotten to where she is now and the philosophies that have kept her and her business relevant over more than two decades in the industry. Don’t miss the chance to learn from an expert.

Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia’s Picnic Company. She also is the author of Booked It! Selling, Closing And Standing Out In The Special Events Industry. Meryl also authored Cha Ching There’s No Money In Sales For 2nd Place. And three how-to Style & Design videos. Her experience in the events industry is unmatched, and in the wedding industry, invaluable.

PR is actually a big part of lux weddings. Getting the word out in a positive light can build an exciting event that everyone wants to attend or at least hear about. Meghan Ely is a creative with marketing, PR, and wedding planning education and experience under her belt. In this podcast, she shares how she had an epiphany to niche down her business and combine the things she loved an knew.

She learned early on how to hone in on the right questions to find out what a client really wants their wedding to be like. She also makes extensive work of technology and writing to make sure the best-planned event is also one of the best-known events. Meghan shares her origin story and answers question all about PR, wedding planning, and how she was able to pull it all off. Along with tips for others trying to up their marketing, PR, or speaking game.