Media

211 THE NEXT LEVEL: SHANNON LEAHY discusses ADAM SCHAEUBLE – Using Instagram to Grow Your Audience

211 THE NEXT LEVEL: SHANNON LEAHY discusses ADAM SCHAEUBLE – Using Instagram to Grow Your Audience

by | Dec 11, 2019 | ,

The Next Level welcomes Shannon Leahy to the show. Shannon is the owner of Shannon Leahy Events, based out of San Francisco and Los Angeles. She designs weddings and events worldwide and has been named one of the top wedding and event planners in the world by Martha Stewart Weddings, Brides, and Harpers Bazaar. Shannon has also authored an online course called WED School to teach aspiring wedding professionals about the world of high-end weddings and event design.

Although Adam isn’t in the events industry, he has a lot of great ideas on how to most effectively use Instagram. He speaks about how to improve your Instagram presence, gives great tips on how to engage followers, and advice for people who conduct workshops or even just a creative way to partner with friends in the industry. He also talks about IGTV and how to use this to your advantage to gain followers.

Have you ever left a voice DM instead of just writing a message? Andy and Shannon give their insights to Adam’s thoughts on why a voice DM is better, his ways of using Instagram Live, how to use Q & A’s to engage followers, and conduct mini-summits. They also discuss the fact that posting on IGTV will significantly help you grow your audience.

Listen in as they bring out the highlights of this very informative interview. If you are as in the dark about all the ways to use Instagram as we are, you need to listen to Adam’s interview on The Wedding Biz. Take notes because he gives step-by-step instructions …you can’t miss this episode.

210 ADAM SCHAEUBLE – Using Instagram to Grow Your Audience

210 ADAM SCHAEUBLE – Using Instagram to Grow Your Audience

by | Dec 9, 2019 |

In this episode, Andy is speaking with Adam Schaeuble. Adam is the host of the top-ranked podcast, The Million Pound Mission, where his goal is to inspire one million pounds of healthy results. However, Andy met Adam at PodFest 2019 in Orlando, where Adam gave a dynamic presentation on expanding your Instagram presence. Since wedding and event industry professionals use Instagram more than any other social media platform, it is fascinating to have Adam on this episode of The Wedding Biz.

Have you ever thought your Instagram page could do more? Listen in as Adam gives tips that event professionals can use to increase their audience on Instagram. Asking questions, an Instagram story poll, use voice messaging, and how to use an Instagram live event quiz to grow your audience. He also explains how bringing in other people to your live event can get you exposure to not only your audience but also theirs!

Adam discusses Instagram TV and how to use it to your advantage for your events, or by showing behind-the-scene videos. Learn how to use Instagram Live as a brainstorming tool and how having a unique hashtag can help put your page higher in the Instagram algorithm.

If you want to use Instagram to grow your audience, this is the episode for you! Adam gives expert advice, tips, and tricks about Instagram, Instagram TV, and Instagram Live. He is willing to share with us what he has learned, so if you are ready to grow your audience and business sit back, relax, and learn.

201 THE NEXT LEVEL: JULIE NOVACK Discusses LE REVE FILMS – Fine Art Wedding Films Plus Networking and Social Media Tips!

201 THE NEXT LEVEL: JULIE NOVACK Discusses LE REVE FILMS – Fine Art Wedding Films Plus Networking and Social Media Tips!

by | Nov 6, 2019 | , ,

Andy has Julie Novack as his guest co-host today on The Next Level. Julie is the CEO and Co-Founder of PartySlate. PartySlate is a photo-rich website where leading event professionals share their work, build their brand, and drive leads.

Le Reve Films is the brainchild of Lindsey and Cherish Conklin. This husband and wife team is known for their work on the Engage 19 Baha Mar Conference as well as their work with other discerning clients. To them, cinematography is building a relationship with clients and telling their stories in the most effective way possible.

Andy and Julie discuss Lindsey and Cherish’s unique way of following up with people they meet at networking events. Their ability to market themselves and their business with Instagram stories that are authentic and moving and the way they take these Instagram links and share them with creative partners. The trick to standing out with potential clients, when you know they have many options, is to send an introduction video with your proposal.

Do you follow up with everyone you meet when networking? Julie chats about her policy of following up with four or five people whom she meets and building meaningful and lasting relationships with them. She believes it is better to concentrate on a few than to spread yourself so thin that you don’t make truly meaningful connections.

Le Reve Films has a very different approach to and making wedding films. Listen in as Andy and Julie dive into some of their favorite parts of the interview and see if you can pick up a nugget or two that you can use in your business.

200 LE REVE FILMS: Fine Art Wedding Films Plus Networking and Social Media Tips!

200 LE REVE FILMS: Fine Art Wedding Films Plus Networking and Social Media Tips!

by | Nov 4, 2019 | ,

Lindsey and Cherish Conklin, who make up the team of Le Reve Films, are Andy’s guests on this episode of The Wedding Biz. This duo is known for their work on the Engage 19 Baha Mar summit and other discerning clients. Cinematography to them is building a relationship with clients and telling their stories through film. They are brilliant at capturing the emotion of events in the most engaging ways.

Lindsey started taking multimedia classes in high school and shooting video wherever he could. He quickly found that if you used video in school projects, you were pretty much guaranteed a good grade. Cherish, on the other hand, took control of the family video camera at a young age. She says that if it weren’t for her, they wouldn’t have any home videos. They have been friends since they were three, but it took until the last few years of high school for Lindsey to get out of the friend zone with Cherish, and they have been together ever since.

The leap from a steady job and guaranteed income to building their own business was terrifying, but the benefits outweighed the fear, and it paid off with the success of their company. Their goal is to keep Le Reve Films a small boutique company so they can concentrate on crafting fine art wedding films for every client. Capturing the true essence of a couples’ wedding day requires that they know the real, raw, and profound truth on how the couple came together.

Wow! The tips that these two give us in this conversation are mind-blowing. The way they market their business and themselves is truly next level. They have found ways to set themselves apart in an industry that is saturated, which is why they will be around for years to come. 

Listen to this episode with a drink in one hand and a pen in the other. This episode will teach and entertain, so be ready.

187 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses CARRIE GOLDBERG – Travel & Weddings Director, Harpers Bazaar

187 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses CARRIE GOLDBERG – Travel & Weddings Director, Harpers Bazaar

by | Sep 18, 2019 | ,

Today on The Next Level, Andy Kushner is speaking with Valerie Gernhouser, Owner of Sapphire Events. She also created Sapphire Sessions Speaking Tour, a specialized program for wedding planners and event designers.

They speak this week about Carrie Goldberg, the Travel and Wedding Director at Harpers Bazaar. She oversees all things bridal, weddings, and travel for Bazaar.com. She is also responsible for content strategy and visuals for Bazaar’s digital travel and wedding verticals, and editor of Bazaar’s new subscription program called Bazaar Brides.

Valerie chats with us about her views, in addition to Carrie’s, on redefining luxury, how it is a feeling, not about how much money you spend. She also agrees with Carrie that brides and grooms are more focused on the emotions, what makes it unique, and that it’s all about the guests enjoying themselves.

This is also a conversation about millennials, the digital natives. Anything they want is at their fingertips, and they are very adept at finding it. You won’t want to miss it, so tune in and enjoy the discussion.

186 CARRIE GOLDBERG: Travel & Weddings Director, Harpers Bazaar

186 CARRIE GOLDBERG: Travel & Weddings Director, Harpers Bazaar

by | Sep 16, 2019 |

Andy is very excited to welcome Carrie Goldberg. She is the Digital Travel & Weddings Editor at Harpers Bazaar where she oversees all things weddings and travel for HarpersBazaar.com. She is in charge of content, strategy, and visuals for Bazaar’s digital travel and wedding verticals and editor of their new membership program Bazaar Bride.

She has worked on Live with Regis and Kelly at ABC and as fashion editor for Martha Stewart Weddings to name a few. When she joined Harpers Bazaar, they didn’t really focus on weddings and she changed all of that. Since then she has published dozens of original fashion and decor content for the site, plus she has created a considerable brand voice. 

Carrie and Andy chat about her internships and working the red carpet at the Oscars with Faith Cromas, Kelly Ripa’s stylist. She speaks to us about working with Martha Stewart Weddings, which helped her gain the knowledge to succeed in her job at Harpers Bazaar.

Carrie says she has the job she always wanted, even as a small child, and couldn’t be happier. Listen in as she gives us insight into weddings, styling, and why she is passionate about the notion of luxury being redefined.

179 THE NEXT LEVEL: SEAN LOW Discusses DAVID ADLER, CEO of Bizbash Media: A Guide to Collaboration Artists

179 THE NEXT LEVEL: SEAN LOW Discusses DAVID ADLER, CEO of Bizbash Media: A Guide to Collaboration Artists

by | Aug 21, 2019 | ,

In this episode of The Next Level, Andy Kushner and Sean Low, Founder and President of The Business of Being Creative LLC, chat about David Adler’s interview on the Wedding Biz. Seans’ consulting firm is focused on providing practical advice to those in the business of being creative, his client list includes many of the biggest names in the wedding and design industries.

Listen in as they discuss David’s comments on social engineering, his insights on augmented reality, radical humanization and code switching. The idea that events are like standing around the water cooler or going to the town square. And hear about his philosophy on how we, in the event business, are  “collaboration artists.” You might just learn something from this episode that you didn’t know so sit back, relax and enjoy.

178 DAVID ADLER – CEO, BizBash Media: A Guide To Collaboration Artists

178 DAVID ADLER – CEO, BizBash Media: A Guide To Collaboration Artists

by | Aug 19, 2019 |

Andy is excited to welcome, David Adler, CEO and Founder of BizBash Media, a resource marketplace for event organizers of all types and the host of a podcast called Gather Geeks.

In this episode, David chats about how he got started in the media world, the magazine he started when he was 21, the idea behind BizBash and how technology is changing the way people look at events. David talks about his dad Warren Adler, author of “The War of the Roses”, and the business model he used for BizBash.

Listen in as David describes events he has gone to and how he believes event planners are really collaboration artists that get everyone and everything together in one place. He has a unique take on technology, augmented reality, and radical humanism that you won’t want to miss, as well as informing us as to what’s coming in the near future for the event industry and how it will be transformed. So, tune in, sit back and enjoy.

175 THE NEXT LEVEL: TAIT LARSON Discusses TIM CHI – CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry

175 THE NEXT LEVEL: TAIT LARSON Discusses TIM CHI – CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry

by | Aug 7, 2019 | ,

In this episode of The Next Level, Andy Kushner and Tait Larson, co-founder of Style Me Pretty, discuss Tim Chi’s interview on the Wedding Biz. Tait and his wife Abby founded Style Me Pretty, sold it to AOL, and then took it back after AOL announced they were shutting it down. Tait has some fantastic insights to share on Tim’s interview and the future of the industry.

Learn how Tait and Andy feel about Tim’s opinions on failure, courage, and entrepreneurship. They dig deep into their views on the role of failure, or obstacles, in building a business and a life. There were so many great tips and ideas shared on this episode. You won’t want to miss it!

174 TIM CHI – CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry

174 TIM CHI – CEO, The Knot Worldwide: Combining Technology and Trends to Innovate the Wedding Industry

by | Aug 5, 2019 |

Andy welcomes to the show Tim Chi, CEO of The Knot Worldwide, a technologist and entrepreneur who has dedicated his life to creating better, more efficient technologies for the education and wedding industries. Before co-founding WeddingWire, he co-founded Blackboard. Tim is driven to help others by creating resources through technology!

In this episode, Tim chats about his inspiration for WeddingWire, why he decided to merge with The Knot, now the world’s largest vertical marketplace servicing the wedding industry, and what keeps driving him to innovate and create trends. Learn how he became an entrepreneur and why he worried about telling his parents about his endeavors. Tim is open and honest about what he sees for the future of the wedding industry and how changes in buying habits and trends have affected the business.

Tim is an awesome guest and his insights into the changes of the industry and business, in general, are extremely informative. Listen in and learn how Tim has gotten to where he is and what he plans for the future of The Knot Worldwide.

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