THE Podcast for Wedding and Events Industry Professionals

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173 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses MERYL SNOW Part 2, Setting Yourself Apart in Life and Business

173 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses MERYL SNOW Part 2, Setting Yourself Apart in Life and Business

In this episode of The Next Level, Andy Kushner and Valerie Gernhauser, CEO of Sapphire Events, discuss Meryl Snow’s second interview on the Wedding Biz. Valerie is a self-proclaimed, recovering attorney who has built a business out of design practices and principles as well as teaching others how to build their own business. She loves sharing the knowledge she has gained through trial and error in her years in the business.

Listen to learn how Valerie and Andy feel about Meryl’s philosophies about training, pricing, and sales. They dive deep into how they train their teams, the importance of cold calling, and why Meryl’s thoughts on pricing had them re-evaluating their own pricing structures. There are so many great tidbits of thought and reflection in this episode. Don’t miss out on a word!

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172 MERYL SNOW: Part 2 Setting Yourself Apart In Life And Business.

172 MERYL SNOW: Part 2 Setting Yourself Apart In Life And Business.

Andy welcomes back to the show Meryl Snow, an icon in the events and catering industry. In Meryl’s first interview, she and Andy discussed her multiple businesses and how she started in the space. The conversation was amazing and there were so many more details to unpack. 

On this episode, Meryl shares everything from why she admires the millennial work philosophy and how to prepare, create, and grow a successful business. Listen in to learn some really juicy tidbits from a true business genius.

Been struggling with creating proposals, creating your brand story, or setting your pricing strategy? Meryl digs in and provides her tips and beliefs on why we shouldn’t be working ourselves to the bone any longer. She also provides amazing insights on how creating a brand story and storytelling set you apart with your potential clients.

This was an amazing conversation and Meryl is truly an open book. Listen in and learn how she’s gotten to where she is now and the philosophies that have kept her and her business relevant over more than two decades in the industry. Don’t miss the chance to learn from an expert.

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171 THE NEXT LEVEL: JULIE NOVACK Discusses CALDER CLARK, Planning and Design for Chic Classic Southern Events

171 THE NEXT LEVEL: JULIE NOVACK Discusses CALDER CLARK, Planning and Design for Chic Classic Southern Events

In this episode of The Next Level, Andy Kushner and Julie Novack, founder of PartySlate, chat about Calder Clark’s interview on the Wedding Biz. Julie is a marketing expert who has been in the business for more than 20 years and is working to make PartySlate the best resource in the world for connecting wedding vendors and their clients.

Julie and Andy discuss everything from Clader’s initial market research through peer shopping to her beliefs on having multiple streams of revenue. Learn why processes are the foundation of growth and why they should never be static. Listen as Julie shares her insights on all of the wonderful things Calder has done to market and grow her business.

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170 CALDER CLARK: Planning and Design for Chic Classic Southern Events

170 CALDER CLARK: Planning and Design for Chic Classic Southern Events

Calder Clark, owner and creative director at Calder Clark, has created a devoted following due to her flawless attention to detail for her immaculate destination fetes. Andy and Calder dive deep into her background, processes, and what truly drives her to plan and design the events she takes on. 

Learn how she set herself up for success early on, learned the ins and outs of the wedding biz from her hotel days, and why multiple revenue streams and investing are so important. She gives some amazing tips for those just starting out in the business and provides a truly transparent look at her business and philosophies. 

If you’ve been looking to hear how a successful wedding and events planner and designer has managed to find work/life balance and prosperity, then you won’t want to miss Andy’s conversation with Calder Clark.

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169 THE NEXT LEVEL: JES GORDON Discusses DARREN OLARSCH, Creating the Ultimate Music and Entertainment for Events!

169 THE NEXT LEVEL: JES GORDON Discusses DARREN OLARSCH, Creating the Ultimate Music and Entertainment for Events!

In this episode of The Next Level, Andy and Jes Gordon, the rockstar event producer, chat about Darren Olarsch’s interview on The Wedding Biz. Jes has been involved in planning and visualizing top tier events for huge companies and has a lot to say about the space. Listen in to hear her input on the live music scene for occasions and how passion is the driver of business.

Andy and Jess dive deep into the need for, and the push towards, live music and how a hybrid model of a particular type of live music and DJ entertainment is a key to capturing our short attention spans. Many event planners and organizers enter the space as a way of life and that passion is what makes them great. Learn more on this episode!

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168 DARREN OLARSCH: Creating the Ultimate Music and Entertainment for Events!

168 DARREN OLARSCH: Creating the Ultimate Music and Entertainment for Events!

Darren Olarsch, Founder of On The Move Entertainment, has built a business out of creating the ultimate music-scapes for every event he puts on.  He is sought after for his focus on live bands and orchestras and creating the most amazing dramatic music scenes for his events. 

Learn how music is the keystone of each event and how Darren layers his musical themes to create a magical dream-scape for all of his events. Also, learn how Darren manages his business and vision for every event. You won’t want to miss this amazing inside look at how Darren blends business and creativity in creating the ultimate experience!

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167 THE NEXT LEVEL: SEAN LOW Discusses DAVID MONN, Aligning the Senses To Create The Ultimate Event

167 THE NEXT LEVEL: SEAN LOW Discusses DAVID MONN, Aligning the Senses To Create The Ultimate Event

In this episode of The Next Level, Andy Kushner and guest co-host, Sean Low, chat about key topics from Andy’s interview with David Monn. Sean has been featured on several of THE NEXT LEVEL conversations and always provides wonderful insights into the businesses of The Wedding Biz guests. This episode is no different.

Amongst other valuable topics, Sean and Andy discuss the details of David’s philosophy on light and creativity in business. They then take that further and share how his philosophies are revealed in every event that he puts on. This conversation is a deep dive view of how to merge life and business for ultimate success.

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166 DAVID MONN: Aligning the Senses To Create The Ultimate Event

166 DAVID MONN: Aligning the Senses To Create The Ultimate Event

Join David Monn and Andy as they travel down memory lane to discover the events and steps that led David to develop a unique sense of design in the event industry. Join Andy and David as they travel down memory lane to discover the events and steps that led him to develop a unique sense of design in the event industry. David’s unique ability to align the senses to create the most effective event tapestry is what sets him apart from his fellow planners and designers.

David’s fascinating career trajectory involved finally realizing his calling was in event planning and design. His use of authenticity, scale, and attention to detail along with igniting the senses of smell, sound, and sight have made him an industry leader and one of the most highly sought-after event planners/designers in the world. His goal is to craft an event that shares your true story and personality, not the fantasy that you’ve created for yourself. 

His years in the corporate environment prepared him by giving insights into the mechanics of running a business and putting him in contact with some of the most influential fashion designers of the 20th century. Their mentorship and his creativity are the backbones of his business.

Listen in to learn how lighting design defines an event, why packing light and carrying on your luggage is so freeing, and how to leverage your relationships to create a thriving business. David shares valuable and personal insights into the creation of his business, so this conversation is not one you want to miss.

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165 THE NEXT LEVEL: SEAN LOW Discusses MERYL SNOW: Maximizing Sales, Consulting, and Feastivities Events

165 THE NEXT LEVEL: SEAN LOW Discusses MERYL SNOW: Maximizing Sales, Consulting, and Feastivities Events

In this episode of The Next Level, Andy Kushner and guest co-host, Sean Low, discuss key topics from last Monday’s interview with Meryl Snow. Sean is a big-picture thinker who connects the dots for creative business owners to find high levels of success. 
On this episode of The Next Level, Sean and Andy discuss the way Meryl Snow built her business to where it is now. From becoming a trendsetter to creating a defined hiring practice, Meryl has built her business for ultimate success. Sean also chats about Meryl’s belief that traditional sales tactics no longer work, and those trained in sales should start from scratch.
You won’t want to miss out on Sean’s insights into the many effective practices Meryl has put into place to build multiple successful businesses. Tune in to hear his take on her best practices.
Show Highlights:

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164 MERYL SNOW: Maximizing Sales, Consulting, And Feastivities Events

164 MERYL SNOW: Maximizing Sales, Consulting, And Feastivities Events

Meryl has spent 28 years in the special event & catering industry as co-founder of Feastivities Events, along with its subsidiaries OffShoots Decor and Philadelphia’s Picnic Company. She also is the author of Booked It! Selling, Closing And Standing Out In The Special Events Industry. Meryl also authored Cha Ching There’s No Money In Sales For 2nd Place. And three how-to Style & Design videos. Her experience in the events industry is unmatched, and in the wedding industry, invaluable.

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163 THE NEXT LEVEL: ANDRE WELLS Discusses MARK INGRAM: Bridal Gowns As Works Of Art

163 THE NEXT LEVEL: ANDRE WELLS Discusses MARK INGRAM: Bridal Gowns As Works Of Art

In this episode of The Next Level, Andy Kushner and guest co-host, Andre Wells, discuss key topics from this week’s interview with Mark Ingram. Andre is a renowned event planner and designer known for creating high caliber parties for his many high-profile clients. 

On this episode of The Next Level, Andy and Andre discuss the wonderful nuggets of wisdom Mark Ingram provided in his interview. First off, Andre and Mark are colleagues and friends in the industry. Andy and Andre discuss some of the concepts Mark mentioned such as his belief in the art of dressmaking and dressing other people, the need for dressers at the event, and how each wedding gown should reflect the style and feel of the venue. 

Boutique owners, brides, and bourgeoning bridal gown designers should all listen to his interview and our discussion to learn how Mark’s experience and tips shine in every aspect of the wedding day production.

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162 Mark Ingram: Gowns As An Elegant Work Of Art

162 Mark Ingram: Gowns As An Elegant Work Of Art

Mark Ingram has spent his life studying, admiring, and sharing fashion. After spending years in the fashion industry in various positions, he decided to open his own boutique bridal salon in New York City called Mark Ingram Atelier. His new line of wedding dresses are now available worldwide, which can currently be seen in person in his atelier.

Mark shares how his family influenced his love of fashion and how it shaped his passion. A true connoisseur of taste and style, he reveals his process for choosing designers represented in his store. He believes that each and every bride should be listened to, heard, and catered to when they walk into his salon.

In this episode, learn how Mark got his start in the fashion industry, his transition to owning his own store, and how he built his brand within the bridal industry. For many years he’s been asked about his line of dresses, that didn’t exist, until now. You won’t want to miss all the wonderful tips Mark shares from preparing for trunk shows to managing bridal expectations.

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161 THE NEXT LEVEL: RACHEL BIRTHISTLE Discusses KIANA UNDERWOOD/TULIPINA: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius

161 THE NEXT LEVEL: RACHEL BIRTHISTLE Discusses KIANA UNDERWOOD/TULIPINA: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius

In this episode of The Next Level, Andy Kushner and guest co-host, Rachel Birthistle, discuss last week’s interview with Kiana Underwood. Rachel is the CEO and owner of The Lake Como Wedding Planner and happens to be in Italy overlooking beautiful Lake Como during this interview.

Welcome to another episode of The Next Level. Today, Andy is joined by co-host Rachel Birthistle to discuss his amazing interview with Kiana Underwood of Tulipina. Kiana is a true artist and couture floral designer for luxury weddings and events. Rachel is the perfect guest for this episode because she has worked with Kiana and loves her creativity. We have a great interview in which we discuss parallels in our own lives with Kiana’s and the need for pushing past the fear and letting true artistry shine. We also discuss clients, pricing, and what it really means to be a couture floral designer.

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160 KIANA UNDERWOOD/TULIPINA: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius

160 KIANA UNDERWOOD/TULIPINA: Setting Fear Aside to Embrace Ambition and Find That Spark of Creative Genius

Floral artist Kiana Underwood is the celebrated owner of Tulipina an internationally renowned floral design studio that creates bespoke experiences for luxury weddings throughout the world. She has been named one of the top wedding floral designers in the US and is the most followed floral designer on Instagram. She is the author of Color Me Floral and the host of sold-out international workshops. She has also been featured in many magazines, and her work is always in demand.

Kiana and I talk about the importance of bravery and pushing past fear to create what you desire. Her life and her work is an example of how she has pushed passed this fear to create the art and life that she wants. She shares her story of moving to the US and how freeing her new school experience was. We get to learn how flowers were always part of her life and culture, but it took bravery, tenacity, and out-of-the box thinking to make floral art her business and life’s work.

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159 THE NEXT LEVEL: JENNIFER STEIN Discusses MEGHAN ELY, Using PR and Marketing Techniques to Brand Yourself and Create the World’s Finest Weddings

159 THE NEXT LEVEL: JENNIFER STEIN Discusses MEGHAN ELY, Using PR and Marketing Techniques to Brand Yourself and Create the World’s Finest Weddings

In this episode of The Next Level, Andy Kushner and guest co-host, Jennifer Stein, discuss key topics from last week’s interview with Meghan Ely. Jennifer is the Owner, Publisher, and Editor in Chief of Destination I Do Magazine.

Welcome to another episode of The Next Level, in which I have a guest co-host, and the two of us talk about my recent interview of the week. This week we discuss how Meghan Ely was able to combine her love of marketing, PR, and wedding planning to carve a unique niche in the lux wedding industry. Another important topic that Meghan has a great handle on is the evolution of the industry. Jennifer and I discuss how important it is to stay relevant and not be dependent on other outlets for PR, marketing, or other revenue-generating activities. We also talk about outside the box thinking, pitching, and so much more.

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158 MEGHAN ELY: Using PR and Marketing Techniques to Brand Yourself and Create the World’s Finest Weddings

158 MEGHAN ELY: Using PR and Marketing Techniques to Brand Yourself and Create the World’s Finest Weddings

PR is actually a big part of lux weddings. Getting the word out in a positive light can build an exciting event that everyone wants to attend or at least hear about. Meghan Ely is a creative with marketing, PR, and wedding planning education and experience under her belt. In this podcast, she shares how she had an epiphany to niche down her business and combine the things she loved an knew.

She learned early on how to hone in on the right questions to find out what a client really wants their wedding to be like. She also makes extensive work of technology and writing to make sure the best-planned event is also one of the best-known events. Meghan shares her origin story and answers question all about PR, wedding planning, and how she was able to pull it all off. Along with tips for others trying to up their marketing, PR, or speaking game.

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157 THE NEXT LEVEL with ZACHARY OXMAN Discussing RAY THOMPSON, Lighting Design, and the Choreography of Emotion

157 THE NEXT LEVEL with ZACHARY OXMAN Discussing RAY THOMPSON, Lighting Design, and the Choreography of Emotion

In this episode of The Next Level, Andy Kushner and guest co-host, Zachary Oxman, discuss key topics from last week’s interview with Ray Thompson. Zack is a true artist and creative who has quite a story as a sculptor and how his work ties in to what Ray does.

Welcome to another episode of The Next Level, in which I have a guest co-host, and the two of us talk about my recent interview of the week. This week we discuss lighting pioneer, Ray Thompson who is an icon in the event and lux wedding industry.

As an artist and creative, Ray has a lot to add to how powerful of an impact lighting can make. This is a fun episode to talk about because Ray is the founder of Images by Lighting and a true innovator in the field of lighting design. His award-winning team create emotional environments for events including lux weddings, major film events, and lighting designs for superstar musical artists.

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156 RAY THOMPSON: Lighting Design & The Choreography Of Emotion

156 RAY THOMPSON: Lighting Design & The Choreography Of Emotion

Lighting designer and owner of Images by Lighting Ray Thompson is here today to talk about storytelling with lighting for events and designing lighting for lux weddings. He has over 30 years of experience and an amazing passion for creative design.

He also pioneered the modern event lighting industry. His company has created the lighting for events at major corporations like Adobe, Taco Bell, Gillette, NFL Super Bowl and many more. He has also been involved in premieres and events for major movies and entertainers like HBO, DreamWorks Pictures, Disney/Buena Vista, Elton John and more.

In this episode, Ray shares how he got started and was able to transition his passion into a career and an award-winning company. He also talks about the evolution of lighting, changes in technology, tools smaller designers can use to create amazing lighting, how he finds inspiration and more.

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